The International Wine, Spirits & Beer Event brings restaurant and hospitality industry buyers together with hundreds of established and emerging labels to connect and uncover ways that beverage alcohol can enhance menus and drive profitability.
Join us in Chicago and experience firsthand how a finely-tuned bar program can make the difference in your operation. You might just find that new product or pairing that sends check averages soaring.
In 2014, IWSB will move to the spacious and picturesque Lakeside Ballroom (E354). That means more room to taste, test, deal, learn, connect and engage in all the other forms of greatness you practice - all overlooking the Lake.
The Restaurant Menu Pairings program brings together producers and local restaurateurs to develop palate-perfect unions of food and beverage flavors to enhance menus and increase check averages.
IWSB features multiple hands-on demonstration sessions, led by experts in beverage alcohol products and trends, and designed to send you home with new tips, techniques and ideas to enhance your bar program.
The International Wine, Spirits & Beer Event (IWSB) at the NRA Show is where buyers from all on-premise foodservice and retail segments come together with wine, spirits and beer importers, distributors and producers. IWSB is the only beverage alcohol forum focused exclusively on the restaurant and hospitality and all attendees are individually vetted to ensure that they have purchase influence for beverage alcohol at a foodservice establishment.
Did you know?
99% of IWSB attendees have purchase authority or influence for beverage alcohol at their operation.
$1.2 million is the average beverage alcohol budget of an IWSB attendee
40% of IWSB attendees do not attend any other industry event
Turnkey exhibit packages include all the components and services you need - so you can focus on selling!
IWSB exhibitors also gain access to value-added opportunities that keep you in front of buyers immediately and year-round.
Since 1919, the National Restaurant Association has been the restaurant industry's leading association and, together with the National Restaurant Association Education Foundation, they lead America's restaurant industry into a new era of prosperity, prominence and participation, enhancing the quality of life for all served.
Co-located with NRA Show 2014