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Dec 2018


Orange County Convention Center 9800 International Dr Orlando , Florida 32819
Tel: (407) 685-9800
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2018 Marine Dealer Conference & Expo (MDCE)






Event Overview:

The most forward-thinking, successful marine dealerships use the annual Marine Dealer Conference & Expo to drive innovation and success in their businesses. See for yourself why more and more dealers attend the MDCE each year.

The MDCE is created for marine dealers BY marine dealers. The industry professionals who attend include:

  • Dealership Principals
  • General Managers
  • Sales Managers
  • Service Managers
  • Parts Managers
  • F&I Managers
  • Marketing Managers
  • Sales Professionals
  • Service Writers
  • Service Associates
  • Parts Associates
  • Marketing Staff

The MDCE Expo Hall. It’s where more than 1,000 industry leaders like you make opportunities come to life. It’s where you start connections, share insights and find solutions that will impact your business for years to come. Join forces with manufacturers, suppliers and service providers who want simply to help you become more successful. The MDCE Expo Hall is the only place this connectivity happens.

Exhibitor Information:

The Marine Dealer Conference & Expo is the largest independent marine dealer event in North America, and it is developed BY marine dealers FOR marine dealers. In 2017, a record number of dealers attended the MDCE, with 40 percent of them being first-time attendees.

Sponsors and exhibitors interact with these industry-leading dealers through several networking events, luncheons, and dedicated expo hall hours. Educational session rooms are constructed on the MDCE Expo Hall floor, so when dealers are finished with their educational sessions, they have the opportunity to immediately engage with exhibitors. This proven scheduling formula has been fine-tuned over the last seven years and has been optimized for both dealers and exhibitors.

Exhibitors can choose from many levels of exposure at the MDCE. Sponsorships give manufacturers, suppliers and service providers multiple points of exposure, and booth sizes range in size from 10x10 to customized bulk space large enough for numerous boats. 

About MRAA:

At the Marine Retailers Association of the Americas, we believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. The Marine Retailers Association of the Americas works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice.

Keynote Speakers

David Horsager

If you want to keep your existing customers and attract new ones in today’s market, it’s critical that you become an expert at building trust. With the changes technology has brought about in how consumers prepare for potential purchases, you’re getting fewer opportunities to develop and strengthen those relationships. In addition, research suggests that prospective first-time boat buyers often struggle to build trust with dealership personnel, which erodes their confidence in purchasing. That means dealers who excel at earning trust have a huge advantage. Not only are they able to win and keep more business, but the data also suggests customers will pay more for products and services offered by businesses they trust, driving higher profitability.

During this powerful keynote, leading trust expert and researcher David Horsager will share his firsthand experience working with high performing teams, revealing how top sales and service professionals build trust in every interaction with prospects and customers. 

You’ll leave with:

  • Actionable 8-Pillar Framework to build trust and grow your business,
  • The How? How? How? Strategy™ to increase sales and outperform the competition,
  • Strategies to attract new business faster,
  • The No. 1 most magnetic trait of a salesperson,
  • And a complimentary 10-week follow-up program for all attendees, including a self-assessment.


David Horsager is an expert on trust and how it’s built into everything from individual relationships to organizations. David has worked with clients ranging from Fortune 100 companies like Verizon and FedEx to the New York Yankees and U.S. Congress. He helps leaders and organizations become most trusted in their industry through research, speaking, consulting and human capital development. David invented the Enterprise Trust Index™ and leads the charge in one of the nation’s foremost trust studies.

Troy Hazard

In the world we live in today, the influence of politics, economic forces, technological developments and workforce trends seem to point to one sure thing: Change, change and more change. To care for your family, your  team, your business and your customers amid this change, you must be ready and able to adapt to what's coming. 

​That's why we've invited Troy Hazard, experienced entrepreneur and author of the Amazon best-seller, "Future-Proofing Your Business," to provide the Closing Keynote at the 2018 MDCE. With years of experience as a boater, business owner and consultant to some of the world's biggest brands, our expert presenter has learned crucial lessons on predicting potential business issues before you experience them. 

After this keynote, you'll feel empowered to:

  • Turn obstacles into opportunities
  • Break down business barriers created by bad belief systems
  • Develop powerful leadership skills through stronger personal awareness
  • Know if you're driving your business into the future or into the ground
  • Discover how to change your consciousness, not just an action
  • Understand your future through a greater understand of yourself

After months of working 18 hour days 7 days a week at a radio station in Brisbane Australia, Troy Hazard woke up one morning and decided that if he was going to put this much effort into something, then it may as well be something he owned.

​Since then, there are few situations in the business world that Troy Hazard has not experienced and survived. As a serial entrepreneur, Troy has founded and nurtured twelve businesses including a recording studio, advertising agency, pizza restaurant, real estate brokerage, property development company, pool and spa service company, franchise consulting business, technology business, and a television production facility.

Troy’s business talents earned him international respect, so much so that he was elected by the world’s foremost business leaders to serve in the role of Global President of the Entrepreneurs' Organization.  Author of the book Future-Proofing Your Business and former host of his own TV talk shows called ‘Don’t Come Monday’ and ‘Gettin’ Down 2 Business,’ Troy provides real-life strategies to prepare your  business for tomorrow, today. business for tomorrow, today.




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