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Jan 2017


Sacramento Convention Center, 1030 15th Street,
Suite 100 ,
Sacramento, California,
Tel: (916) 808-5291

Unified Wine & Grape Symposium 2017



The Unified Symposium is an ideal opportunity to promote your company at the wine and grape industry’s premier gathering! In today’s fast paced world, businesses expect results. Our varied sponsorship and advertising program offers just that. Banners and signs proclaim your presence. Print and online ads showcase your product. Item specific sponsorships increase your brand visibility. Sponsorship and advertising create an immediate and unforgettable experience for attendees.

Agenda +


Jan 23   
1:00 pm – 5:00 pm Registration  
Jan 24   
7:30 am – 6:30 pm Registration  
8:00 am – 5:00 pm Press Room  
8:00 am – 5:00 pm Speaker Ready Room  
11:30 am – 1:30 pm Keynote Speaker Luncheon
Eric Asimov, New York Times, New York
Separate Registration Fee Required
2:00 pm – 4:00 pm Exploring How Vineyard and Cellar Practices Impact Sauvignon blanc Style (includes tasting)
Joint Grapegrowing & Winemaking Breakout Session
2:30 pm – 4:30 pm Focus, Focus, Focus: Listen to Learn
Marketing/Public Relations Breakout Session
2:00 pm – 4:00 pm Finding Value in Sustainability
Business/Operations Breakout Session
4:30 pm – 6:30 pm Welcome Reception  
Jan 25   
7:30 am – 5:30 pm Registration  
8:00 am – 5:00 pm Press Room  
8:00 am – 5:00 pm Speaker Ready Room  
8:30 am – 11:00 am State of the Industry
General Session
9:00 am – 6:00 pm Exhibits Open  
1:00 pm – 2:15 pm Not Your Ordinary Yeast: Using Innovated Strains and Fermentation Techniques to Increase Wine Quality and Drive Wine Styles
Winemaking Breakout Session
1:30 pm - 3:30 pm Looking Forward: How Grapevine Clean Plant Strategies Can be Improved
Grapegrowing Breakout Session
1:30 pm - 3:30 pm The Global Market for Wine
Business & Operations Breakout Session
1:30 pm – 3:30 pm Making the Most of Your Message: Building a Bridge Between Winegrowing, Marketing & PR to Effectively Reach Today’s Consumer
Marketing/Public Relations Breakout Session
2:30 pm – 3:45 pm Eggs, Uprights, Puncheons and More: Making Your Best Wine in Unusual Containers
Winemaking Breakout Session
4:00 pm – 6:00 pm Regional Wine Tasting  
6:15 pm – 8:00 pm UC Davis Viticulture & Enology Alumni, Students, Faculty and Friends Reception  
Jan 26   
8:00 am – 4:00 pm Registration  
8:00 am – 4:00 pm Press Room  
8:00 am – 4:00 pm Speaker Ready Room  
9:00 am – 4:00 pm Exhibits Open  
9:00 am – 11:30 am Adapt or Go Extinct: Removing Barriers to Our Industry’s Success
General Session
9:00 am – 10:30 am

Presentada en español
(Presented in Spanish)
Tecnologías de vanguardia para la producción de uva y elaboración de vino
Sesión General en español

Leading-edge Technology in Grapegrowing and Winemaking
General Session in Spanish
10:45 am – Noon

Presentada en español
(Presented in Spanish)
La decisión inteligente de utilizar material de propagación limpio
Sesión en Español de Viticultura

The Smart Decision of Using Clean Plant Material
Grapegrowing Breakout Session in Spanish
10:45 am – Noon

Presentada en español
(Presented in Spanish)
El Arte de Encontrar el Balance Ideal de un Vino
Sesión en Español de Enología

The Art of Finding a Wine’s Ideal Balance (Sweet Spot)
Winemaking Breakout Session in Spanish
11:30 am – 1:00 pm Hosted Buffet Luncheon  
1:15 pm – 3:15 pm Cooperage Alternatives
Winemaking Tour in English
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Alternativas de Tonelería
Tour en Español de Enología
1:15 pm – 2:15 pm FSMA – Food Safety Modernization Act
Winemaking Breakout Session
1:15 pm – 3:15 pm Beyond the Tasting Room: Marketing Your Wines Today
Marketing/Public Relations Breakout Session
1:15 pm – 3:15 pm Vineyard Mechanization: Moving to the “No Touch Vineyard?“
Grapegrowing Breakout Session
1:15 pm – 3:15 pm To Grow or Not to Grow: While the Common Wisdom Is That Growth is Good, is it Really? And if it is Good for You, How to do It?
Business & Operations Breakout Session
1:15 pm – 3:15 pm Mechanization
Grapegrowing Tour in English
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Tour en Español de Viticultura
2:30 pm – 3:30 pm Beyond the Bottle:  Packaging Innovations for Winemakers
Winemaking Breakout Session

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