Where Buyers and Sellers Come Together
The Atlanta Shoe Market is an industry-owned and - operated shoe trade fair, sponsored by the Southeastern Shoe Travelers Association (SESTA). It is held twice annually, in February and August, featuring spring and fall styles respectively, at the Cobb Galleria Convention Centre and Renaissance Waverly Hotel.
The trade show has grown steadily in size and stature over the years. Today, more than 1800 lines of footwear, as well as accessories and handbags, are represented, from salon to branded business, including women’s, men’s, athletic and children’s.
Over the years the show has built a reputation for being the industry’s most productive event, a “working show” where buyers meet with sellers and place their orders for the coming season. The show is also noted for its ease and convenience - easy to get to and convenient to work with everything under one roof.
The Southeastern Shoe Travelers Association (SESTA) was founded in 1942 "to promote the best interests and welfare of its members" and "encourage a spirit of cooperation among those engaged in the distribution of shoes and kindred merchandise."
SESTA's primary activity is sponsoring a bi-annual market in Atlanta. Over the years, this trade show has grown in size to become one of the world’s ten largest shoe trade fairs. In 2000, the SESTA board of directors voted to change the name of the tradeshow to the North American Shoe & Accessory Market. In 2007, the board voted to re-brand the show with the name by which it is most often referred to within the industry, The Atlanta Shoe Market.