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EVENT DATES
Mar 2018
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Venue

Tampa Convention Center 333 S. Franklin Street Tampa , Florida 33602
Tel: (813) 274-8511
Website
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IWCE - International Window Coverings EXPO

Attendees

5,000

Exhibitors

81

Register

$45 - $350

Overview

Event Overview:

IWCE is the only trade show and conference targeted to window covering professionals in North America. Thousands of U.S. and international visitors and buyers come for the latest products, technology, and education in window coverings as well as home décor products and accessories.  

In the past 10 years, the window coverings industry has come a long way in product development and trends, distribution channels and business practices. IWCE 2018 will help you navigate the changes and opportunities in order to develop a more successful business model.

 Attendee Information:

Why Attend?

Experience unmatched educational and networking opportunities for a one-stop shopping and learning event you can’t miss! IWCE is pleased to announce that the show is moving to sunny Tampa, FL, March 27-28, 2018. Tampa is the gateway to connect window covering suppliers  with the bustling North American and Latin American markets. The spring dates are perfect timing for exhibitors to introduce new products to dealers preparing for a successful 2018. A new lineup of intriguing seminars and special events are planned!

WHO SHOULD ATTEND?

  • Retailers/Distributors
  • Dealers
  • Designers
  • Workroom Professionals
  • Fabricators
  • Manufacturers
  • Architects/Builders/Remodelers
  • Installers
  • Students

Retailers & Dealers

Discover the latest products and vendors.  Meet with the best suppliers in the industry who want your business.  Network and learn best practices!​

Interior Designers & Decorators
Get up to date on the latest styles, products, and trends to inspire your customers with fabulous custom window fashions!

Workrooms
Select from dozens of classes and hands-on demonstrations in the Construction Zone to learn new techniques from the best instructors in the business.  Find new products and programs to help grow your business.​

Fabricators
Every year, you’ll see new vendors from the U.S. and abroad looking to partner with the right company.  Expand your lines with manufacturers who want you to succeed.​

Manufacturers
If you’re not exhibiting, IWCE is the place to network with industry peers and find new distributors.  Industry professionals who want to grow their business make IWCE a must-attend business event.

Exhibitor Information:

The International Window Coverings Expo is the only trade show and conference specifically for window coverings in North America. This annual event attracts thousands of U.S. and international visitors looking for the latest products, technology, and education.

WHO SHOULD EXHIBIT:

  • Manufacturers introducing new products and programs
  • Suppliers who want to connect with existing and new customers
  • Any company producing or selling blinds, shades, shutters, fabrics, decorative hardware and trimmings, motorization, technology, software solutions, and all products related to window coverings, interior and exterior

WHEN YOU EXHIBIT AT IWCE 2018, YOU'LL:

  • Reach the largest window covering market in the world
  • Find new customers in the window covering & related industries
  • Position your company and brand as leaders in the industry
  • Discover new business liaison opportunities
  • Capitalize on the booming U.S. window covering market, projected to grow more than 9% per year through 2018 Source: Sundale Research 2013

WHO ATTENDS IWCE?

  • Store front and online retailers
  • Interior designers and decorators
  • Manufacturers and distributors of fabric, blinds, shades, shutters, decorative hardware, motorization, and technology​
  • Manufacturers & fabricators seeking partnerships and components
  • Distributors looking for new lines
  • Workrooms
  • Installers, remodelers, & stagers
  • Architects

TRENDS IN THE U.S. WINDOW COVERINGS MARKET:

  • Rising popularity of “smart homes” causing a rise in motorized window coverings
  • Light management–creating more demand for roller shades
  • Energy efficiency–creating more demand for cellular shades

THE TIME IS NOW TO ENTER THE LUCRATIVE WINDOW COVERINGS MARKET:

  • Residential and commercial building is growing creating growth for window coverings
  • Remodeling is very strong with the Baby Boomers (20% of the US population are between the ages of 57 & 74)
  • Imports are high and increasing–this is the time to capture market share!
  • A strengthening dollar ($) makes it more attractive to purchase foreign goods​​

Agenda

Mar 27   

8am-9am

CONTENTAL BREAKFAST & KEYNOTE: Meet Your Prints Charming: Capture Your Unique Style with Pattern-and-Prins-Packed Window Treatments - John Loecke & Jason Oliver Nixon

