American Film Market 2020

  • Loews Santa Monica Beach Hotel, Santa Monica, California
  • Nov 4 - 11, 2020

Key Metrics


Why Attend

Event Overview:

The American Film Market is the world’s largest motion picture business event. Over 7,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, conferences, networking and parties. Participants come from more than 80 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press and all those who provide services to the motion picture industry.

Unlike a film festival, the AFM is a marketplace – with over 200,000 square feet of exhibition space — where production and distribution deals are closed. In just eight days, more than US$1 billion in deals will be sealed — on both completed films and those in every stage of development and production.

With 7,000 attendees, 500 screenings, 300 exhibiting distributors, and the industry’s largest Conference series, AFM is the pivotal destination for independent filmmakers and business people from all over the world.

AFM Campus Map:

Attendee Information:

Film Buyers:

AFM defines a Buyer as a company which has contracted with one or more members of IFTA to distribute or sub-distribute three motion pictures or television programs during the last three years.

Who Should Register as an Industry Attendee?

Acquisition Executives, Advertising & PR Agencies, Agents, Artist Managers, Attorneys, Bankers, Development Executives, Directors, Festival Directors, Film Commissioners, Filmmakers, Financiers, Post Production Facilities, Producers, Studio Facilities, Trade Associations, Writers and all who provide products and services to the motion picture industry.

Exhibitor Information:

The American Film Market provides the tools and opportunities for producers, distributors and sales agents to present their films and projects to 1,600+ Buyers from 80 countries - all gathered in one location and ready to do business.

Any production, distribution or sales company may exhibit at the AFM.

10 Reasons To Exhibit at AFM

  • Reach more than 1,600 Buyers from 70+ countries with billions of dollars in buyer power.
  • See Buyers you won't see at other markets. More than 20% of buying companies at the AFM don’t go to Cannes!
  • AFM Buyers are motivated and serious about buying film. They’ve invested time and money to travel to Santa Monica.
  • Markets deliver the best return on your marketing investment. Where else can you meet all the Buyers under one roof?
  • Build your sales pipeline and cultivate new relationships. Do you really know EVERY Buyer?
  • Films don't sell themselves. The best deals result from face-to-face contact.
  • Unlike a festival, you have the opportunity for multiple offers because every Buyer will be there.
  • The AFM is six months after Cannes, the longest gap between film markets. Buyers will be ready to buy.
  • Maintain and build your company's profile. Your absence would be noticed by Buyers and the trade press.
  • More centralized than Cannes, better weather than Berlin, the easiest market for Buyers and Sellers to do business.

About the IFTA:

The American Film Market is produced by the Independent Film & Television Alliance,

The Independent Film & Television Alliance (IFTA®) is the global trade association of the independent motion picture and television industry and the voice and advocate for the Independents worldwide.

Source : Event Website


Exhibitor Brochures & Prospectus

Future and Past Event Dates

Event Name City State Atendance Exhibitors Date
American Film Market 2025 - - Nov 05, 2025
American Film Market 2024 - - Nov 06, 2024
American Film Market 2023 Estimated
Nov 01, 2023
American Film Market 2022 Estimated
Nov 02, 2022
American Film Market 2021 Estimated
Nov 03, 2021
American Film Market 2020 Santa Monica California verified
Nov 04, 2020
American Film Market 2019 Santa Monica California Estimated
Nov 06, 2019
American Film Market 2018 Santa Monica California verified
Oct 31, 2018
American Film Market 2017 California verified
Nov 01, 2017
American Film Market 2016 Santa Monica California - - Nov 02, 2016
American Film Market 2015 Santa Monica California - - Nov 04, 2015
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