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EVENT DATES
Feb 2018
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Venue

Fort Lauderdale Broward County Convention Center 1950 Eisenhower Blvd Fort Lauderdale , Florida 33316
Tel: (954) 765-4466
Website
Google Map

MSPEXPO

Attendees

1,500

Exhibitors

190

Register

$75 - $129

Overview

Event Overview:

The Premier Conference and Networking Summit for MSPs

MSP Expo is where business owners and technology specialists in the channel come together to accomplish three key goals in growing your managed services business:

Form partnerships with hardware, software, and cloud vendors looking to grow their distribution network

Learn sales and business management strategies to help you increase profits and operate more efficiently

See, test and compare today's most in-demand communications technologies - all in one place

Collocated with ITEXPO, one the largest remaining communications and technology conferences in the world, MSP Expo is the dedicated forum for MSPs to network and learn together. Come share ideas to grow your businesses and serve your clients better.

Admission to all workshop sessions is included with your free MSP Expo registration pass.

Exhibitor Information:

MSP Expo Gives You a Platform to Meet Face-to-Face with the Audience Who Needs Your help

MSP professionals and the end user community who attend MSP Expo are eager to learn about new technologies. Educating them on your business solutions elevates your company as a market leader. Your presence at this event will indicate the strength, commitment and power of your brand.

Agenda

Feb 14   

8:30am

Wednesday - 2/14/18

 Continental Breakfast - Full conference passes only
X-01

 

9:00-9:25am

Wednesday - 2/14/18

 How Automation Saved My Business and Increased Profits
MSP-01

Pesach Goldman

CEO

010 Cloud Computing Ltd.

   

9:30-9:55am

Wednesday - 2/14/18

 How to Ensure You Stay Secure When Moving to Managed Cloud Services
MSP-02

With so many options for where to host your servers and applications, it may seem impossible to know what to look for in a secure and compliant cloud hosting provider. If done right, a cloud hosting provider can usually do a much better job of hosting systems than you would be able to on your own. This session will describe the various things to look for when choosing a cloud hosting provider to ensure you are staying safe and your data remains secure, including and examination of various industry and governmental regulations that impact business opportunity. At the end of the session, attendees will walk away better armed to go out and secure cloud hosting arrangements they can feel good about and that will serve their needs and those of their customers.

   

10:00-10:55am

Wednesday - 2/14/18

 Overcoming Resistance to Cloud Adoption
MSP-03

Joel Maloff (Moderator)

SVP, Chief Compliance Officer

Phone.com

Despite the massive adoption of cloud and managed services, there is still substantial pushback for any of a number of reasons. But, the numbers also show clearly that those businesses who have embraced cloud, are increasingly leveraging their providers for more services and applications each year, showing there is not only a clear benefit, but also a level of service quality that meets or exceeds expectations. What are the main concerns still creating resistance and how can providers overcome them?

   

11:00-11:25am

Wednesday - 2/14/18

 Democratization of Enterprise Communications
MSP-04

Stefano Osler

CEO

Wildix

How are the latest communications technologies and trends, including WebRTC and communications APIs, enabling any MSP to deliver enterprise-grade communications to small and mid-sized businesses. How can any managed service provider increase its service portfolio and increase ARPU without massive CAPEX?

 

11:30-11:55am

Wednesday - 2/14/18

 Five Mistakes I Bet You’re Making with Your Managed Services Business
MSP-05

Ryan Delany

Global Solutions Marketing Manager – MSP

Trend Micro

As a managed service provider, your customers have entrusted you to manage their IT infrastructure and their security so it’s important that you are making the right choices to secure their environments and keep cyber criminals at bay. In this session, attendees will hear first hand experiences that MSPs have made over the years and learn how to avoid them to keep their own customers and businesses safe, and revenue and reputation strong.

