The definitive digital marketing gathering
YOU’RE GOING TO LEARN A TON!
Digital Summit fills your brain and professional toolkit with thought leadership and practical solutions designed to supercharge your customer strategies
Plus so much more! Over 55 sessions with best practices and actionable takeaways to make your business fly!
55+ in-depth sessions & workshops will not only help you stay ahead of the latest digital trends but also provide you with tons practical, game-changing takeaways you can immediately apply to your marketing strategy. You might need a second brain to pack it all in.
We ♥ smart people. Learn directly from the brands and thought leaders who are making the biggest impact on the world’s economy - now and into the future. Get under the hood and stay ahead of the strategic curve with Amazon, WIRED, Visa, Nieman Marcus, NASCAR, Cisco, and more!
It’s the all-important “hallway track.” We’re talking hundreds of seasoned marketers, strategists, designers, and more (just like you!) to mingle and connect with. You never know what inspiration, partnerships, or business deals you’ll leave with after two days at Digital Summit.
Fun With Friends.
Make it a team event! Divide and and conquer different “tracks” within the Digital Summit program. Use us as a lab for team building and max impact on your bottom line. Awesome team discounts and perks are available!
Be the Hero of the Office.
You’ll leave with access to our speakers’ presentation decks. Want to go deeper and be the hero of the office by bringing back more enhanced content? Ask about ticket packages that include access to audio + presentation slide recordings.
Free wi-fi, open bars, cool event swag, concierge service, exclusive meet & greets, onsite giveaways, parties and receptions…the list goes on. All hand-crafted for you to put a bow on your overall conference experience.
2:30 pm - 3:00 pm
USING SOCIAL INTELLIGENCE TO DRIVE AUDIENCE FIRST MARKETING STRATEGY
JESSICA WILLIAMS, VISA
Disrupt and optimize your social strategy to better understand your target audiences
Understand when social intelligence is relevant and what value it can deliver
Replicate how Visa is leveraging social data to make more informed business decisions
EVE MAYER, SPLASH MEDIA
Attract, hire and retain Millennials that will surprise and delight you
Better understand what millennials want from their workplace leaders
Create marketing messages that resonate with millennials
Choose marketing platforms that millennials will respond to
TONY MARLOW, OATH
Better understand the consumer tech trends and what they mean for advertisers
Clearly articulate at the role of mobile within the media consumption landscape
Navigate generational differences in the media space, from Gen Z to Boomers
CHRIS AVORE, NASDAQ
Show management the benefits of design to the organization, and how design should influence product strategy
Write concise, communicable vision statements that set the organization’s sights high
Scale design’s influence across different teams and into the C-suite
Identify & promote the champions and advocates who will help you on your journey to empower a design-enabled culture
Make simple design and content tweaks to maximize engagement
Use the latest tips for automating your messages so they get noticed by the right people at the right time
Understand the key results to analyze so that you can iterate and improve your results as you go
NIK SCOTT, UNIVERSITY OF DENVER
Identify the opportunities in your brand and marketing strategy where video will have the greatest impact
Create a concrete, actionable plan for integrating video into your social media strategy for the whole team to get excited about
Understand the breadth of social media video platforms available to you and choose the right tools for you
SHANA SULLIVAN, VERTICAL MEASURES
Understand what is content amplification is
Identify content gaps and distribution gaps
Craft a holistic amplification strategy
Measure amplification ROI
SCOTT TOUSLEY, HUBSPOT
Write sales copy that converts (as proven by psychological frameworks)
Generate more leads by automating your sales funnel
Save your sales team hundreds of hours by automating their prospecting
Earn more revenue by putting all the pieces together
Identify the common business process pitfalls that lead to boring content and how to avoid them
Understand the importance of tying business needs and brand truths to consumer passion points and platform expectations
Describe how deep consumer insight methodologies such as digital ethnography and in-context interviewing lead to rock-solid content strategy
Describe how strategic planning techniques such as narrative mapping and agile creative briefs lead to compelling content
Create their own process for developing effective, consumer-centered digital and social content
MATHEW SWEEZEY, SALESFORCE
Understand how progressive businesses leverage stretch budgets for marketing wins
Re-think marketing budgets based on growth stages of your business
Use the power of agile workflows for content and email marketing
Develop a deeper appreciation for the thoughtfulness that should go into the design and marketing of an IoT experience.
Leverage traditional UX/CX research techniques to gather market data relevant to the IoT consumer experience
Add more agile design and marketing techniques for marketing and marketing IOT products/experiences
Build unstoppable story engines, stories told by people through people
Create personalized moments throughout their customer journey to be present when matters
Understand which social algorithms are best for your audience relevancy
8:30 am - 9:00 am
MAKING YOUR BRAND STORY ASSETS WORK ON DIFFERENT PLATFORMS
NATALIE DIBLASIO, WIRED MAGAZINE
Understand the types of assets that are currently over-performing on the top social platforms
Interpret changes in how social platforms are prioritizing content
Determine the difference between a trend in the marketplace, and a brand-specific problem
Uncover secret Facebook groups that audience development and engagement leaders use to connect to one another and share insights
Think about data in new ways. You'll surprise yourself with the answers you already have