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EVENT DATES
Jan 2018
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EXHIBITION HALL DATES
Jan 2018
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Venue

Sacramento Convention Center 1030 15th Street Suite 100 Sacramento , California 95814
Tel: (916) 808-5291
Website
Google Map

Unified Wine & Grape Symposium 2018

14,000 0

Overview

Event Overview:

The Unified Wine & Grape Symposium hosts more than 700 10 ft. x 10 ft. booths and 28 large vineyard and winery machinery areas. The exposition encompasses a wide range of products related to the wine and grape industry and includes international representation in both sessions and exhibits.

Exhibitor Information:

Meet with Other Industry Professionals: This is your opportunity to meet with thousands of wine industry professionals such as vineyard managers, vineyard owners, winemakers, winery managers, marketing executives, retail tasting room personnel, and more! Your sales representatives will have quality time to present and discuss your products or services without distractions. Expositions are the primary source for gathering product information.* Take advantage of this opportunity to make the right contacts with a highly targeted group!

Benefits

  • Draw a top-level, buying-power audience — an estimated 75% of all attendees are the purchasing decision-makers!
  • Reach prospects for less than 58% of the cost of a direct sales call.*
  • An easy-to-use lead retrieval system which provides you with the ability to scan in your booth visitor’s badge information.
  • Reach unknown prospects not contacted by a salesperson.*
  • Reduce closing costs by 62% versus sales calls.*
  • Have the client see the product or meet a representative on his or her own initiative – more successful than cold calls!
  • Online listing of your company information and products with a link to your Web site.

Unique Opportunities Abound

  • Dedicated exhibit time without overlapping education sessions or meetings. Just you and thousands of wine and grape industry professionals.
  • Designated locations for the hosted buffet luncheon and wine tasting on both exhibit floors.
  • Supplier Poster Presentations — open to any exhibitor who wishes to make a formal presentation or product demonstration to potential clients in the wine industry.
  • Wine tasting throughout the exhibit areas — an opportunity for all attendees including those with Exhibit Hall Vouchers to sample wines from various regions and sample delicious hors d’oeuvres.
  • Hosted Buffet Luncheon — open to all registered attendees including those with an Exhibit Hall Vouchers. Thousands of attendees visit the exhibits on both floors during this event.
  • Exhibits Vouchers — distribute them to current or potential clients!
  • Sponsorship and Advertising — you can choose from expanded categories.

About ASEV:

The American Society for Enology and Viticulture (the sciences of winemaking and grape growing) is a 501 (c)(6), tax exempt professional society dedicated to the interests of enologists, viticulturists, and others in the fields of wine and grape research and production throughout the world. Our membership includes professionals from wineries, vineyards, academic institutions and organizations.

About CAWG:

The California Association of Winegrape Growers (CAWG) is the only statewide organization specifically focused on advocacy for all California winegrape growers. As the voice for the California winegrape industry, CAWG helps to ensure the implementation of sound public policies through its vigilance and action on state and federal legislation, its advancement of sustainable farming practices, and promotion of education and research to enhance the California winegrape industry.

Agenda

Jan 22   
1:00 pm – 5:00 pm Registration SCC – 3rd Floor
Jan 23   
7:30 am – 6:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
11:30 am – 1:30 pm Keynote Speaker Luncheon
Gina Gallo, E & J Gallo, California
Separate Registration Fee Required
Sheraton – Grand Ballroom
2:00 pm – 3:00 pm How to Survive the Wine Sales and Marketing Pressure Cooker
Marketing/Public Relations Breakout Session
Location TBD
2:00 pm – 4:00 pm Cabernet Sauvignon at All Price Points (includes tasting)
Joint Grapegrowing & Winemaking Breakout Session
Location TBD
2:00 pm – 4:00 pm The Changing Regulatory Landscape
Business/Operations Breakout Session
Location TBD
3:15 pm – 4:15 pm How to Be Smart and Effective with Influencer Marketing
Marketing/Public Relations Breakout Session
Location TBD
4:30 pm – 6:30 pm Welcome Reception Sheraton – Grand Nave Ballroom
Jan 24   
7:30 am – 5:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
8:30 am – 11:00 am State of the Industry
General Session
Hyatt Regency Ballroom
9:00 am – 6:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
1:00 pm – 2:15 pm Red, White and Sparkling: Optimizing Wine Aromas from Harvest to Bottle
Winemaking Breakout Session
Location TBD
1:00 pm – 3:45 pm What is Driving Change in the Vineyard?
Grapegrowing Breakout Session
Location TBD
1:15 pm – 3:15 pm From Traditional Wine Media to Lifestyle Driven Outlets instead of From Mainstream Media to Lifestyle Influencers 
Marketing/Public Relations Breakout Session
Location TBD
1:30 pm – 3:30 pm Identity Flexibility – A Look at Changing AVAs
Business & Operations Breakout Session
Location TBD
2:30 pm – 3:45 pm Red Wine: Color and Tannin Development and Management
Winemaking Breakout Session
Location TBD
4:00 pm – 6:00 pm Regional Wine Tasting SCC – 1st, 2nd & 3rd Floors
Jan 25   
8:00 am – 4:00 pm Registration SCC – 3rd Floor
8:00 am – 4:00 pm Press Room SCC – Room 305
8:00 am – 4:00 pm Speaker Ready Room SCC – Room 303
9:00 am – 4:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
9:00 am – 11:30 am Striving for Premium Pricing in a Commodity World
General Session
Location TBD
9:00 am – 10:30 am

Presentada en español
(Presented in Spanish)
Diversidad y Tendencias en Cabernet Sauvignon
Sesión general en español

Diversity and Trends in Cabernet Sauvignon
General Session in Spanish
Location TBD
10:45 am – Noon

Presentada en español
(Presented in Spanish)
Potencial Aromático en Variedades Blancas
Sesión en español de viticultura

Aromatic Potential in White Varieties
Grapegrowing Breakout Session in Spanish
Location TBD
10:45 am – Noon

Presentada en español
(Presented in Spanish)
Prácticas vitivinícolas para optimizar la composición fenólica
Sesión en Español de Enología

Vineyard Practices to Optimize Phenolic Composition
Winemaking Breakout Session in Spanish
Location TBD
11:30 am – 1:00 pm Hosted Buffet Luncheon  
1:15 pm – 2:15 pm FSMA a Year Later: Implementation and Compliance on the Ground
Winemaking Breakout Session
Location TBD
1:15 pm – 3:15 pm Be Ready, Disaster Preparedness and Recovery
Business & Operations Breakout Session
Location TBD
1:15 pm – 3:15 pm Winemaking Tour in English Location TBD
1:15 pm – 3:15 pm Water Technology
Grapegrowing Tour in English
Location TBD
1:30 pm – 3:30 pm Direct to Consumer: The Big Picture
Marketing/Public Relations Breakout Session
Location TBD
1:30 pm – 3:30 pm A Closer Look at Mechanization & the H-2A Program
Grapegrowing Breakout Session
Location TBD
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Tour en español de enología Lugar a ser determinado
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Tecnología del Agua 
Tour en español de viticultura
Lugar a ser determinado
2:30 pm – 3:30 pm Wildfires and Wine: Loss Prevention, Mitigation and Management
Winemaking Breakout Session
Location TBD

Keynote Speakers

Gina Gallo

E & J Gallo

Gina Gallo will open the 2018 Unified Wine & Grape Symposium as the Keynote Speaker during the luncheon on Tuesday, January 23.


This Tuesday luncheon is priced separately and includes plated lunch and wine.

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