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EVENT DATES
Apr 2018
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Venue

San Jose Convention Center 408 Almaden Blvd. San Jose , California 95110
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MarTech 2018

Attendees

1,900

Exhibitors

76

Register

$1,745

Overview

Event Overview:

MARTECH: A GRAND VIEW & CONFERENCE

  • At MarTech, we cross-pollinate the best ideas and latest innovations across marketing, technology, and management. But more importantly, we reveal the beautiful entanglements between them.
  • MarTech is a tech conference for marketers and marketing conference for technologists. Management, as a discipline, is an integral and essential part of the program.
  • Not every organization is ready for marketing, technology, and management to converge. Our mission is to enable the present and future leaders who recognize the synergies between these disciplines to drive change and demonstrate the power of a united Martech tribe.

Attendee Information:

WHY ATTEND MARTECH?

MarTech® is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed in this software-powered marketing world.

Attending MarTech Will Help You...

  • Craft remarkable customer experiences
  • Acquire and implement effective marketing technology stacks
  • Rethink strategy enabled by marketing technology innovations
  • Adapt your organization to fast-paced, collaborative marketing
  • Manage cross-functional teams with agile and lean practices
  • Nurture multi-disciplinary talent
  • Redefine marketing’s role in the context of enterprise-wide digital transformation

Who Should Attend MarTech?

MarTech is for senior marketing, technology, and digital executives and experts at the intersection of marketing, technology, and customer experience. If you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing, this conference is for you.

Executives who should attend include: Chief Marketing Officers, Chief Digital Officers, Chief Marketing Technologists, Chief Marketing Technology Officers, Chief Strategy Officers, Chief Innovation Officers, Chief Experience Officers, Chief Customer Officers, VP/Director Marketing, VP/Director Technology, VP/Director Digital Marketing, VP/Director Digital Strategy, VP/Director Customer Intelligence, VP/Director Marketing Technology, VP/Director Marketing Innovation, VP/Director Marketing Operations, VP/Director Marketing Analytics, VP/Director Demand Generation, VP/Director Growth, VP/Director Product Marketing, VP/Director CRM, VP/Director E-commerce, and the list goes on.

Exhibitor Information:

Reach executive and senior-level decision makers responsible for implementing marketing technologies and services.

Since its launch in 2014, MarTech has been greeted with overwhelming enthusiasm by senior-level, hybrid professionals who are both marketing-and tech-savvy. We create an inspiring, cross-pollinating experience that transcends the traditional boundaries between marketing and IT, encourages creative collaboration across organizations, and attracts purchase decision makers.

Exhibitor Prospectus and Kit

Post Event Report

Agenda

Apr 23   

1:00-5:00

Workshops

The Right Way to Buy Marketing Technology

Using CDP to Make the Most of Your Customer Data

Agile Marketing Advantage

Creating Connected Experiences

5:15-7:15

Speed Networking, The Stackies, & Networking Reception 
 

 

Apr 24   

7:00-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote - WorkFront

9:00-10:30

MAIN STAGE KEYNOTES:

Scott Brinker & Anand Thaker: The State of MarTech in 2018

Driving Evolution in a Complex, Distributed Environment - Fireside chat with Madeline Delianides, formerly with The New York Times

The 6th Big Disruption to Marketing: Privacy & Security - Fireside chat with Holly Rollo, RSA Security
 

10:30-11:15

Refreshments & Expo Hall Time

 

Discover MarTech Theater


10:30-10:55 
The Right Way to Buy Marketing Technology


11:00-11:15 
LeanData - TBA

11:15-12:00

 

Marketing

Flawed to Formidable: Converting How VMware Measures Marketing's B2B Impact
 

 

Technology

Transforming Martech from a Disconnected Set of Tools into a Digital Marketing Ecosystem
 

 

Management

5 Must-Haves for Leading a Data-Driven Marketing Team
 

 

Solutions

The NextGen of Martech: Strategic Planning in the Age of AI
Concentric

 

Noon-1:30

Lunch, Expo Hall Time

Lunch Presentation - Brightcove

Lunch Presentation - IBM

 

Solutions

 

 

Discover MarTech Theater


12:30-12:55 
Visualize Your Martech Stack


1:00-1:15 
Treasure Data - TBA

1:30-2:15

 

Marketing

Product-led v. Sales-led Marketing...Wait. What? Where's the Customer?
 

 

Technology

Marketing in a Blockchain World: Executing with Greater Accountability, Transparency, Responsiveness, and Agility
 

 

Management

Get Platformed or Die Trying
 

 

Solutions

The Secret to Monetizing Influencer Marketing in 2018: "Always-on" Customer Relationships
Fuel Cycle

 

2:15-2:30

Break
 

2:30-3:15

 

Marketing

Cracking the Code on Conversational Marketing & Messaging Chatbots at L'Oréal
 

 

Technology

The Path to Martech Consolidation May Be Diversification
 

 

Management

Marketing Innovation Is Not an Oxymoron
 

 

Solutions

How Meyer Unleashed The Power Of Content@Scale
Aprimo

 

3:15-4:00

Refreshments & Expo Hall Time

 

Discover MarTech Theater


3:00-3:25 
Get the Right Vendor Short List


3:30-3:45 
Evergage - TBA


3:50-4:05 
Enthusem - TBA

4:00-4:45

 

Marketing

From Data to Impact: How Red Hat Marketing Decides the Next Best Action
 

 

Technology

Gen Z, Computer Vision & The Evolution of Experience
 

 

Management

Pragmatic Innovation In Martech: How To Move The Needle When You Don't Have Big Budgets Or The Shiniest New Software
 

 

Solutions

CommerceTools - TBA
commercetools Inc.