   

12:00pm

Wednesday - 2/14/18

 Conference Luncheon - Full conference passes only
X-02

1:00-1:55pm

Wednesday - 2/14/18

 Why Backup is an Easy Revenue Opportunity for MSPs
MSP-06

Paula Bernier (Moderator)

Executive Editor

TMC

Rob Rae

VP, Business Development

Datto

MSPs face a dual struggle between choosing the services that logically fit into their portfolios, and maintaining a reasonable pricing model. While businesses may know they need – or at least would benefit from certain services – they often opt against them due to cost, leaving potential revenue on the table for MSPs. This session will help MSPs understand how and why backup can be a differentiator for them, delivering a critical service without breaking their customers’ budgets.

 

2:00-2:25pm

Wednesday - 2/14/18

  Session Details TBA
MSP-07

2:30-2:55pm

Wednesday - 2/14/18

  The Ins and Outs of Growth-focused MSP Marketing
MSP-08

Terry Hedden

CEO

Marketopia

Your success as an MSP hinges on your ability to grow your customer base. It all starts with finding the right prospects. but, in today’s buyer-driven world, marketing isn’t easy. When you consider 70% of the buying process is complete before most prospects even engage with your team, finding smart, proven ways to connect with qualified prospects throughout their buying journey is more important than ever. This session is designed to give MSPs and their partners a good understanding of the essential elements of building a successful lead engine and converting those leads into revenue.

3:00-3:55pm

Wednesday - 2/14/18

  The Modern MSP: Recurring Revenue and Business Opportunities from Office 365 and S4B/Teams
MSP-09

According to IDC, the cloud opportunity will exceed $500 Billion by 2020. This is a huge opportunity for MSPs, especially those part of the Microsoft Partner Ecosystem. These partners, however, have challenges to overcome. Many MSPs lack the background and know-how to sell new services, do not have the technical expertise or certifications to easily integrate new offerings and cannot afford additional time and resources to manage and support the constant evolution of the cloud market. But, to succeed, they must move beyond traditional thought processes and become “modern MSPs.” This includes evolving beyond being a “one trick pony” specializing in basic cloud migration, instead looking at the latest services being adopted and demanded by businesses. This session will look at Office 365, Skype for Business, Teams, and MSPs can leverage them and other MSFT services, like Azure and OneDrive to create profitable opportunities while helping customers grow.

4:00pm

Wednesday - 2/14/18

  Keynote Presentation

MSP Expo / ITEXPO Keynote Presentation by Dialpad
K-01

Craig Walker

Founder & CEO

Dialpad

4:30pm

Wednesday - 2/14/18

  Keynote Presentation

MSP Expo / ITEXPO Keynote Presentation by Juniper Networks: Combating Cybersecurity Threats with Behavioral Analytics\
K-02

Nick Bilogorskiy

Cybersecurity Strategist

Juniper Networks

The widespread growth of cybersecurity threats over the past several years has led to a focus on investment in emerging technologies that help anticipate and detect these threats. Businesses now are spending more budget on cybersecurity than ever before; however, threat landscape continues to evolve, requiring companies to constantly need to adapt their defenses. IT departments must have a good understanding of what assets are most important to the business and then what protections make the most sense. One solution businesses should consider? Predictive analytics tools, which help stitch together various events and detect anomalous behavior humans couldn’t, filling in gaps in network protections.

5:00-7:00pm

Wednesday - 2/14/18

  MSP Expo / ITEXPO Exhibit Hall Grand Opening Reception
X-03

Feb 15   

8:30am

Thursday - 2/15/18

 Continental Breakfast - Full conference passes only
X-04

9:00am

Thursday - 2/15/18

  Keynote Presentation

MSP Expo / ITEXPO Keynote Presentation by Mitel
K-05

Todd Abbott

Executive Vice President, Global Sales & Services

Mitel

9:30am

Thursday - 2/15/18

  Keynote Presentation

MSP Expo / ITEXPO Keynote Presentation by Windstream
K-06

Layne Levine

President, Enterprise Business Unit

Windstream

10:00am

Thursday - 2/15/18

  Keynote Presentation

MSP Expo / ITEXPO Keynote Presentation by IBM
K-03

Eric Herzog

CMO - Vice President, Worldwide Storage Channels

IBM

10:30am

Thursday - 2/15/18

  Keynote Presentation

MSP Expo / ITEXPO Keynote Presentation by Atlassian
K-04

Oji Udezue

Head of Product

Atlassian

11:00am-4:00pm

Thursday - 2/15/18

 MSP Expo / ITEXPO Exhibit Hall Open
X-05

11:15am

Thursday - 2/15/18

 Lunch Passes provided to full conference badge holders
X-06

1:00-1:55pm

Thursday - 2/15/18

 The Evolving Cloud Workspace
MSP-10

Ali Din

CMO

dinCloud

Dave Michels (Moderator)

