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EVENT DATES
Mar 2018
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Venue

M Resort 12300 S Las Vegas Blvd Henderson , Nevada 89044
Tel: (702) 797-1000
Website
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2018 ICC - Intelligent Content Conference

Attendees

400

Exhibitors

-

Register

$1,695 - $2,795

Overview

Event Overview:

Successfully plan, create, and deliver strategic content

When, where, and how your audience wants it

Are you serious about putting content to work in your business? Then this is your event.

ICC 2018 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

We’ll be offering courses ranging from beginner to advanced, served to you from the leading practitioners, consultants and authors from around the world. So whether you don’t have a clue where to start (we have you covered there) or are looking to optimize your already wicked content strategy, we have an ICC session for you.

Attendee Information:

 

Who Attends ICC?

 

Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators, and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology.

What Companies are Represented?

Hear from content strategy leaders from Amazon, Google, Microsoft, Mayo Clinic, Cisco, Salesforce and many others. We’ve gathered some of the best authors and content practitioners on the planet!

Agenda

Mar 20   

8:00 am - 9:00 am

WORKSHOP CONTINENTAL BREAKFAST & NETWORKING Milan Ballroom 1-5

9:00 am - 1:00 pm

SETTING UP AND MANAGING A GLOBAL, CONTENT-FIRST MARKETING TEAM

9:00 am - 1:00 pm

CONTENT STRATEGY FOR THE ENTERPRISE MARKETER – THE MARKETER’S APPROACH TO A TECHNICAL CHALLENGE

9:00 am - 1:00 pm

UNBLOCKING YOUR WORKFLOW: HOW TO CLEAN UP YOUR CONTENT PRODUCTION PROCESS

9:00 am - 1:00 pm

MAKE THE RIGHT TECHNOLOGY DECISIONS

9:00 am - 1:00 pm

CUSTOMER EXPERIENCE MAPPING

9:00 am - 1:00 pm

FUTURE OF CONTENT BOOTCAMP (AI FOCUS)

