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Nov 2017
Nov 2017


Orange County Convention Center 9800 International Dr Orlando , Florida 32819
Tel: (407) 685-9800
Google Map


Event Overview:

AB Show 2017: Innovation Meets Inspiration

AB Show brings you 250+ exhibiting companies spanning the full spectrum of the industry allowing thousands of athletic, fitness and recreation professionals from around the world to effectively manage and equip their programs and facilities. From the most innovative products and latest industry advancements to the basic essentials needed for day-to-day operations, It’s All Here at AB Show.

Attendee Information:

Why Attend AB Show?

AB Show is THE four-day, high-intensity conference and trade show designed to help you find the products and services you need to effectively manage and equip your programs and facilities and give you the tools to help you grow.

This industry-leading educational platform and dynamic, robust trade show is designed specifically to cultivate a strong sense of community within our industry and provide a single location where thousands of athletic, fitness, recreation and military professionals, as well as 250+ manufacturers around the world, can come together to share ideas, find solutions and drive the industry forward.


  • Access to impactful educational sessions designed to help you and your facilities grow
  • 160,000+ sq ft of athletic and fitness solutions from top industry companies with on-the floor features including the Innovation Station, Technology Pavilion, New Exhibitor Pavilion and Demo Stage
  • Keynote on "The Power of Habit" by Charles Duhigg, award-winning author and highly sought-after speaker
  • Networking opportunities galore to engage with your peers

Who Attends?

Facility owners, managers and program directors looking to improve their programs, facility and career head to AB Show to explore the latest innovations, learn from industry experts and connect with their peers to propel the industry forward. AB Show boasts an incredibly diverse attendee base of athletic, fitness, recreation and military professionals spanning the full spectrum of the industry.

Attendee Profile:

  • PARKS & REC: 21%
  • HEALTH CLUB: 14%
  • MILITARY: 9%
  • OTHER: 15%
    (Corporate fitness, resort/hotel, associations, dealers)

Exhibitor Information:

Massive Buying Power This November.

AB Show is the ultimate destination to showcase your company to thousands of facility owners, managers and program directors who are eager and ready to buy your products and services. Leverage this premier educational event and trade show for athletic, fitness, recreation and military professionals and experience the unmatched power of face-to-face networking.

For 35 years, AB Show has been devoted to being the ultimate destination to showcase your company to thousands of facility owners, managers, program directors and the military – all of whom are eager and ready to buy your products and services.

When you exhibit, you'll be engaging with a broad new audience of buyers who are at critical stages of their programs' and facilities' development. AB Show attendees are eager to demo new products and speak face-to-face about solutions they may not have considered in the past.

About Athletic Business:

Born 35 years ago as a magazine devoted to a sports industry just beginning to think of itself as an industry, Athletic Business has grown to become an internationally recognized multimedia brand. Athletic Business is read in print by more than 40,000 qualified subscribers (and tens of thousands more online) representing colleges and universities, high schools, park and recreation departments, military branches and bases, health clubs, YMCAs, professional sports teams, stadiums and arenas, sports architecture firms, and hospital and corporate wellness centers. Readers turn to AB for award-winning editorial content, as well as to view products and services offered by leading advertisers. Year after year, AB ranks as the industry's "best read" magazine by Readex Research, and leads all competitors in total advertising pages, according to Patterson Advertising Reports.

Co-Located Events:

Athletic Business Conference & Expo (AB Show)
National Alliance for Youth Sports Congress (NAYS Youth Sports Congress)
MFA Annual International Conference


Nov 9   

8:30am-11:45am – Seminars

4:30pm-6:00pm – Seminars

Expo Grand Opening: 12:00pm - 5:00pm

Nov 10   

8:00am-11:00am – Seminars

11:15am-12:30pm – Keynote

4:00pm-5:30pm – Seminars

Expo Open: 12:30pm - 4:00pm

Nov 11   

8:30am-11:45am – Seminars

Keynote Speakers

Charles Duhigg

Author and Investigative Reporter

The New York Times and The New York Times Magazine

In his keynote, The Power of Habit, Duhigg begins by exploring the science of habit formation, illustrating why we do what we do and how we can change it. He explains why the most powerful habits have emotional cores, and how tweaking even one habit can have staggering effects. See a preview of The Power of Habit.

Charles Duhigg is the bestselling author of The Power of Habit: Why We Do What We Do in Life and Business, which explores the science of habit formation in our lives, organizations and societies.

Duhigg is a Pulitzer prize-winning investigative reporter for the business section of The New York Times, where he contributes to the newspaper and The New York Times Magazine. He has authored or contributed to multiple series, including "The Reckoning" (2008), which studied the causes and outcomes of the financial crisis, and "The iEconomy", which examined the global economy through the lens of Apple, and which won the 2013 Pulitzer prize in explanatory journalism.

The Power of Habit spent 168 weeks on The New York Times bestseller list. In addition to his writing and reporting, Duhigg is a regular contributor to television and radio, including the Newshour with Jim Lehrer, Frontline, Dr. Oz and various programs on CNBC and NPR. Before becoming a journalist, he worked in private equity and founded a health care company in his home state of New Mexico (and, for one terrifying day in 1999, was a bike messenger in San Francisco). He is a graduate of the Harvard Business School and Yale College.

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