ITSMA’s 21st Annual Marketing Conference will be in Cambridge, MA, November 4 & 5. We have an extraordinary line-up of speakers, pre- and post-conference workshops, networking opportunities, and the Marketing Excellence Awards celebration. With a focus on Driving Business Value, the Conference will showcase experts advice on what it takes for marketing to be accountable and contributing to the business. Come to learn the latest about digital marketing, storytelling, ITSMA’s latest research, lead generation, and social media. And this year, we plan to make it much more interactive with roundtable discussions, breakouts, case studies, and exercises throughout the Conference.
ITSMA helps B2B companies market and sell services and solutions more effectively. We are a research-based membership organization that works with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA’s current members include business leaders such as AT&T, Capgemini, Cisco, Cognizant, Deloitte, EMC, Fujitsu, Hewlett-Packard, IBM, Microsoft, SAP, Siemens, and Tata Consultancy Services, among others. Our custom research, consulting, and training cover topics such as Account Based Marketing, Brand Positioning, Thought Leadership Marketing, Loyalty and Net Promoter, Sales Enablement, Social Media, and Solutions Marketing.