1:05 pm - 2:00 pm

WORKSHOP/PRE-CONFERENCE SESSION ATTENDEE LUNCH

2:15 pm - 5:00 pm

PRE-CONFERENCE SESSION: FUTURE SKILLS AND TEAMS NEEDED FOR SMART CONTENT STRATEGIESMilan Ballroom 6-8

5:00 pm - 7:00 pm

OPENING RECEPTION

Mar 21   

7:30 am - 8:30 am

BREAKFAST & NETWORKING Milan Ballroom 1-5

8:30 am - 8:40 am

WELCOME TO THE INTELLIGENT CONTENT CONFERENCE

8:40 am - 9:20 am

OPENING KEYNOTE

Robert Rose

9:25 am - 10:05 am

MEASURING CONTENT QUALITY: DEFINED FIRST BY THE CUSTOMER

10:05 am - 10:30 am

NETWORKING BREAK

Milan Ballroom 1-5

10:30 am - 11:10 am

SAY NO TO GROW: HOW NARROWING YOUR FOCUS AND DEFINING PERSONAS CAN FUEL GROWTH

11:15 am - 11:55 am

EVOLVING THE NEW CONTENT ORDER: THE RAPIDLY CHANGING MULTI-CHANNEL, MULTI-MODAL CONTENT LANDSCAPE

11:55 am - 12:15 pm

LUNCH PICK-UP

12:15 pm - 1:00 pm

LUNCH & LEARN SESSIONS

1:15 pm - 1:55 pm

NON-OBVIOUS CONTENT MARKETING

2:00 pm - 2:40 pm

CUSTOMER EXPERIENCES: ONE STEP, ONE SECOND

2:45 pm - 3:30 pm

NETWORKING & REFRESHMENTS

3:30 pm - 4:10 pm

GENERAL SESSION 6

4:15 pm - 5:00 pm

GENERAL SESSION 7

5:00 pm - 6:30 pm

NETWORKING RECEPTION Milan Ballroom 1-5

Mar 22   

7:30 am - 8:30 am

BREAKFAST & NETWORKING Milan Ballroom 1-5

8:30 am - 9:00 am

WELCOME DAY 2 Milan Ballroom 6-8

9:15 am - 10:00 am

UNIFYING MULTICHANNEL PUBLISHING WITH A MASTER CONTENT MODEL AT MAYO CLINIC

9:15 am - 10:00 am

GIVE THE PEOPLE WHAT THEY WANT! HOW MICROSOFT USED CADENCE AND CONTENT TARGETING FOR A 25% LIFT IN REVENUE

9:15 am - 10:00 am

THE AGILE WAY TO CREATE TRULY CUSTOMER-CENTRIC CONTENT

9:15 am - 10:00 am

HOW TO CREATE A MESSAGING FRAMEWORK THAT RESONATES

9:15 am - 10:00 am

THE STORYTELLING EDGE: HOW TO TRANSFORM YOUR BUSINESS, STOP SCREAMING INTO THE VOID, AND MAKE PEOPLE LOVE YOU

10:15 am - 11:00 am

THE RIGHT WAY TO SELECT CONTENT TECHNOLOGY

10:15 am - 11:00 am

ARTIFICIAL INTELLIGENCE: CHANGING THE GAME FOR THE FUTURE OF CONTENT

10:15 am - 11:00 am

HOW IT’S DONE: REAL WORLD EXAMPLES OF SUCCESSFUL CONTENT-DRIVEN CUSTOMER EXPERIENCES

10:15 am - 11:00 am

BEAUTY AND THE BEAST: CREATING THE BALANCE BETWEEN CONTENT INNOVATION AND MARTECH CAPABILITIES

11:00 am - 11:30 am

NETWORKING & REFRESHMENTS Milan Ballroom 1-5

11:40 am - 12:30 pm

ACTING LIKE TECHNOLOGISTS TO IMPROVE CONTENT STRATEGY

11:40 am - 12:30 pm

ELIMINATING THE CHAOS: INTEL’S JOURNEY TO BETTER DIGITAL CONTENT

11:40 am - 12:30 pm

WHAT THE BOT!? HOW SALESFORCE GEARED UP FOR CHATBOTS

11:40 am - 12:30 pm

AUTOMATION ISN’T JUST FOR EMAIL: WHY TEXT MESSAGING CAN BE THE CONVERSATION THAT COUNTS

11:40 am - 12:30 pm

THE BEDROCK OF INTELLIGENT CONTENT: LEVERAGING YOUR ECOSYSTEM

12:30 pm - 1:30 pm

NETWORKING LUNCH Villaggio Del Sol Terrace

1:45 pm - 2:30 pm

DIGITAL STANDARDS FOR COMPLEX MULTI-SITE, MULTI-LANGUAGE AND MULTI-CHANNEL DIGITAL PRESENCES

1:45 pm - 2:30 pm

APPEASING THE HATERS: NAVIGATING CONTENT STRATEGY IN AN UNPOPULAR INDUSTRY

1:45 pm - 2:30 pm

WARNING: GDPR JUST WRECKED YOUR MARKETING MASTER PLAN

1:45 pm - 2:30 pm

THE CASE FOR CAUSE: DEVELOPING CONTENT THAT DOES WELL BY DOING GOOD

2:45 pm - 3:30 pm

CHATBOTS: HOW THEY CAN BE INTEGRATED INTO YOUR EXISTING CONTENT STRATEGY

2:45 pm - 3:30 pm

METADATA FOR PERSONALIZATION, CHATBOTS AND AI

2:45 pm - 3:30 pm

MAKING CONTENT WORK HARDER FOR YOU: A CASE STUDY IN DYNAMIC CONTENT CONNECTION

2:45 pm - 3:30 pm

HOW TO BUILD A SCALABLE B2B CONTENT MARKETING ENGINE THAT CONVERTS

3:30 pm - 4:15 pm

NETWORKING & REFRESHMENTS Milan Ballroom 1-5

4:15 pm - 5:15 pm

HOW TO CRANK UP CREATIVITY – EVEN FOR NON-CREATIVES Milan Ballroom 6-8

Keynote Speakers

Robert Rose

Chief Strategy Adviser

Content Marketing Institute

As the Chief Strategy Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.

Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s also the primary author of the book Managing Content Marketing with Joe Pulizzi. His most recent book is Experiences: The 7th Era of Marketing, co-authored with Carla Johnson. 

Megan Gilhooly

Sr. Manager Content Management for Amazon seller support

As Sr. Manager Content Management for Amazon seller support, Megan Gilhooly leads the editorial and publishing team for content assisting sellers on all global Amazon sites. Prior to Amazon, Megan was Director of Information Experience at Ping Identity and, before that, Director of Technical Communications at INVIDI Technologies. Throughout her career, Megan has served as employee and consultant to various software companies, building technical & marketing communications products and processes. As a former online retail business owner and Certified Scrum Master, Megan brings a unique perspective to managing information development and communication teams. She has a BA in Speech Communication, an MS in Journalism, an MS in Strategic Management, and a Masters Certificate in Technical Communication.

Rebecca Geier

CEO and Co-founder of TREW Marketing

With over 20 years of experience marketing to technical audiences, Rebecca Geier is the CEO and Co-founder of TREW Marketing, a full-service marketing firm in Austin, Texas serving B2B companies in engineering, science and technology. Named by The Wall Street Journal among the Ten Most Innovative Entrepreneurs in America, Geier leads TREW in building strategic, data-driven marketing programs using an inbound approach to help clients get found online, drive web traffic, and convert leads.

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