An Event Steeped in Tradition
Each spring, the Florida Strawberry Festival® rolls out the red carpet to welcome visitors from throughout the Sunshine State and the world. Guests come from near and far to enjoy exhibits of agriculture, commerce, industry, livestock, fine arts, horticulture, and crafts. The fabric of American life is woven into the Festival through social events, contests, youth developmental programs, top-name entertainment, and parades with glorious floats and high-stepping marching bands.
The Florida Strawberry Festival represents a piece of Americana, a time in American history when fairs and festivals brought communities together through celebrations of their harvests. It has continued to grow in popularity year after year through the preservation of this heritage. Central to its focus, the Festival continues to preserve and enhance the agricultural and historical legacy of the Florida strawberry.
Further, steeped in tradition, the Florida Strawberry Festival is alive with volunteer spirit, uniting people from all parts of Plant City, Florida and the surrounding area. The event began back in 1930 when members of the newly organized Plant City Lions Club conceived the idea of an event to celebrate the bountiful harvest of strawberries. In 1948, the American Legion Post #26 helped get the Florida Strawberry Festival reactivated following a six-year hiatus during and immediately following World War II. The Lions Club and other civic organizations have participated in the Festival ever since.
Attendance - over 500,000 people in just 11 days
Ranked as the top attended annual event throughout West Central Florida
Plant & livestock competitions
Free entertainment showcased throughout the Festival grounds daily
One of the largest midways in the Southeast
Featured sound stage with world-renowned entertainment
Themed days that appeal to all ages and demographics
Exhibitor / Sponsor Information:
For eleven days we celebrate by providing good, wholesome family fun that features great entertainment, friendly agricultural competitions, educationally enriched programming and, of course, strawberries!
Experience the Florida Strawberry Festival® It doesn’t get any sweeter than this!
Spotlight Your Product: Showcase your product to over 500,000 folks in just 11 days at the Florida Strawberry Festival®! Use the power of the Florida Strawberry Festival to capture the opportunity to meet face-to-face with consumers as you highlight your product’s benefits, and make the experience fun while reaching your target audience.
Turn-key, integrated consumer promotions
Retail tie-ins with bounce back opportunities
On-site displays, sales, product introductions, sampling, and building your database
Media inclusion with web site links
We offer various opportunities while trying to remain as flexible as possible to meet your marketing goals and objectives!