Blogolyst

Talking Points

The evolution of the desktop is a result of companies’ requirements maturing in terms of getting more specific about Virtual Desktop Infrastructure (VDI) and Desktop as a Service (DaaS) – from on-premises, to hosted desktops, to now a full range of workspaces. While there are consistent trends of people moving to turnkey cloud-based solutions, there are a lot of options available today as far as what type of workspace to choose. This discussion will cover trends in cloud workspaces and how they are evolving, including the addition of application virtualization.

2:00-2:25pm

Thursday - 2/15/18

 Session Details TBA
MSP-11

2:30-2:55pm

Thursday - 2/15/18

 Automating Processes for MSP Profitability
MSP-12

Savvy MSPs know that automation improves efficiency and strengthens their bottom line. In a nutshell, automation enables an MSP to reduce the amount of time its technicians spend handling routine or repetitive tasks, thus cutting costs for service delivery and freeing those techs to devote more attention to activities that generate more revenue.

3:00-3:55pm

Thursday - 2/15/18

 Cyberattacks Are Increasing: Have You Prepared Your Clients?
MSP-13

Jeff Dworkin (Moderator)

Ghostpoint

Modern cybercriminals don't just rely on a single tactic to prey on businesses. Rather, they use multiple tactics to attack businesses. These include phishing emails, ransomware, payload execution, DDOS attacks, and more. Without the proper expertise, these attacks can be disastrous for businesses, which is where their MSPs come in. As their trusted provider, it’s your role – and opportunity – to help your customer understand the threat landscape, how to combat it, and to provide the solutions to protect them.

4:15pm

Thursday - 2/15/18

 IDEA Showcase: Startup Pitch Networking Event & Reception
GS-02

4:25pm

Thursday - 2/15/18

 Keynote Presentation

IDEA Showcase Opening Keynote by Windstream
GS-03

Layne Levine

President, Enterprise Business Unit

Windstream

8:00pm

Thursday - 2/15/18

MSP Expo / ITEXPO Party at The Atlantic Hotel
X-07

 

Feb 15   

8:30am

Friday - 2/16/18

 Continental Breakfast - Full conference passes only
X-08

9:00-9:55am

Friday - 2/16/18

 How MSPs Can Better Compete with Cloud Providers and Reclaim Market Value
MSP-14

Joel Maloff (Moderator)

SVP, Chief Compliance Officer

Phone.com

Ray Pasquale

CEO

Unified Office Inc.

Not even 10 years ago, MSPs served as critical, trusted IT advisors to companies of all sizes. Not only did they deliver unmatched insight into organizations IT environments, they also they also served as the principal vendors of the technology needed to act on these insights. More recently, MSPs’ position in the value-chain has been threatened by cloud providers – notably, Google, Amazon, and Microsoft – who increasingly bypass the channel and sell directly to end users. This increased competition has forced MSPs to substantially or moderately reduce service costs to acquire new customers. Given that, MSPs need to re-evaluate their business models and find ways to differentiate themselves in order to maintain market share. This session will feature opportunities for MSPs to do just that, including which services MSPs should consider, how to implement them, and examples of how they impact business.

10:00-10:25am

Friday - 2/16/18

 Session Details TBA
MSP-15

10:30-10:55am

Friday - 2/16/18

 10 Ways for Managed, Hosted, and Cloud Providers to Find the Right Niches and Avoid Commoditization
MSP-16

Joshua Feinberg

Vice President and Co-Founder

SP Home Run Inc.

