Get the latest technological vision, actionable insights you need to drive profitability and growth, and influence future SAP offerings.
Designed for You
Join senior executives, line of business and IT decision makers, and business managers from large enterprises and small to medium sized organizations, along with ASUG members from across all process, technology, and industry areas. In addition, influencers, project managers, and implementation and support teams involved in deploying business technology initiatives should plan to attend.
How You Benefit
Meet current business challenges and gain efficiencies - hear about the latest business technology trends and innovations
Learn from others who have integrated the same SAP solutions - get first hand advice about best practices and implementation challenges and successes
Get the most out of your SAP investment - participate in ASUG member-driven education sessions
Make connections - collaborate and network with peers, thought leaders, and SAP partners
See technology in action - test drive applications that help solve real world problems
Gain a rapid and significant return on investment - learn how SAP solutions lower the total cost of ownership and create operational efficiency
Enable future growth strategies and maintain a competitive advantage - get an in-depth look at future SAP applications that provide long term support of company goals
Shape the future of SAP solutions and services - get involved in ASUG's extensive Influence program
Experience faster software implementation without disruption - explore the latest SAP-supporting technologies and services from SAP partners and solution providers
Every Experience Adds up to Your Success
We at ASUG believe that real-world experience is the best school, and shared experience continues to pay forward. Join this momentum and choose from hundreds of customer-driven education and Influence sessions across numerous tracks. All delivered by subject matter experts who have been there… and done that.
This event is by invitation.
SAPPHIRE NOW and ASUG Annual Conference offers an outstanding opportunity to meet and interact with SAP customers, SAP partners, and ASUG members from around the globe.
Where else do you have the ability to consult face-to-face with thousands of senior executives, lines of business and IT decision makers, business managers, and hands-on IT professionals, all looking for solutions to their key business challenges? Join an elite group of exhibitors - from the biggest names to niche companies - and share your solutions in Orlando next June.
About SAP Americas
SAP Americas, a subsidiary of SAP AG (Headquartered in Walldorf, Germany, with locations in more than 130 countries), oversees the company's business operations in the U.S., Canada, Latin America and the Caribbean.
ASUG is a community of professionals with common business interests, experiences, challenges, and pursuits. As an independent organization and a dynamic forum that has for 20 years facilitated the sharing of insight and information among ASUG members, we have helped people and companies discover answers, explore new ideas, solve problems, and develop professional relationships. With regional Chapters and Special Interest Groups (SIGs) throughout the U.S. and Canada and a full slate of interactive gatherings and annual events, we nurture thought leadership and generate a steady flow of user-driven educational content and product perspectives.
CEO and Member of the Executive Board of SAP SE
The best-run businesses make the world run better. SAP CEO Bill McDermott and Guests highlight SAP’s global strategy to create intelligent enterprises that can fuel economies, lift societies, and sustain our environment.
Bill McDermott is chief executive officer of SAP, the world’s business software market leader. He leads the company’s more than 88,500 employees and 2+ million-person ecosystem in executing SAP’s vision to help the world run better and improve peoples’ lives.
Since becoming CEO in 2010, Bill’s innovation-led strategy for SAP has resulted in expansive increases in customers, total revenue, market value, and profitable growth. One of the most popular leaders in business, Bill’s approval rating from SAP employees on the “Glassdoor” website hovers around 99%. As the only American in history to lead Europe’s most valuable technology company, Bill advises world leaders and policymakers on issues including youth unemployment, digital government, and international trade policy. He is a member of the European Roundtable of Industrialists and the U.S. Business Council.
Bill also serves on the boards of directors for performance apparel maker Under Armour; engineering software maker ANSYS, Inc.; and security solutions leader Dell SecureWorks. He has received numerous awards for his civic leadership, including GENYOUth’s Vanguard Award, City Year’s Idealist of the Year, the We Are Family Foundation’s Visionary Award, and the Children’s Aid Society’s Promise Award. He is a proud supporter of Thomas Jefferson University Hospital and Jefferson Health.
His life stories and leadership lessons are shared in Bill’s worldwide best-selling autobiography, “Winners Dream: A Journey from Corner Store to Corner Office.” The book is now in its 12th printing and was awarded the gold medal for business memoir of the year in 2014. It has been published in the United States, United Kingdom, Germany, and China.
Bill resides in Germany, the United States, and, most frequently, at 39,000 feet.
2018 Winter Olympic Downhill Skiing Medalist
Lindsey Vonn is the most successful female alpine skier in the history of the sport and is on her way to becoming the most successful ski racer ever.
