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EVENT DATES
Mar 2018
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Venue

TBD New York , New York
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Advanced Advertising - Spring 2018

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$699 -

Overview

Event Overview:

Advanced Advertising brings together the industry’s most innovative thought leaders for a day of dynamic content and personal connections that explores the impact of data, automation, addressability, programmatic and measurement in TV advertising. Join senior execs as they team up with buyers, sellers, and tech providers to share their expertise, offering access and unique insights into how emerging trends are building one-on-one relationships with viewers and driving TV’s key revenue streams.

Why Attend 

  • Network with peers who tackle the same challenges as you
  • Attend in-depth sessions that give you the tools to stay one step ahead
  • Unique insights into what new metrics can do for your business
  • Develop your new programmatic strategies
  • Participate in interactive industry discussions
  • Gain critical exposure with advanced advertising leaders

Agenda

Mar 26   

8:00 AM - 9:00 AM

Registration Opens & Continental Breakfast

9:00 AM - 9:10 AM

Welcoming Comments

Charlie Weiss, Vice President/Group Publisher, Broadcasting & Cable/Multichannel News, NextTV

Tim Hanlon, Founder & CEO, The Vertere Group

9:10 AM - 9:45 AM

Opening Keynote Conversation

Presenters:
Michael Strober, EVP, Client Strategy & Ad Innovation – Turner/Turner Ignite David Levy, EVP, Non-Linear Revenue – Fox Networks Group TBA – Viacom

 

Interviewer:
Tim Hanlon, Founder & CEO – The Vertere Group

9:45 AM - 10:25 AM

Panel Discussion: Programmatic TV Reality Check

Programmatic functionality is the foundational “ground floor” for all things Advanced Advertising – and there is little doubt that automating the processes of ad buying and selling, while improving cost efficiencies, are crucial to keeping up with an increasingly complicated and sophisticated set of digitally-infused workflows.  We check in with some of advertising’s leading players to see where things stand in TV’s programmatic evolution, including the potential role of blockchain in enhancing ad transactions.

 

Panelists:

Doug Hurd, Co-Founder, EVP Business Development– Clypd

Adam Helfgott, CEO – MadHive

10:25 AM - 10:40 AM

Networking Break

10:40 AM - 11:25 AM

“Big Think” Presentation/Conversation: TV Attribution

Presenter:

John Hoctor, Founder & CEO – Data+Math

11:25 AM - 12:05 PM

Panel Discussion: Data-Enabled TV Ad Buying/Selling

A plethora of first- and third-party data is enticing advertisers and content providers alike to tap into TV’s Advanced Advertising potential by creating more precise marketing target segments – far beyond classic Nielsen ratings or demographic reach proxies.  This panel will explore how both sides of the media buying/selling relationship are rethinking their operations for more data-driven value propositions and ROI expectations.

 

Moderator:

Jim Spaeth, Managing Director – Sequent Partners/Jolt Solutions

 

Panelists:

Ben Tatta, Co-Founder & President – 605

12:05 PM - 1:15 PM

Networking Topic Table Lunch

Join us for a grab-and-go lunch before heading back to participate in the Networking Topic Table Lunch!

 

Advanced Advertising dives deeply into the hottest discussion topics around the future of TV advertising and will explore the impact of data, technology, and automation in TV advertising with this structured, curated networking session inside the main session room. Every table will have a themed discussion led by an expert on the topic, for 30 minutes. 

 

Data-Enabled TV Advertising
Moderator: Gaurav Shirole, Group VP, Product & Client Solutions – 605

 

Data-Enabled TV Advertising

Moderator: Alice Sylvester, Partner – Sequent Partners/Jolt Solutions

 

Blockchain + TV Advertising

Tom Bollich, CTO – MadHive

1:15 PM - 1:50 PM

Post-Lunch Keynote Presentation/Conversation: Peter Naylor, SVP, Advertising Sales – Hulu

Interviewer:

Tim Hanlon, Founder & CEO – The Vertere Group

1:50 PM - 2:30 PM

Panel Discussion: OTT, VOD & Non-Linear TV Advertising

While sports and live events still command sizable linear audiences, the majority of “television” viewing in the US is now comprised of a collective of formerly “alternative” non-linear methods of consumption such as time-shifted DVR, cable VOD, over-the-top streaming, and via digital/mobile devices. What former Discovery Networks founder John Hendricks presaged in 2003 as “file-served television” is now mainstream viewing behavior – traditional TV business models be damned.  Our panel of experts discuss the challenges and opportunities of advertising in the face of this (forever?) changed consumer dynamic. 

