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EVENT DATES
Aug 2020
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EXHIBITION HALL DATES
Aug 2020
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80th Annual Sturgis Motorcycle Rally

Overview

Event Overview:

There is a rumble building on the horizon in anticipation of the Annual Sturgis® Motorcycle Rally™. August 2020 has the potential to be one of the greatest and perhaps largest gathering of motorcycle enthusiasts of all time. The time is drawing near quickly that we will be right smack dab in the middle of Main Street madness, celebrating the 80th year of the Sturgis Rally.

Many of you are planning to attend this epic event and will become a part of Sturgis Motorcycle Rally history. Sturgis offers one of the best biker experiences in the world that is anticipated by thousands of fans months, even years in advance. The magic of the Hills is mesmerizing and the roads, well; there are few places on this good earth that offer this kind of riding.

Incredible roads like Needles Highway, Iron Mountain Road, the Wildlife Loop, Vanocker Canyon Road and Spearfish Canyon take you to amazing destinations - Mount Rushmore National Memorial, Custer State Park, Crazy Horse Memorial, Bear Butte State Park, the Badlands and Devil’s Tower National Monument. Highway 14A’s big, wide turns transport you to the infamous town of Deadwood and the mining town of Lead, and the awe inspiring Highway 385 meanders past towns like Hill City, Silver City and Custer, all contained in the Black Hills National Forest. It’s breathtaking and it’s glorious and it will make you want to return each year.
The Sturgis Motorcycle Rally is the experience of a lifetime in a place where local people can still show you a thing or two about hospitality and visiting exhibitors can show you anything and everything you’d want or need to dress you up or dress up your bike. Or heck, demo virtually every kind of bike on the market - custom, V-Twin or metric. It’s like being a kid again, in a candy store. Only better! Because in addition to the bikes there are concerts and races and bike shows, five blocks of Main Street bikes-only street vibe, the Annual Mayor’s Ride, Michael Lichter’s annual exhibit, the Sturgis Motorcycle Museum & Hall of Fame, organized rides, some pretty impressive watering holes, custom legends, blue skies and warm, sunny days. It’s all waiting for you in Sturgis and the beautiful Black Hills of South Dakota.

Exhibitor Information:

Sturgis, the City of Riders, strives to bring the best products & services to each & every Sturgis® Motorcycle Rally, offering everything Rally Attendees are seeking.

The 80th Anniversary Rally promises to be an amazing event with a projected attendance of 450,000!

Don't miss out on the opportunity to showcase your products & services!

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