The SCAA Annual Exposition, The Event, was designed to be the coffee professional's one stop shop for everything they need to succeed in the coffee industry. As the industry's standard setter, the SCAA has built a solid reputation over the last 30 years of providing the most up to date, qualified information and providing our members the tools to succeed.
The Event was justly named to describe the once a year exposition that had everything for everyone in the coffee world. Roasters & Retailers could attend and have the opportunity to exhibit their products on the show floor, network with the industry's decision makers, and further their professional careers by participating in the SCAA's numerous lectures, labs or certificate programs. Food and Beverage Service Professionals could attend to view the industry's most innovative and cutting edge coffee products, learn about integrating specialty coffee into their existing business plan, and easily make purchasing decisions face to face on the show floor. Coffee Enthusiasts of all professional backgrounds could attend to participate or watch the coffee competitions, mingle with like-minded attendees at receptions and lunches, or learn more about the art of cupping, brewing or roasting in our educational programs.
The SCAA works tirelessly all year to create an event that will be all-inclusive for every aspect of the coffee industry and benefit all coffee professionals and markets. If coffee is your business, your career path or your passion, SCAA's The Event is the only show you need to attend to reach your goals in the industry.
For 25 years, we have been perfecting our strategy of driving attendee interest across varied industries that our Exhibitors would most benefit from. The SCAA is known for having its finger on the pulse of the industry-due to our ongoing focus on statistics and trending, we are well equipped to be ahead of the who, what, when, where and why. We understand that our Exhibitors cater to diverse market segments and we tactically reach out to those interest groups that yield the highest ROI for their companies. With the goal of serving the needs of the entire coffee community, the SCAA developed The Event, an all-in-one model that creates the opportunity for coffee industry professionals to reach their target audience easily, economically and under one roof.
About The SCAA:
Established in 1982 by a small group of coffee professionals seeking a common forum to discuss issues and set quality standards for the specialty coffee trade, the SCAA is now the world's largest coffee trade association with nearly 3,000 company members. SCAA members can rightfully be credited for much of the growth and success the specialty coffee industry has experienced over the past twenty-five years.