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TODAY : Advance Search
Feb 2015


Westin San Diego 400 W Broadway San Diego , California 92101
Tel: (619) 239-4500
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Media Insights & Engagement Conference 2015


Event Overview:

Join us at THE Meeting place for the Media Industry.

The Media Insights & Engagement Conference gives you an up-close, contextual view on the changing media experience to create better engagement strategies informed by actual viewing behaviors. This is your opportunity to explore the new world of multi-platform, hyper-viewing in the post-disrupted media landscape, advance new insights and create future partnerships.

The Media Insights & Engagement Conference is playing host to companies with some of the highest purchasing power in the industry, many of which spend more than $2.5 billion annually on advertising.

Attendee Information:

Reasons to Attend

    Discover new ways to engage with content and highlight "hyper" viewing behaviors related to consumption of specific content of interest
    Get an up-close, contextual view on the changing media experience to create better engagement strategies informed by actual viewing behaviors
    Gain a fly-on-the-wall view of evolving viewing behaviors and the effects of adoption of new technologies and platforms over time
    Get in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs
    Learn how to turn a data dump into a meaningful story
    Learn how to apply practical applications to manage the interception of data and connect the dots
    Examine how to use data from internal, syndicated, and primary data sources to understand viewer behavior
    Explore the cultural context that is "Millennial" versus the species we've come to call "Millennials"
    Create a "Roadmap to Passion" with strategies to strengthen viewer engagement and drive loyalty
    Understand emerging and future trends and put them together to create a compelling story for both network executives and advertisers
    Review how program engagement, time-shifting and self-scheduling behavior, TV everywhere solutions, wifi and mobile devices, and second-screening all affect how viewers watch now and will watch in the future
    Explore evolving audience motivations and expectations of the viewing experience
    Get answers to questions that go beyond engagement -- what gets people to do rather than just watch?
    How different generations are changing their viewing behavior as the proliferation of mobile, streaming and On Demand services continues
    How and why the Millennial consumer values each platform within social, and where TV content is still relevant

About IIR USA:

As the U.S. subsidiary of the world-renowned Institute for International Research (IIR), IIR USA is among the most recognized and trusted providers of trade conferences and expositions; seminars; training events; and specialized business information and networking experiences in America.




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