Taste, pair, engage, smile and taste again like it’s your job. Because it is.
Co-located under the same roof as the world-famous NRA Show, BAR is where the wine, spirits and beer flow freely, so restaurateurs can spend an afternoon exploring and discovering the elements to perfect their bar.
How? By sampling and comparing products to taste what fits you. By tasting more with food to understand what’s possible. Talking to the experts themselves. And learning though hands-on experience how you can apply emerging trends, products and techniques to your business.
It’s a total, interactive experience that helps owners, bartenders, executive buyers and chefs keep their bars relevant and competitive year over year - and it just happens to be a lot of fun.
Meet 4,100+ pre-qualified beverage alcohol buyers in one place - each with the power to put your products in front of thousands of consumers.
Welcome to Beverage Alcohol for Restaurants (BAR) at NRA Show®.
BAR is the world’s only forum tailored exclusively to beverage alcohol for the restaurant and hospitality industry.
Each May, top VIP buyers, independent operators, distributors, chefs and chain execs come together in Chicago with top brands, emerging names and craft/boutique producers.
Each attendee has some unique need. Each exhibitor has something special to offer. And the matchmaking that takes place over two special days can send products like yours into new territory that will change your business.
So engage, sample, explain and sell like it’s the opportunity of the year, because it is.
The National Restaurant Association (NRA) is the largest foodservice trade association in the world* - supporting nearly 500,000 restaurant businesses. In partnership with our state restaurant associations (SRA), we work every day to empower all restaurant owners and operators to achieve more than they thought possible.
*Largest foodservice trade association by membership.
The National Association of State Departments of Agriculture (NASDA) is a non-profit, non-partisan association representing the Commissioners, Secretaries, and Directors of the 54 state and territorial Departments of Agriculture. NASDA's mission is to support and promote American agriculture through a variety of programs, including sponsorship of the American Food Fair (AFF).
Co-located with NRA Show 2016 & NASDA American Food Fair (AFF)