Event Overview:

The NAMM Show is an action-packed global industry event where you can expand your share of the market in the coming year with face-to-face meetings, product demos, idea-filled sessions and networking opportunities. As a trade-only event, The NAMM Show is attended by companies that meet the association's membership criteria (generally those that manufacture, distribute and/or retail musical instruments/products), as well as trade and consumer-focused media outlets.

Attendee Information:

As an attendee, you can...

• Explore products from more than 2,000 exhibitors, showcasing over 7,000 brands.
• LEARN from industry experts at hundreds of educational sessions.
• Connect with other industry professionals at more than 150 networking events.
• Spot industry trends, best practices and content creation opportunities.

Exhibitor Information:

Uniting the world’s music, sound, and event technology communities.

The NAMM Show is the global crossroads of the music, sound and event technology products industries with more than 100,000 attendees from 139 countries and regions commanding $10+ billion in buying power.

NAMM attracts a diverse audience from across the globe, uniting for the annual pilgrimage to California. At The NAMM Show, unique communities gather creating unrivaled business opportunities for your brand.

The NAMM Show audience includes exhibitors, media, retail buyers, distributors, music educators, artists, celebrities and guests. The show also attracts powerful buyers and influencers from studio, house of worship, live sound, touring, and entertainment technology, venues like amusement parks and casinos, and educational facilities.

With one targeted investment, exhibitors can...

• Influence decision makers commanding billions in buying power
• Benefit from direct feedback from target customers
• Expand distribution to global buyers
• Introduce products and innovations to a global base of re-sellers, distributors, end-users and influencers
• Connect with an international media base
• Excite millions through extensive social media reach
• Generate content to power your own marketing messages
• Train and educate your entire team on product and brand messages, and see them in action

About NAMM:

NAMM, the National Association of Music Merchants (NAMM), established in 1901, is the not-for-profit association that strengthens the $17 billion global music, sound and event technology products industry. Our association and our trade shows serve as the crossroads for professionals wanting to seek out the newest innovations in music, recording technology, sound, stage and lighting products. Membership also includes access to the latest industry news and education, opportunities for music advocacy and cost-saving programs that will help your business thrive. All of these activities and programs are designed to promote music making for people of all ages and to help create a more musical world.