Business Solutions for Your Pharmacy Burn Bright This October
The NCPA Annual Convention is your business getaway where the sun always shines on profitable ideas for your pharmacy. This October, gain exclusive access to 30+ educational sessions covering all of the dimensions of your pharmacy business (front end, expanding opportunities, and the back office), hundreds of vendors showcasing their latest products, services, and technology, countless opportunities to network with your peers, and innovative, new business ideas you can implement as soon as you get home. Hear a keynote address from ZDoggMD, a health care speaker and medical doctor who writes and produces award-winning medical parody videos that educate and entertain viewers about how we can "unbreak health care," and learn how to craft your brand strategy from corporate brand guru William Espey.
Be a part of the premier convention for community pharmacy this year by exhibiting at the NCPA 2017 Annual Convention! The NCPA Trade Show provides you maximum exposure to 3,000+ community pharmacy owners, managers, staff pharmacists, and decision makers.
This is your opportunity to...
Broaden your product’s reach in nearly 40 percent of the retail pharmacy market.
Introduce new products and/or services to the decision-makers from more than 22,000 community pharmacies.
Demonstrate your product’s value face-to-face with independent pharmacy owners.
The National Community Pharmacists Association, founded in 1898 as the National Association of Retail Druggists (NARD), represents the pharmacist owners, managers, and employees of more than 22,000 independent community pharmacies across the United States. The nation's independent pharmacies, independent pharmacy franchises, and independent chains dispense nearly half of the nation's retail prescription medicines.
ZDoggMD, also known as Zubin Damania, MD, is a highly sought-after health care speaker and thought leader who writes and produces award-winning medical parody videos that educate and entertain. ZDoggMD's creative message of bringing everyone in health care together to create a better system of care (including fair payment and treatment for clinicians like pharmacists) inspires both personal and system transformation.
During a 10-year hospitalist career at Stanford, Dr. Damania won clinical teaching awards while simultaneously maintaining a shadow career performing stand-up comedy for medical audiences worldwide. His videos, created under the pseudonym ZDoggMD, have gone epidemically viral with over 130 million views on YouTube and Facebook, educating patients and providers while mercilessly satirizing our dysfunctional health care system.
Dr. Damania, an internist, is the founder of Turntable Health, an innovative health care startup that was part of an ambitious urban revitalization movement spearheaded by Zappos.com CEO Tony Hsieh. Turntable Health, a membership model team-based primary care ecosystem, was a ground-up effort to get health care right by restoring the primacy of the human relationship, a concept he calls "Health 3.0."
ZDoggMD's videos cover a wide range of forward-thinking issues on the state of health care like readmissions, vaccinations, electronic health records, and much more.
Chipotle Mexican Grill
Hear William Espey's inspiring keynote address on building your brand Monday, Oct. 16 at the Second General Session.
William Espey, the driving force responsible for developing Chipotle's unique brand voice, delivers best practices on branding, values integration, and the power of creating a lasting connection with customers.
Since William started with Chipotle Mexican Grill as its sole marketing creative when the company had less than 20 locations, he has helped the brand flourish to more than 2,000 restaurants and counting in the U.S. and abroad. From customer-facing advertising to internal communications, he eschewed canned, calculated, and characteristically corporate approaches to marketing strategy, instead developing Chipotle's award-winning brand voice organically, purposefully, and authentically, as a personal expression of the company's unique values and culture.
As Chipotle's brand voice lead, William shares vital lessons on branding to help others develop a compelling and distinctive communication style that resonates with customers across all channels, platforms and campaigns. His innovative, non-traditional approach to marketing has revolutionized an industry, and now business audiences benefit from his insights on how to harness the power of a strong brand identity to build long-term customer relationships, and ultimately, drive sales and growth.