9am-10:15am

Translating Fashion Into Design - Jana Phipps

9am-10:15am

Designers Guide to High End Window Fashions - Beth Hodges

9am-10:15am

Details Behind the Design: Selecting Appropriate Fabrics - Cheryl Meiklejohn

9am-12pm

SUPER SESSION: Window Fashion Master Class - Deb Barrett

10:30am-11:45am

Make More Money From Existing Leads - Madeleine

10:30am-11:45am

Using Email to Close the Sale - Welton Hong

10:30am-11:45am

Creative Marketing Ideas for Designers - JoAnne Lenart-Weary

10:30am-11:45am

Intro to Motorization - OD McKewan

3:45pm-5pm

Details Behind the Design: Specifying the Right Design - Cheryl Meiklejohn

3:45pm-5pm

Look Like a Color Pro - JoAnne Lenart-Weary

3:45pm-5pm

Flat Fees That Work - Michele Williams

3:45pm-5pm

The Next Level—Everyone’s Going Mobile - Welton Hong

6pm-7pm

2018 VISION AWARDS GALA

Mar 28   

9am-10:15am

From Picture to Perfection - Beth Hodges

9am-10:15am

Mastering Motorization - OD McKewan

9am-10:15am

101 Design & Workroom Tips - Jill Ragan Scully + Staci Faulkner

9am-12pm

SUPER SESSION: Closing High End Window Fashion Sales - LuAnn Nigara

10:30am-11:45am

Where is the Window Headed? - Deb Barrett

10:30am-11:45am

Styling Secrets and Strategies - JoAnne Lenart-Weary

10:30am-11:45am

Details Behind the Design: Hardware Selection - Cheryl Meikleyjohn

10:30am-11:45am

Increasing Website Credibility: Focus on Traffic or Conversions - Welton Hong

2pm-3:15pm

VIP EXECUTIVE SESSION: Set Sales Goals and Reach Them, Right Now, in 2018 - LuAnn Nigara & Madeleine MacRae

Keynote Speakers

Deb Barrett

Designer, Design Educator

Window fashion visionary, creative catalyst and design confidante- has had an industry presence for more than 30 years.  As a design creative, she combined her twin passions-design and window coverings- by founding Window Dressings. As a nationally known award winning designer, she has built a reputation for cutting edge couture treatments whose specialty is finding creative solutions to challenging design problems.

As a sought after speaker and design educator, Deb frequently speaks at national conferences, design events and association venues. She is an IACET accredited speaker and a member of the IDCEC Advisory Board and Withit. Most recently she was awarded the Educator of the Year (2015) award by Withit and the Industry Icon Award at IWCE 2016. 

You can find Deb on the web at debbarrett.com and blogging at Design-Confidential.

LuAnn Nigara

Award-Winning Window Treatment Authority, Author, and Host

LuAnn Nigara is an award-winning window treatment authority, author, and host of one of the most popular podcasts for the design industry, and overall business dynamo.

Based in Livingston, New Jersey, LuAnn got her start in 1982 when she, her husband and cousin purchased a franchise of the Florida based window treatment company, Window Works. With LuAnn at the helm of sales, they quickly expanded from New Jersey to serving the entire metro area from Philadelphia to Connecticut, and became the leading showroom in gross sales of the more than 120 stores Window Works stores around the country. “I’ve always been fascinated by sales and the components of a sale,” explains LuAnn, who brings an unmatched passion and expertise to the business of window design. “At 10 years old, my aunt gave me the book, The Greatest Salesman in the World by Og Mandino and I devoured it. That was just the beginning of what became my obsession with the art and skill of the sale.” Soon after running Window Works’ leading franchise, LuAnn had an idea that took her business to another level and changed the trajectory of her career: “I thought, why not work directly with interior designers?” says LuAnn and laughs as she remembers cold calling designers. Today, she counts Sussan Lari Architects, Alexandra Angle Interiors in Los Angeles, Anyon Designs (San Francisco), Funk Design Studio, Pembrooke & Ives, and Charles Pavarini as clients.

After more than thirty years of creating and installing window treatments for the most discerning clients, LuAnn is recognized as a leading voice in the business of windows and design. In addition to speaking at the American Society of Interior Designers (ASIDNJ) and the world renowned Hunter Douglas

conference, she is regularly called on by Design NJ as a resource. She was featured in Design NJ and appeared on House Smarts TV. In 2012, LuAnn authored the e-book, 10 Things to Know about Window Treatments and was featured in the Big Bold Business Women of New Jersey.

In the summer of 2015, LuAnn was searching for radio shows that spoke to her interest of design. When she turned up with nothing, she had an “aha moment” and decided to start a Podcast of her own. Today, she hosts a weekly 60-minute Podcast, ‘A Well-designed Business.’ The twice weekly show on iTunes features in-depth conversations with interior designers and industry professionals on just about every subject on the business of interior design, from

“Branding for Designers,” “How to Get PR,” and “How to Structure Your Fees.”

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