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Event Overview:
The Must-Attend B2B Marketing & Sales Event
Moving Messaging From Commodity To Competitive Advantage Across The Customer Lifecycle
Focus is the phrase of the day for B2B organizations. Whether they’re embracing an account-based-marketing approach, diving deeper into buyer personas, or simply shifting their focus from top of funnel activity to MQL stage prospects, today’s marketing and sales teams are zeroing in on the unique, high-impact strategies they need.
With four targeted tracks addressing all key areas of the revenue funnel, the B2B Content2Conversion Conference (now a part of B2B Marketing Exchange), provides the perfect forum to bring together cross-functional teams and enable customized learning paths for content strategy, marketing ops , demand gen, and product marketing professionals.
Attendee Information:
What You’ll Gain From #B2BMX
B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.
The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.
Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:
Test drive the latest tools and apps to create interactive content
Plan your content calendar
Optimize your database to reach more prospects within your target audience
Measure the effectiveness of your campaigns
Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates
Source : Event Website
Attendees
Exhibitors
Register
| Event Name | City | State | Atendance | Exhibitors | Date |
|---|---|---|---|---|---|
| 2024 B2B Marketing Exchange (B2BMX) / B2B Content2Conversion Conference (B2B C2C) | Scottsdale | Arizona |  estimated |
verified |
Feb 26, 2024 |
| 2023 B2B Marketing Exchange (B2BMX) / B2B Content2Conversion Conference (B2B C2C) | Scottsdale | Arizona | estimated |
verified |
Feb 27, 2023 |
| 2022 B2B Marketing Exchange (B2BMX) / B2B Content2Conversion Conference (B2B C2C) | Scottsdale | Arizona | - | verified |
Feb 28, 2022 |
| 2021 B2B Marketing Exchange (B2BMX) / B2B Content2Conversion Conference (B2B C2C) | Scottsdale | Arizona | verified |
verified |
Jun 07, 2021 |
| 2020 B2B Marketing Exchange (B2BMX) / B2B Content2Conversion Conference (B2B C2C) | Scottsdale | Arizona | estimated |
verified |
Feb 24, 2020 |
| 2019 B2B Marketing Exchange (B2BMX) / B2B Content2Conversion Conference (B2B C2C) | Scottsdale | Arizona | verified |
verified |
Feb 25, 2019 |
| 2018 B2B Marketing Exchange (B2BMX) / B2B Content2Conversion Conference (B2B C2C) | Scottsdale | Arizona | verified |
- | Feb 19, 2018 |
| Event Name | City | State | Atendance | Exhibitors | Date |
|---|---|---|---|---|---|
| ASI Show Orlando 2024 - Advertising Specialty Institute | Orlando | Florida | - | - | Jan 04, 2024 |
| Lansing January Market 2024 - Midwestern Representatives Association | Lansing | Michigan | - | - | Jan 08, 2024 |
| MRA Novi January Market 2024 - Midwestern Representatives Association | Lansing | Michigan | - | - | Jan 08, 2024 |
| National Imprint Canada Show 2024 | Toronto | Ontario | - | verified |
Jan 12, 2024 |
| Affiliate Summit West - 2024 | Las Vegas | Nevada | estimated |
verified |
Jan 15, 2024 |
