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Sep 2015


Larimer Street between 22nd and 20th 2100 Larimer Street Denver , Colorado
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Event Overview:


Fred and Hertha Thomas owned two shops in Larimer Square (Cafe Promenade and Boutique Int’l). In 1969, they decided to honor their favorite tradition in front of the Cafe, and quietly tapped a keg and served some pretzels and white radishes. Until 2007, the event was held on the 14th block of Larimer St. and since it has been hosted at 20th and Larimer in historic Denver, Colorado. The Denver Oktoberfest attracts over 350,000 people during the six-day festival and it was quoted in Maxim Magazine and USA Today as “The Best Oktoberfest” in the United States and “One of the country’s biggest and longest running traditions”.  It’s also one of the largest beer festivals in the United States based on consumption because Denver drinks beer really well.

Attendee Information:

The traditional bier for Oktoberfest is a Marzen, which is why we choose to go with Octoberfest by Sam Adams.  Boston Beer is the original craft brewing company and they have perfected the Marzen. There are “German” branded beers like Beck’s (from White Plains, NY) that we could have on tap, but if we’re going to have a Pilsner in Colorado, it’s going to be from Coors.  Thanks Pete!  Patrons often ask why we don’t have ‘local craft brewers’ at the “Denver” Oktoberfest.  Here’s a crazy fact about the Denver Oktoberfest – Denver gets a crowd of around 400,000 making it the second largest in the United States, Cincinnati is the largest at 900,000.  However, Denver goes through TWICE as many kegs of bier than any other Oktoberfest in the good ol’ USA.  We would LOVE to have a local brewery be involved but the volume of beer you consume in six-days at the Denver Oktoberfest is as much as most local brewers make in an entire year!

What Should I Do At Oktoberfest? - Great question.  The first thing you should do is buy a stein.  If you drink more than one beer, it’s a great deal.  And you look awesome carrying it around.  Then test your strength at the famous Stein Hoisting qualification rounds.  Once you’ve built up an appetite, visit one of the authentic Bavarian food vendors and grab a seat under the big top to dine.  We have two stages playing live music ’round the clock.  Want more competition?  Then head over to Keg Bowling for more free entertainment.  Once you’re warmed up, head to the main stage and get your Polka on!   The Denver Oktoberfest is one of the largest and longest running festivals in the United States.  It has also been awarded “Best U.S. Oktoberfest” by almost every publication on the planet.

Exhibitor Information:

If you’re interested in being a vendor at Oktoberfest please reach out to

About Human Movement

Our Mission is to make your weekends’ ‘effing awesome. Human Movement Management® (HMM) is an active entertainment company based in Louisville, Colorado that for the last decade has been producing some of the world’s largest running races, beer festivals, triathlons, obstacle races and outdoor events in North America.  HMM has been named on Inc. Magazine’s 500 fastest growing companies and Outside Magazine’s “Best Places to Work.”  For more information, please visit or email or go on this new website called The Facebook and give us a ‘Poke’.  




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