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Mar 2018
Mar 2018


Westgate Las Vegas Resort 3000 Paradise Road Las Vegas , Nevada 89109
Tel: (800) 732-7117
Google Map

ATD Show 2018 - American Truck Dealers






$375 - $630


Event Overview:

In 2018, industry leaders, manufacturers, exhibitors and other key players will convene in Las Vegas March 22-25 to learn the latest tools, tactics and industry trends, see the hottest new automotive products and technologies, and make important connections with one another in the unique atmosphere that only the American Truck Dealers can provide. With more than a century of experience, NADA has worked to represent and further the interests of new-car and -truck dealerships. That is why every aspect of the ATD Show is designed to help dealers ‘win big at retailing’—from the franchise meetings and workshop sessions to shopping the Expo floor. There is something new and exciting for every member.

Innovations & Solutions: Expo

The ATD Show Expo is the auto industry's premier marketplace of products, services and technologies specifically targeted to franchised new truck dealerships. Exhibits highlight manufacturers and suppliers of the hottest products and coolest technologies.

Ideas & Collaboration: Education

ATD Show 2018, to be held in Las Vegas, March 22-25, 2018, delivers the most comprehensive education program in the auto industry, with more than 120 sessions in eight tracks. Hear industry experts speak about important subjects at the workshops. Interact with peers on hot topics in the Exchange. Discuss solutions with facilitators in the Studio. Topics include employee hiring/retention, digital marketing, legal/regulatory overviews, fixed ops and much more.

Relationships: Networking

Network with peers, industry experts and exhibitors at all the events, from the opening reception – co-hosted by J.D. Power – to popular general sessions, receptions, supplier meetings and other gatherings.

OEM Connections: Franchise Meetings

ATD Show 2018 provides dealers and managers exclusive access to top automaker executives at each of the franchise meetings. This is a great opportunity to discuss challenges and opportunities with the manufacturers.

Who Should Attend?

Those who own, operate and work within the franchised new truck dealerships industry. Please note this show is not open to the general public.

Exhibitor Information:

Why Exhibit?

The ATD Show 2018 is where business gets done. The power of face-of-face communication helps build trust, understanding, and a real sense of a shared community and shared mission within the Commercial truck industry. Connecting Buyers and Sellers to help build long-lasting relationships is what this event is about. American Truck Dealers (ATD) is a division of the National Automobile Dealers Association.

The ATD Show 2018 gives exhibitor unparalleled access to hundreds of commercial truck dealer owners/principals - representing just over 700 U.S. truck dealerships.

  • Build Your Brand
  • Connect with Qualified Buyers
  • Add to Your Bottom Line

About ATD:

Established in 1970, American Truck Dealers (ATD), a division of the National Automobile Dealers Association (NADA), provides programs and services to this highly specialized segment of its membership. ATD represents more than 1,800 franchised medium- and heavy-duty truck dealers holding nearly 3,000 separate franchises, domestic and import.


Mar 22   

8am - 4pm           ATD Exhibitor Registration

9pm-6pm            ATD Attendee Registration

1:15pm-2:45pm   Make Meetings: Hino

3pm-5pm            ATD Industry Roundtable Panel, sponsored by Ally Financial

5pm-7pm            ATD Welcome Reception, sponsored by Shepherd Insurance, on the ATD Expo Floor

Mar 23   

7am-8:30am       Continental Breakfast, sponsored by Allison Transmission

7:30am-5pm       ATD Attendee Registration

8am-9:30am       Make Meetings: Isuzu, Kenworth, Freightliner/Western Star

8:30am-3pm       ATD Exhibitor Registration

9:45am-10:45am ATD Workshops and Exchange

10:30am-Noon  ATD Expo

10:45am-Noon  Make Meetings: Ford

Noon-1:30pm    ATD General Session and Luncheon, sponsored by Eaton and Cummins

1:30pm-3pm      ATD Expo

1:45pm-3:15pm   Make Meeting: Volvo, Fuso

4:30pm-6pm      ATD Happy Hour, sponsored by Cummins and Eaton, Encore Las Vegas

5pm-6pm            ATD NextGen Reception, sponsored by Karmark (by invitation only)

Mar 24   

7am-8:30am       Continental Breakfast, sponsored by Allison Transmission

8:30am-3pm       ATD Exhibitor Registration

8am-5pm             ATD Attendee Registration

8am-9:30am       Make Meetings: Mack, Peterbilt, International

9:45am-10:45am               ATD Workshops and Exchange

10:30am-Noon  ATD Expo

Noon-1:30pm    ATD General Session and Luncheon, sponsored by Meritor

1:30pm-3pm      ATD Expo - Final Hours

4:30pm-6pm      ATD Happy Hour, sponsored by Cummins and Eaton, Encore Las Vegas

7:30pm-10:30pm              ATD Final Night Gala, Encore Beach Club

Mar 25   

No planned ATD activities. ATD attendees may attend NADA activities. Please click here for the NADA schedule.

Keynote Speakers

Steve Parker



Steven E. Parker is president of Baltimore Potomac Truck Centers, Inc. in Linthicum, Md. After graduating from Gettysburg College in 1973, he began working for the Goodyear Tire & Rubber Company. Following that, he went to work at the family's single location Mack Truck dealership in downtown Baltimore, Md., which later moved to its current location in Linthicum. Over the years the business expanded. Today, the third-generation, family-owned dealership group operates five full-service commercial truck dealership locations in Maryland and Virginia, and includes franchises for Mack, Volvo and Hino Trucks. As chairman of the American Truck Dealers (ATD), Parker represents franchised medium- and heavy-duty new-truck dealers on the board of directors of the National Automobile Dealers Association. (Term: January 2016-April 2018)

Doug Greenhaus

Chief Regulatory Counsel, Environment, Health and Safety


Douglas Greenhaus is NADA’s chief regulatory counsel for environment, health and safety. Greenhaus represents dealer interests before federal agencies such as the Environmental Protection Agency, the Department of Transportation and the Department of Labor. He advises and counsels NADA members and staff on federal regulatory matters and has authored numerous trade publication articles and educational materials. Before joining NADA, Greenhaus worked for the EPA in Washington, D.C., and for the Commonwealth of Massachusetts.

Paul Metrey


VP of Regulatory Affairs and Chief Regulatory Counsel, Financial Services, Privacy and Tax

Paul D. Metrey is the vice president of Regulatory Affairs and Chief Regulatory Counsel, Financial Services, Privacy, and Tax for NADA. In this capacity, he represents dealer interests before- and educates dealers on regulations promulgated by federal executive branch agencies that oversee dealer operations. Metrey is the author and editor of numerous NADA publications, including the NADA-NAMAD-AIADA Fair Credit Compliance Policy & Program. He frequently speaks to dealers, Automotive Trade Association Executives, dealership compliance professionals and other industry groups on an array of regulatory topics, including recent federal developments in the areas of credit, privacy, identity theft, telemarketing and taxation. Metrey joined NADA in 2001 as its director of Regulatory Affairs. He previously served as an attorney with the Federal Emergency Management Agency and as an active duty Army JAG officer, with assignments in Germany, The Netherlands and Fort Meade, Maryland.

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