How to Turn Great Ideas Into Great Value
Intellectual property is a valuable asset that is often overlooked by companies and organizations, but could be a steady income stream that brings in money for years to come. Inventor and innovator Julie Austin shows you how to turn your employees into problem solvers, and how to profit from the great ideas they come up with. She gives examples of hospitals, credit unions, corporations, and non-profits who have tapped into their collective intellectual resources to generate a constant flow of income.
All innovation starts with great ideas. Some of the most important innovations in history were discovered by accident, such as penicillin. But there is a deliberate way to discover innovative ideas, whether it’s a new drug, a new product, new delivery systems, or new ways of doing business.
These are simple ideas and ways of thinking that will turn your whole staff into problem solvers. It doesn’t take any extra time away from their jobs, but instead is a problem solving mindset that will greatly improve your bottom line and employee morale. Your payroll is your biggest expense. Why not utilize the collective brain power you’re already paying for, and let your employees have some fun at the same time.
Your attendees will learn:
* How a janitor at Frito Lay accidentally invented one of their most popular products
* How 3 employees at the Rocket Chemical Company invented WD-40 and turned it into a multi-billion dollar business
* The story of how 3M kept all of their employees during the Great Depression, when most companies were laying people off, thanks to the invention of Scotch Tape
* How to build an innovation culture into your company
* Where to look outside of your industry for new ideas your competition will never think of
Julie Austin has trained scientists, engineers, and executives from around the world. As an inventor, patent owner, and international manufacturer, she knows how to instill the innovation mindset that will have your employees generating new ideas quickly.
Attendees will be excited about innovation, and will come back with hands-on knowledge they can use to solve problems, create new products & services, and learn new ways of doing business that will boost your company’s bottom line.
Innovating Within Your Competitive Advantage
All industries face it at some point…disruption. You may think your industry or your company is safe, but when you don’t look into the future and see what’s coming, and when you don’t constantly innovate, you risk the chance of being blind-sided by your competition, the economy, technology, the weather, government regulations, or customer tastes.
Innovation has become a vague buzz word these days. But if you start by innovating within what you do best, or your competitive advantage, you’ll be ready to change when you’re hit with disruption.
Inventor and innovator Julie Austin’s speech is a lesson about companies throughout history that were on the brink of going under because of some kind of disruption, but instead started innovating within their competitive advantage, and not only pulled away from the brink, but succeeded by being able to change course, and ways your organization can head off disruption in the future.
Your attendees will learn:
The Art of Customer Experience
From the economic boom times of the Renaissance to the depths of the Great Depression, savvy businesses have been outwitting the competition by mastering the art of customer experience. Author, futurist, innovator, and historian Julie Austin, traces the roots of customer experience to prove that everything that’s old is new again, and combines those techniques with modern technology to help today’s businesses innovate in any economy.
What your audience will learn:
Julie Austin is an award-winning author, inventor, futurist, innovation speaker, and member of the World Future Society. She’s an internationally known thought leader on the topic of innovation, and CEO of the consulting firm Creative Innovation Group. She’s been an innovation keynote speaker for corporations such as Procter & Gamble, Novartis Pharmaceuticals, Northrop Grumman, and Cognizant Technology Solutions. She’s also been featured in the books “Patently Female” and “Girls Think of Everything”.
Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world.
“Julie’s creativity workshop was a huge success. Participants learned exact techniques on how to come up with their own inventions and how to use innovation in their daily lives to solve problems. Oh, yeah and it was fun!”
“Julie Austin’s speech, ‘Reinvent Your Marketing’ was well received by our Daekyo franchise owners at our recent conference. As an inventor and business owner with distributors around the world, Julie’s topic of using innovation and creativity to add value to your business was inspiring. Franchisees left with unique, hands-on tools to improve their own marketing, and ways to generate more ideas of their own.”
Julie spoke at the Working World Job Fair and I cannot recommend her highly enough. Her seminar to an audience of job-seekers was both informative and inspiring. We loved her sassy slideshow, which was both entertaining and instructive. Truly, it was a delight to work with Julie and I would highly recommend her as a speaker for any event.
It was a pleasure having Julie speak at our ASD International Retail Conference in Las Vegas. The retail and wholesale small business owners appreciated her topic “Using Innovation for Competitive Advantage”. The interactive creativity exercises helped get the audience involved, and demonstrated that creativity in business is definitely the way to beat the competition at their own game. I would highly recommend her speaking services.
“Julie’s presentation about Storytelling at our recent conference gave attendees a unique perspective on how to change a typical press release into something more captivating. Some comments we received from the session included: “Great speaker” “This presentation was unique, fun and full of good information” and “It is rare in our profession to get to spend time talking about creativity and storytelling – wonderful.”
Your visit to our charter school was exceptional. The panel was a bright light for our kids. They were inspired by the group, more than they will even say. Some times with kids it is just the smallest tiniest detail that sparks a change, a life time – And you may not even know it on that day, but later when they mention an influence while collaborating on a project or dreaming or planning their future.
We need more visits like yours, to spark the idea you were spreading. Anything worth doing is a challenge, but a challenge is what makes waking up in the morning worthwhile.
You inspired our staff, as well. Teachers have cited your panel when dreaming of curriculum, project ideas for service in the community – starting something new.
“Julie’s speech on creativity and innovation was right on target for our scientists, who constantly need to generate new ideas in the lab. The creativity exercises for left and right brain thinking showed how important it is to get ideas from all sources and be able to connect those ideas to come up with a new and unique innovation. It was fun, entertaining and educational.”
“Julie was very professional and pleasant to work with. She spent time researching our industry on her own so she could customize her content. She’s truly a creative individual.”