 

Discover MarTech Theater


4:30-4:55 
Myths Vendors Tell

 

4:55-6:00

Expo Hall Reception
 

 

Apr 25   

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: TBA

9:00-10:30

MAIN STAGE KEYNOTES:

Unlock Your Innovation Potential - Sandy Carter, Amazon Web Services

Separating Fact from Fiction in Marketing AI - Adelyn Zhou, TOPBOTS

Beyond the Hype: Harnessing the Real Power of Unified Data and AI - Jason Heller, McKinsey & Company
 

 

10:30-11:15

Refreshments & Expo Hall Time

 

Discover MarTech Theater


10:30-10:55 
The Right Way to Buy Marketing Technology

 

11:15-12:00

 

Marketing

Building a Global Consumer Brand in the Physical and Digital World
 

 

Technology

Navigating the CDP Landscape
 

 

Management

A Roadmap to Setting up a Marketing Technology Office (MTO)
 

 

Solutions

The Future of MarTech: Clouds, AI, Connectivity, and Massive Organizational Issues
Merkle

   

Noon-1:30

Lunch, Expo Hall Time

Lunch Presentation - Pantheon

How AEG Serves Hundreds of Thousands of Customers With Personal Concert Recommendations They Love

 

Solutions

Walk the Talk: Use Always-On Martech That Decides in Real Time What's Best for Each Customer
Pegasystems

 

Discover MarTech Theater


12:30-12:55 
Get the Right Vendor Short List

 

1:30-2:15

 

Marketing

The Power of the Crowd: How to Build, Analyze, and Activate Your User Community
 

 

Technology

Fake Marketing? How AI and Process Technology Can Reveal Brand Truth in Earned and Social Media
 

 

Management

The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech
 

 

Solutions

Increase Content Engagement & Improve Your ROI
Turtl

   

2:15-2:30

Break
 

 

2:30-3:15

 

Marketing

How to Manage GDPR and Legal Hurdles that Stall and Kill Your Martech Strategy
 

 

Technology

The Go-To-Market Stack: Unifying Marketing, Sales & Customer Operations
 

 

Management

Successfully Shifting Processes: How to Rapidly Enable Marketers to Leverage a Self-Service Platform
 

 

Solutions

Harnessing Consumer Data to Treat Patients Like Humans and Not Devices
Tealium

 

Discover MarTech Theater


3:00-3:25 
Myths Vendors Tell

   

3:15-4:00

Refreshments & Expo Hall Time

 

Solutions

Datorama - TBA
Datorama

     

4:00-4:55

 

Marketing

Transforming the Customer Lifecycle through Account-Based Marketing
 

 

Technology

Insights from the Other Side: How Marketing Technology Firms have Built Their Stacks
 

 

Management

How Palo Alto's Marketing Ops Team Wins Awards from Finance
 

   

Editorial & Sponsored Sessions

Most sessions at MarTech are "editorial" ones, where speakers have been selected based on the quality of their content. These sessions are organized by the MarTech programming team. Editorial sessions do not have paid spots; no speaking slots are sold.

Sessions in Solutions Track, Breakfast Keynotes and Lunch Presentations are paid speaking slots. The content is produced by the sponsor. Sessions in the Solutions Track are open to those with All Access passes and those with Expo+ passes.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or influence the selection of speakers.

Keynote Speakers

Anand Thaker

CEO & Founder, IntelliPhi

Anand Thaker is a leader, builder and advisor in marketing technology and growth strategy. His 15-years of experience includes marketing, sales, CX, data, analytics, and intelligent systems/AI.

To succeed in a diverse, dynamic, interconnected marketplace, modern leaders must leverage the right mix of data, intelligent solutions, and seasoned judgment. He founded IntelliPhi to advance human & digital go-to-market decision intelligence for growth-driven leaders. He is also the co-collaborator of the Martech 5000 Landscape with Scott Brinker.

Anand’s experience building and growing high-growth product startups and consulting firms in marketing technology to enterprise firms such as Siemens, Silverpop/IBM, Microsoft, Blackstone, Capgemini, GTRI, Salesforce.com, Fidelity, NYSE, Southern Company and eBay. He also serves as a liaison and advisor to improve venture investors batting average, navigate startup founders, support enterprise executives, and provide leading trends and insights to industry analysts on marketing, sales and customer technologies.

Anand also has a knack for identifying and cultivating rising sales and marketing leaders. He previously consulted and developed solutions in the highly data-driven energy and finance industries after graduating as a computer engineer from Georgia Tech.

Scott Brinker

Conference Chair, MarTech & Editor

Scott Brinker has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for leading brands such as Dell, DHL, General Mills, Iron Mountain, and more. In addition, he is the author of the Chief Marketing Technologist blog - chiefmartec.com - where he writes about the evolution of strategy, management, and culture at the intersection of marketing and technology, with an audience of over 30,000 marketing technology professionals and executives. Scott is also the program chair of MarTech: The Marketing Tech Conference. He has a BS in computer science from Columbia University, an SM in computer science from Harvard University, and an MBA from MIT Sloan.

Sandy Carter

Vice President, Amazon Web Services

Fast Company rated Amazon as the most innovative organization in 2017. This special keynote presentation will show you how to organize around innovation as Amazon does - promoting self-disruption, even within traditional structures, in a way that appeals to the C-suite.

Join Sandy as she takes you on a journey of innovation and learn how customers have leveraged Amazonian mechanisms to unlock their innovative potential. Whether you are a marketer or a product management professional, these principles will help your company grow.

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