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Jan 2016
Jan 2016


Colorado Convention Center 700 14th Street Denver , Colorado 80202
Tel: (303) 228-8000
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SIA Snow Show & Sourcing Show 2016 - SnowSports Industries America


Event Overview:

Snow sports is more than a sport. It’s more than a business. It’s a lifestyle and it deserves a show that understands and celebrates every aspect of that lifestyle. From the colors, to the clothes, the gear, the sounds and the style, SIA provides the environment and the industry brings the talent, product, buying power and personality that make the SIA Snow Show one of a kind.

For over 60 years, the SIA Snow Show is the only member-owned and industry-inspired show that brings us all together to do the business that allows us to keep living the lifestyle. It’s all about snow and it’s all about growing your brand and the industry.

2015 Show

The SIA Snow Show, January 29 - February 1, 2015 at the Colorado Convention Center in Denver, CO, delivered the largest, most concentrated and authentic trade event in the snow sports industry. It was the first time globally that the styles, technologies, innovations, culture and energy of snow sports for 15.16 were presented. Industry professionals meet to engage in business, networking opportunities, parties, brand events and seminars to feel the true essence of snow sports.

The Supplier Show at the SIA Snow Show

Sourcing Snow at the 2015 SIA Snow Show welcomed over 50 key raw material leaders from all over the world with their textile and sourcing services. Production professionals met face to face with exhibitors to streamline their buying process during the Snow Show. New this year at the SIA Snow Show, were seminars geared to sourcing, production and design.

What is Sourcing Show?

Sourcing Snow + the SIA Snow Show creates a one-stop shop for the snow sports industry offering an experience unique to all things snow. Designers, textile experts and production professionals meet face to face with raw materials leaders to streamline their production process while at the Snow Show. Trending colors, materials and innovation gather in one place to drive snow sports apparel and accessories.

On-Snow Demo/Ski-Ride Fest

The SIA Snow Show hosts the international On-Snow Demo/Ski-Ride Fest for all sectors of the industry; ski, snowboard, AT, backcountry, cross country and snowshoe. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, Feb. 1-2, 2016, at Copper Mountain Resort, where the event will get retailers and media on equipment to give them the experience that will help their next season’s buying decisions. Softgoods and accessories reps will also head to the Fest side of the Demo.

Attendee Information:

Over 96% of attendees say the SIA Show more than meets their business objectives. With close to the entire snow sports industry in attendance to do business and socialize for four days, can your business afford not to be here?

The SIA Snow Show is the annual see-and-be-seen, pulse-checking event for the snow sports industry. It's the one place you can check in with the brands you sell, get close with your industry peers and try out next season's gear - all in one place. This is your show - your industry. And if you're not here, you run the risk of losing touch with it and your customer.

Exhibitor Information:

SIA Exhibitors continue to say the SIA Snow Show meets or exceeds their objectives each year. There isn't a more concentrated trade show or event where you can market and present your brand to the snow sports industry.

Member-owned and inspired and dedicated exclusively to snow sports. If you're In the business of snow, there's no other place to be where over 96% of the supplier market share for ski, snowboard, AT, backcountry, cross country, snowshoe and winter apparel is.

With an average of over 80% of the snow sports retail buying power in attendance, there's no better place for you to present your latest trend, product or technology. The SIA Snow Show works hard to measure our retail attendance so that it is authentic and true. Our success is your success.

Show Features

 More concentrated industry buying power than any other show

 Sourcing Snow

 Backcountry Experience

 Digital Sneak Peak

 Rental World/Backshop and Uniform


 Digital Press Room

 The Guide, Snow Show Preview and Snow Show Dailies with distribution in excess of 50,000

 Over 170 new exhibitors

All exhibitors must be current members of SIA.

About SIA:

SnowSports Industries America (SIA) is the non-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities.




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