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Apr 2018


Argonaut Hotel 495 Jefferson Street San Francisco , California 94109
Tel: (415) 563-0800
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7th Digital Marketing For Medical Devices West






$1,795 - $2,795


Event Overview:

Digital Marketing for Medical Devices West is designed to provide device marketers with the tools they need to improve brand recognition, increase sales and ensure their products are front-of-mind for their customers, whether they are surgeons, patients and/or hospital administrators. As part of the longest-running and best-attended event series specifically for device marketers, the 6th Digital Marketing for Medical Devices West conference is a must-attend event for anyone looking to learn from industry leaders and network with peers.

Attendee Information:

Who Should Attend

This conference is designed for medical device professionals whose responsibilities include:


Digital Marketing/eMarketing

Multichannel Marketing/Integrated Marketing

Brand/Product Marketing

Upstream or Downstream Marketing

Account-Based Marketing



Market Research

Web Management

Advertising and Promotions

Social Media


This program is also of interest to:

Component Suppliers

Marketing Service Providers

Interactive Marketing Providers

Advertising Agencies


Technology Experts

Attendees - Event Information and Registration


Apr 23   

8:30AM – 9:00AM

Registration and Morning Coffee

9:00AM – 9:30AM

Opening Remarks

Steve Goldsmith, Vice President of Marketing, SANOVAS, INC.

9:30AM – 10:30AM

Optimize Marketing and Sales in Preparation of a Global Launch

Donna Collins, Vice President of Global Marketing and Business Development, ELIXIR MEDICAL

10:30AM – 11:00AM

Networking Break

11:00AM – 12:00PM

Educate Field Forces on Product Reimbursement so They Can Make the Business Case

Leslie Stephens, Director of Market Access, ABBOTT

12:00PM – 1:00PM

Blend Consumer and Physician Outreach for Consistent Messaging

Michael Krachon, Vice President of Sales and Marketing, ISORAY

1:00PM – 2:00PM

Networking Luncheon

2:00PM – 3:00PM

Implement a Sales and Marketing Platform That Actually Works

Peter Alexander, Ph.D., Director, Digital Marketing, IRHYTHM TECHNOLOGIES, INC.

3:00PM – 3:30PM

Networking Break

3:30PM – 4:30PM

Streamline Marketing and Sales to Ensure Productive Customer Outreach

4:30PM – 5:00PM

Tying It Together: Review Key Takeaways From the Marketing and Sales Collaboration Day

5:00PM –

Close of the Marketing and Sales Collaboration Day

Apr 24   

8:00AM – 8:30AM

Registration and Morning Coffee

8:30AM – 9:00AM

Opening Remarks

Debbie Donovan, Senior Director, Corporate Marketing, ENDOGASTRIC SOLUTIONS

9:00AM – 9:45AM

CASE STUDY: Utilize Digital Transformation to Support Strategic Brand Objectives

Patrick Bernardi, Chief Marketing Officer and Senior Vice President, HU-FRIEDY

9:45AM – 10:30AM

Examine the Complexities of Marketing a Product That Is First in a Category

Kristie Burns, Chief Marketing Officer and Business Development, CALA HEALTH

10:30AM – 11:00AM

Networking Break

11:00AM – 11:45AM

CASE STUDY: Zero to 100 — Digital Marketing and DTPC Campaign Launch in Six Months

Merrill Collier, Global Marketing Manager, CLARET MEDICAL

11:30AM – 12:00PM

Market to Financially Minded Executives Instead of Clinically Focused Practitioners

Kevin Tausend, Head of Marketing, BIOTRACE MEDICAL

12:00PM – 12:30PM

CASE STUDY: Use Humor to Build Your Brand

Elaine McGhee, Marketing Manager, Customer Solutions, RESMED

12:30PM – 1:30PM

Networking Luncheon

1:30PM – 2:15PM

Shake up the Traditional Marketing Model to Provide an Omnichannel and Personalized Buying Experience

Sam Talya, Global eCommerce Lead for Health Systems, PHILIPS

2:15PM – 3:00PM

CASE STUDY: Improve Customer Communication and Drive Value

Mike Moeller, Head of Marketing — DSS Americas Region, MEDTRONIC DIABETES

3:00PM – 3:30PM

Examine Robotics Innovation Through the Lens of a Marketer

Nathalie Tremblay, Senior Director of Marketing, KINOVA

3:30PM – 4:00PM

Networking Break

4:00PM – 4:30PM

Explore the Past, Present and Future of Digital Marketing

Patricia Correa, Director of Developer Marketing, GOOGLE PLAY
Interviewed by:
Reena Mishra, Director, Product Marketing, SI-BONE INC.

4:30PM – 5:15PM

Tying It Together: Main Conference Day One

Debbie Donovan, Senior Director, Corporate Marketing, ENDOGASTRIC SOLUTIONS

5:15PM – 6:15PM

Networking Reception

6:15PM –

End of Main Conference Day One

Apr 25   

8:00AM – 8:30AM

Registration and Morning Coffee

8:30AM – 9:00AM

Opening Remarks and Recap of Day One

9:00AM – 9:45AM

CASE STUDY: Prime the Market for a New Product on a Global Scale

Tomi Barton, Senior Vice President, Marketing, Deputy to the CEO, GAME READY

9:45AM – 10:30AM

Leverage Facebook Advertising Tactics for Growth

Omar M. Khateeb, Neuromarketing Strategist

10:30AM – 11:00AM

Networking Break

11:00AM – 11:30AM

CASE STUDY: Jump Into Facebook for DTP Outreach

Vasey Hargraeves, Director of Marketing, INTERSECT ENT
Jeff Quon, Manager, Digital and Consumer Marketing, INTERSECT ENT

11:30AM – 12:00PM

Build a Global Marketing Engine for More Effective Outreach

12:00PM – 12:30PM

CASE STUDY: Educate the Market Segment When Launching a Product That’s New to Your Target Audience

Christina Kirby, Marketing Director, OPTOVUE INC.

12:30PM – 1:30PM

Networking Luncheon

1:30PM – 2:15PM

CASE STUDY: Best Practices for Entering the Direct to Patient Marketing Realm

Breanna Hunt, Senior Marketing Manager, NEVRO

2:15PM – 2:45PM

CASE STUDY: Engage the Healthcare Professional and Consumer by Reframing “Before and After” Into a Digital Experience

Taylor Pearson, Brand Manager — Dysport & Sculptra, Aesthetic Business Unit, NESTLÉ SKIN HEALTH

2:45PM – 3:00PM

Networking Break

3:00PM – 3:30PM

Explore Best Practices to Add New Marketing Channels to Traditional Outreach to Clinicians

Kumar Bala, Marketing Manager, MEDICAL DEVICE COMPANY

3:30PM – 4:00PM

Tying It Together: Main Conference Day Two

4:00PM –

Close of the 7th Digital Marketing for Medical Devices West Conference


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