Six weeks after she turned 20, Vonn produced her ﬁrst World Cup victory in Lake Louise, Alberta. In 2010, Vonn became the only American woman to have captured Downhill gold at the Olympics and also added a bronze in Super G. After rehabilitating two back-to-back knee injuries, Vonn returned to competition December, 2014. On January 19th, 2015 she broke Annemarie Moser- Proell’s 35-year-old record of 62 World Cup victories. Her documentary The Climb, chronicling her recovery, aired on NBC January 25th, 2015.
Over the course of her career, she has captured a world-record 81 World Cup wins en route to 20 FIS Alpine World Cup titles (surpassing Sweden’s Ingemar Stenmark), including four overall crystal globes and two World Championship titles. In 2016, Vonn broke the all-time Downhill record (42 wins), claiming the season’s Downhill title outright, on top of achieving the sport’s Super-G record (28 wins).
In February 2015, Lindsey launched the Lindsey Vonn Foundation. Staying true to her values, LVF is a non-profit with the goal of empowering young girls to grow as athletes and individuals through opportunities and experiences that build self-esteem and create positive self-image. In November 2016, People magazine named Lindsey and LVF to their 25 Women Changing the World list. Recently added to The New York Times’ Best Sellers List, Lindsey’s book, Strong is the New Beautiful debuted in October 2016.
Growing up in the Twin Cities area (Burnsville), Vonn was on skis at age two before moving into Erich Sailer’s renowned US Ski and Snowboard Association program at Buck Hill. Before she was 10, the rising US Ski Team star Picabo Street became her hero. When Street won the 1995 World Cup Downhill title, the 10-year-old vowed she would do the same one day. She commuted to Ski Club Vail for a couple of years before her family moved to Vail in the late 90s. Vonn continues to reside in Vail.
2018 Women’s Hockey Olympic Championship Team
Graduates of the University of North Dakota with both Bachelors and Masters degrees, the ladies have each played in over 125 games for the U.S. Women’s National Team and participated in 3 Winter Olympics (Vancouver, Sochi, PyeongChang) and 7 IIHF Women’s World Hockey Championships.
Throughout their careers, both women have given back both locally and nationally to different causes. One of those is to Snider Hockey (founded by Philadelphia Flyers owner Ed Snider) which uses the sport of hockey to build lives and unite communities, helping educate young people to succeed in the game of life in the greater Philadelphia region. The ladies over the past 3 years have made both ﬁnancial donations of CCM hockey equipment, hosted female athletes during their pre-Olympic Tour game in Boston and spent time on and off the ice in Philadelphia with kids in their program.
In the Spring of 2017, the Twins were a part of the senior leadership group of U.S. Women’s National Team athletes that with their lawyers from Ballard Spahr that attempted to negotiate with USA Hockey in good faith for over 16 months, ultimately the team had to force the issue and tell USA Hockey that they would ultimately sit out the IIHF Women’s World Championship to be played at USA Hockey Arena in Plymouth, MI unless a deal would be reached. The Twins were front and center to speak with the media North American wide as well as speak with younger players who were being recruited by USA Hockey to cross the picket line. A deal was settled for the team to receive Gender Equitable Treatment 72 hours before the tournament began, which the United States defeated Canada in sudden death overtime. The victory was the Twins 6th World Championship in their career.
Fast forward ahead almost one year to the PyeongChang 2018 Winter Olympics and a coaching move put the pair together on a line to help add some scoring punch to the team. This move worked in bunches for Team USA. During the initial round robin, Jocelyne scored the fastest two goals in the history of the Olympic Games (for both men and women) in :06 vs OAR (Olympic Athletes from Russia). A date with destiny came on February 22 with a rematch of the previous 2 Women’s Gold Medal matches between Team USA and Canada. In the third period with under 7 minutes to play, Monique scored on a breakaway capitalizing on a bad line change from Canada tying the game at 2 and subsequently it went into overtime. After a full period of scoreless play, the game headed into a shootout to decide Gold. After 5 shooters and the game still deadlocked, Jocelyne was called upon to take the 6th shot and with her “Oops, I Did It Again” move going from side to side she was able to fully extend the Canadian net minder and tuck it in on the right side of the net to give Team USA the lead. Canada’s last shooter was stopped and the United States won their ﬁrst Gold in 20 years. Heartbreak of the past with 2 Olympic Silver medals was replaced by an Olympic Championship for Team USA.