Exhibit Information:

West Coast Produce Expo

Business should be a pleasure… so pack up your briefcase, your sunscreen, your golf clubs, and come to the newest, most invigorating event on the west coast. On May 19-21, 2017 The Packer will connect the world of produce with the West Coast buying community of retailers, foodservice professionals, and distributors. In this regional event serving the entire west coast, participants will have the opportunity to interact and unwind with the most influential produce industry experts in a professional, yet casual and fun environment.

The two day event will include regionally targeted educational sessions, exceptional entertainment, energetic networking receptions, a full expo featuring over 100 leading produce suppliers, and a world class golf event to kick off the conference. All of this in the spectacular setting of the JW Marriott Desert Springs Resort & Spa in Palm Desert, CA.

Attendee Information:

Why Attend?
The produce industry has demonstrated a significant interest in engaging buyers and sellers at regional events. These events have become popular because of the limited investment of time and money required for participation, the depth of conversation created in a more intimate atmosphere, and the regional focus.

Who Should Attend?
West Coast Produce is designed for retail executives, produce executives and managers, foodservice managers, produce distributors and wholesalers, specialty food retailers, and buyers of produce from any industry.

Exhibitor Information:

Who Should Exhibit?
Companies participating in West Coast Produce will include growers, suppliers, wholesalers, and distributors of fruits, vegetables, nuts, and floral. Also included will be packaging and labeling supplies and equipment, produce handling and storage equipment, displays and shelving, shipping and logistics organizations.

Why Exhibit

The produce industry has demonstrated a significant interest in engaging buyers and sellers at regional events. These events have become popular because of the limited investment of time and money required for participation, the depth of conversation created in a more intimate atmosphere, and the regional focus.

The West Coast has always produced the nations’ greatest concentration of fresh produce, while also boasting 47 of the nation’s largest retail headquarters.  With a total of nearly 400 Retail Chains, 2,200 retail single units, 500 wholesalers, and 1,000 Foodservice Distributors, the west coast is the ideal setting to connect and create lasting and valuable business relationships.

The West Coast Produce Expo will be a much different experience than other traditional shows.  The setting will be casual, yet professional and designed to create an appeal that incorporates the needs of high level business meeting - but surrounded by fun, relaxing, and social activity.  The destination appeal combined with an outstanding program and expo will easily make this event one of the premier meetings for anyone in the produce industry.

As an exhibitor, you can be assured that the marketing engine behind generating attendance and excitement will be creative and frequent.  Using all of the channels at The Packer’s disposal, the marketing will saturate the marketplace.  You will see regular ads promoting attendance in every weekly issue of The Packer, monthly in Produce Retailer Magazine, daily in all of the Packer e-newsletters and websites, and regular eblasts and editorial features promoting the unique aspects of the West Coast Produce Expo.  If you elect to support your exhibit with a sponsorship, you will also benefit from our unique ability to expose your company’s brand in all of the event marketing.

About The Packer:

There's no argument that The Packer is the fresh fruit and vegetable industry's leading source for news, information and analysis. The Packer has been reporting every week on the produce industry since 1893. ThePacker.com serves fresh fruit and vegetable growers, packers, and shippers; produce retailers; foodservice distributors; fresh-cut processors; wholesale produce distributors, and allied product and service providers.

About Produce Retailer:

For executives and senior managers engaged in the retailing of fresh produce and related products, Produce Retailer provides critical information that increases understanding of consumer use and purchasing habits, ultimately improving sales.