 

Moderator:

Debby Ruth, Senior Vice President, Global Media and Entertainment - Magid

 

Panelists:

Chris Pizzurro, Head of Sales & Marketing – Canoe Ventures

Jim Wilson, President – Premion

Rany Ng, Director of Product Management – Google

2:30 PM - 2:45 PM

Networking Break

2:45 PM - 3:20 PM

“Big Think” Presentation/Conversation: Addressable Advertising

 

Presenter:
Adam Lowy – Sling

3:20 PM - 3:50 PM

“Big Think” Presentation/Conversation

3:50 PM - 4:35 PM

Panel Discussion: TV/Video Measurement, Ratings & Currencies

The ability to accurately track quickly-changing consumer viewing behaviors, while judiciously assessing advertising effectiveness has become decidedly more complex amidst an expanding yet splintering TV/video landscape.  Our panelists will debate the growing challenges of keeping up with fast-moving viewer preferences and discuss how advertisers can ultimately benefit.

 

Moderator:

Jane Clarke, CEO – Coalition for Innovative Media Measurement (CIMM)

 

Panelists:

Jodie McAfee, SVP, Sales & Marketing – Inscape

Jay Prasad, Chief Strategy Officer – VideoAmp

Dan Robbins, Head of Ad Research - Roku

Helen Katz, SVP, Global Director, Analytics & Insight – Publicis Media

4:35 PM - 5:00 PM

Closing Keynote Conversation

5:00 PM - 5:15 PM

Closing Thanks

Charlie Weiss, Vice President/Group Publisher, Broadcasting & Cable/Multichannel News, NextTV

Tim Hanlon, Founder & CEO The Vertere Group

5:15 PM

End-of-Day Cocktails

Keynote Speakers

Michael Strober

EVP, Client Strategy & Ad Innovation – Turner/Turner Ignite

Michael Strober is executive vice president of client strategy and ad innovation for Turner and co-head of Turner Ignite.  Within his role, Strober is charged with both capturing client insights to better power advertiser decisions and outcomes, and developing next generation ad capabilities, notably around audience targeting and advanced TV solutions. He is based in New York and reports to Donna Speciale, president of Turner Ad Sales.

In January 2016, Strober came together with Turner’s head of content partnerships Dan Riess to launch Turner Ignite, the company’s insights-driven content and data solutions unit designed to power the next generation of advertising capabilities. While the formation of the group enabled data and content to more closely align, Strober and his team have been hard at work for years in bettering Turner’s capabilities with spaces like audience targeting. The company’s capabilities AudienceNOW and TargetingNOW have already been executed with dozens of partners and are proving to deliver incredible  results featuring stronger KPI delivery for their brands. To further build out opportunities for partners, he and his team are focused on driving interactive, addressable and OTT advertising solutions, to complement the overall capabilities portfolio.

Bringing an entrepreneurial spirit to his role every day, Strober has played a critical role within various Turner management positions throughout his career.  Prior to being promoted to his current position in 2015, he was senior vice president of client insights and innovation for Turner Ad Sales, where he partnered with Turner’s ad innovations team to explore opportunities in spaces like ACR technology and contextual advertising. While he spent a majorirty of his earlier career at Turner, he left the company in 2000 to start his own company, Capture, an interactive advertising service. He returned to Turner in 2005 and has since spent his time within the sales organization hyper-focused on developing out new areas for consumer engagement with brands.

Recognized for his leadership in advancing advertising models and capabilities, Strober was part of the team honored by TV of Tomorrow in 2016 for “Achievement for Advanced Advertising,” and in 2015 by the ANA for “Excellence in Pioneering Analytics Innovation.” The team will return to the ANA this fall where they are once again nominated, this time within the categories of  “Analytics Impact” and “Analytics Science.”

Strober is a co-founder and advisor to Shodogg, an advanced data and analytics start-up company specializing in media. He currently sits on FreelWheel’s Council for Premium Video and is a member of the Turner AdLab Advisory Board, an initiative developed in early 2016 to better consumer experiences on all platforms, while strengthening advertising effectiveness for brands. He holds both a bachelor’s degree in economics from the State University of New York at Geneseo and an MBA from Baruch College.

Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the MLB, NBA NCAA, PGA and the newly-formed professional eSports league ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.

Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

David Levy

EVP, Non-Linear Revenue – Fox Networks Group TBA – Viacom

David Levy was named Executive Vice President, Non-Linear Revenue for Fox Networks Group (FNG) in September 2016. In this role, Levy leads the team responsible for non-linear sales, monetization strategy and operations at FNG.

Levy, who co-founded true[X], a leading engagement and advertising company, also manages true[X]’s revenue and business operations, working with both premium publishers to deliver advertisers better quality attention, and Fortune 500 advertisers looking to leverage that attention and turn it into ROI for their brands. Since founding true[X] in 2007, Levy has been focused on how the media and advertising industry can evolve to create a sustainable ad supported model for premium content.

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