The New England International Auto Show is like no other event marketing opportunity available because our guests have specifically come for the purpose of obtaining information that will help them make their purchasing decisions. We provide a permission-based marketing environment. The event marketing opportunity is a powerful addition to your advertising mix, because unlike the audience for your mass media advertising, event audiences aren’t channel surfing away from the commercials or filtering out the print ads. The audience is at the event because they want to be sold. Event guests transport themselves to the event, most pay for parking, and then they pay to attend.
Our event provides an environment where you can showcase products and services first hand. It is an excellent forum for product sampling, product launch, conducting product surveys, obtaining customer feedback and for product testing. The Show can be used to capture database information generating sales leads and real-time research. The New England International Auto Show provides an opportunity to share your corporate advertising message with consumers on an individual face-to-face basis. This puts you in a unique position to tailor your selling points to the needs and wants of each consumer. No other marketing avenue allows you to increase brand loyalty with customers one at a time as effectively.
For the thousands who attend, the New England International Auto Show is the most efficient means of conveniently comparing several makes and models of vehicles at one time – in one place – before making an informed buying decision. The New England International Auto Show attracts not only car buffs looking for new concepts and intros, but members of the public who plan to buy a new car, van or light truck in the upcoming year, as well as families looking for entertainment.
Recognized nationally as the most outstanding and comprehensive new vehicle showcase in the region, the New England International Auto Show is the perfect place to expand your market reach.
You’ll build profits and add to your customer base, generating revenue both on-site and long after the New England International Auto Show is over by meeting face-to-face with one of the largest car and truck enthusiast audiences assembled in one place!