Discover 80,000 on-trend and best-in-class products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more. Connect with 1,400 exhibitors representing the latest in specialty foods and beverages from across the U.S. and 35 countries and regions.
Since 1955, the Fancy Food Shows have been North America’s largest specialty food and beverage marketplace. Between the Winter Show in San Francisco and the Summer Show in New York City, the Specialty Food Association events bring in more than 40,000 attendees from more than 80 countries and regions to see 260,000 innovative specialty food products, such as confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more.
Only Specialty Food Association Members can exhibit at the Shows, where retailers, restaurateurs, distributors and others discover innovative, new food and beverage products. The Shows are attended by every major food buying channel, influential members of the trade and consumer press and other related businesses.
The Winter Fancy Food Show presents educational seminars and talks addressing the basics of specialty food, innovation, trends, and other topics important to manufacturers, retailers and other members of the trade.
Show highlights include:
1,400 exhibitors from across the U.S. and 35 countries and regions
19,000+ fellow industry professionals attending to build and foster relationships
Special pavilion dedicated to 30 emerging food entrepreneurs
Trendspotter panel comprising food journalists and others who will present top trends from the show
What's New, What's Hot! Showcases with new products, gift ideas, organic products, and the latest from participants in the Specialty Food Association's Diversity Program
Business Builders 1-to-1, a customized matchmaking program for buyers and suppliers.
15+ educational seminars and tastings including "Start-up Sunday" for industry newcomers
Award-winning sustainability program focusing on waste reduction and composting
Major donation of specialty food to Bay Area anti-hunger programs at show's end, enough to feed 5,000 families
The Winter Fancy Food Show is the West Coast's largest specialty food and beverage event. Exhibit with over 1,400 exhibitors and put your products in front of over 19,000+ quality buyers.
Exhibiting in the Winter Fancy Food Shows is the most convenient and cost-effective way to meet buyers from every major food/beverage buying channel in the U.S. and around the world.
The Fancy Food Shows are known for the quality of their attendees. An impressive 85% of all Show attendees either authorize or recommend purchasing decisions. A sampling of buyers that attend every Show include Whole Foods, Costco, Kroger, Barnes & Nobles, Wal-Mart, The Fresh Market, Amazon.com, Restaurant Associates.
Our Business Builders 1-to-1 program gives exhibitors the opportunity to present their company and products in pre-scheduled appointments with some of the industry’s most important distributors, retailers, brokers and foodservice buyers.
About Specialty Food Association, Inc.:
The Specialty Food Association is a thriving community of food artisans, purveyors, importers and entrepreneurs who bring craft, care and joy to the distinctive foods they sell. Established in 1952 in New York, the not-for-profit trade association provides its 3,000+ members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association (formerly the National Association for the Specialty Food Trade, Inc.) owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi Awards honoring excellence in specialty food.