The lines between telecom, managed, hosted, and cloud providers continue to blur. As business models mature, this makes it increasingly tough to stay focused, identify the right clients and partners, and maintain pricing power. During this session, we’ll look at 10 strategies to concentrate on the right niches and avoid commoditization. You’ll learn how to assess your product/market fit, analyze your competitive positioning, attract the right strangers, generate more highly-qualified leads, accelerate more opportunities, and more effectively scale revenue growth across both new and existing clients.

11:00-11:55am

Friday - 2/16/18

 Managed Security: The Must-Have Service for Successful MSPs
MSP-17

Joel Maloff (Moderator)

SVP, Chief Compliance Officer

Phone.com

With the rate of cyberattacks increasing, along with their complexity, it becomes eve more critical that MSPs have the tools to protect not their own businesses, as well as their customers. There are countless options available, with different capabilities and objectives. Which are the best security solutions for specific threats? Which provide the best general protection? This session will teach providers and businesses about the various threats that exist today, how they are evolving, and how to choose the right security solutions to keep their businesses and customers safe. The panel will also discuss how security fits into the revenue model and how to integrate security into a broader service portfolio.

11:00am-2:00pm

Friday - 2/16/18

 MSP Expo / ITEXPO Exhibit Hall Open
X-09

Keynote Speakers

Oji Udezue

Head of Product for for Atlassians communications products

Oji Udezue is the head of product for Atlassians communications products, which just launched its first new product since IPO: Atlassian Stride. A product veteran with past roles at Microsoft, Bridgewater Associates, Spiceworks and his own startup, InterMingl, Oji is passionate about bringing new scalable products and ideas into the world. He mentors startups with a focus on companies with diverse founders, and drives startup investments in Africa as a passion project. His ultimate goal is productizing functional telepathy but for now will settle for transforming how teams and the people in them, communicate and process social data at work.

Craig Walker

Founder & CEO at Dialpad

Craig is the Founder and CEO at Dialpad, the modern communications platform that’s killing the desk phone—making it one of North America’s fastest growing tech companies. Craig is a leader in disrupting the communications space, previously founding two companies: the first was acquired by Yahoo to become Yahoo! Voice, and the second was acquired by Google to become Google Voice. Craig was the first Entrepreneur in Residence at Google Ventures, and has a wealth of knowledge on growing companies, transforming communications systems, and building disruptive technology. Today, Dialpad has 50,000+ customers, including 60 percent of the Fortune 500 and just launched the worlds first free business phone system. Dialpad is funded by some of the worlds best recognized investors including Amasia, Andreessen Horowitz, Felicis Ventures, GV (formerly Google Ventures), Section32, Softbank, and Work-Bench.

Eric Herzog

CMO - Vice President, Worldwide Storage Channels

Eric’s responsibilities include worldwide product marketing and management for IBMs award-winning family of storage solutions, software defined storage, integrated infrastructure, and software defined computing, as well as responsibility for global storage channels. Herzog has over 30 years of product management, marketing, business development, alliances, sales, and channels experience in the storage software, storage hardware, and storage solutions markets, managing all aspects of marketing, product management, sales, alliances, channels, and business development in both Fortune 500 and start-up storage companies.Prior to joining IBM, Herzog was Chief Marketing Officer and Senior Vice President of Alliances for allflash storage provider Violin Memory. Herzog was also Senior Vice President of Product Management and Product Marketing for EMC’s Enterprise & Mid-range Systems Division, where held global responsibility for product management, product marketing, evangelism, solutions marketing, communications, and technical marketing with a P&L over $10B. Before joining EMC, he was vice president of marketing and sales at Tarmin Technologies. Herzog has also held vice president business line management and vice president of marketing positions at IBMs Storage Technology Division, where he had P&L responsibility for the over $300M OEM RAID and storage subsystems business, and Maxtor (acquired by Seagate). Herzog has held vice president positions in marketing, sales, operations, and acting-CFO roles at Asempra (acquired by BakBone Software), ArioData Networks (acquired by Xyratex), Topio (acquired by Network Appliance), Zambeel, and Streamlogic.Herzog holds a B.A. degree in history from the University of California, Davis, where he graduated cum laude, studied towards a M.A. degree in Chinese history, and was a member of the Phi Alpha Theta honor society.

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