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EVENT DATES
Jan 2018
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EXHIBITION HALL DATES
Jan 2018
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Venue

Phoenix Convention Center 100 N. Third Street Phoenix , Arizona 85004
Tel: (602) 262-6225
Website
Google Map

Creativation (formerly The CHA MEGA Conference & Trade Show)

Attendees

3,000

Exhibitors

308

Overview

Event Overview:

The Craft & Hobby Association (CHA), the premier trade association for the creative arts products industries, reveals it is rebranding as the Association For Creative Industries (AFCI). With the new brand name, AFCI launches a new story, strategic roadmap and visual identity, including a new logo and website redesign, www.afci.global. The announcements were first made public to the Association’s membership at its Annual Meeting, which was held during Creativation, the Association’s annual trade event, on Sunday, January 22 at the Phoenix Convention Center in Phoenix, AZ

Attendee Information:

Learn what’s new, what’s trending and how you can drive your business forward to success through seminars and workshops at ​Creativation University.

Discover new products, inspiration, ideas and innovations, and research findings that will change your business.

Why Attend?

​If you have a business - ​large or small - in the creative industry, then you don't want to miss this event!

Join thousands of professionals for the ultimate creative industries event in January 2018. AFCI is the heart of creativity and ​Creativation is the place to learn, connect and discover.

  • Learn what’s new, what’s trending and how you can drive your business forward to success through seminars and workshops at Creativation University.
  • Connect with new buyers, suppliers, designers, makers, bloggers, media and entrepreneurs from around the world as we grow our event in 2018.
  • Discover new products, inspiration, ideas and innovations, and more that will change your business.

Exhibitor Information:

Connect with new buyers, suppliers, designers, makers, bloggers, media and entrepreneurs from around the world as we grow our event in 2018.

Why Exhibit?

Make Valuable Connections

  • Network with buyers from AC Moore, Amazon, Create and Craft, Hobby Lobby, HSN, JoAnn’s, Michaels, Overstock.com, Target, Tuesday Morning, Walmart Canada and Zulily, independent craft stores and more.
  • Meet new audiences that are coming to town, including home decor and DIY retailers and emerging start-ups.

Be Discovered

  • Explore inspiring neighborhoods, inventive innovation programs, hands-on activities, education, expanded sponsorships and so much more.
  • Get recognized for your original ideas, products, techniques and tools through our new awards program.

Experiences Beyond Your Booth

  • Invite your customers and connect with thousands of retailers, distributors, global media outlets, bloggers, makers, trendsetters and influencers from around the globe at our networking events.
  • Gain unique industry insights and advice, understand consumer trends, and listen to high-demand speakers.

Attendees By The Numbers

  • 3,000+ Buyers
  • 35,000+ Storefronts
  • $40+ Billion Industry
  • 96% of ​AFCI buyers attend our event to find new products
  • 81% of ​AFCI buyers attend our​ event to source new suppliers
  • 77% of ​AFCI buyers come to learn about new ideas and techniques
  • 73% of ​AFCI buyers place an order or make a purchase within 60 days of our ​​event

About The Association For Creative Industries:
The Association For Creative Industries (AFCI) is the premier trade association for the global creative arts products industries. AFCI strives to deliver innovative high value services as we support our Members who provide products and services to educate, entertain, and inspire creative consumers. Our Members include the manufacturers, retailers, distributors, designers, educators, digital content providers, professional makers and DIYers, and other creative professionals that comprise the $40 billion+ creative arts industries around the globe. For more information about AFCI, membership, or its annual Creativation trade event, visit www.afci.global.

Agenda

Jan 18   
7:00 am - 6:00 pm Registration Main Lobby, Phoenix Convention Center
8:00 am - 5:00 pm Exhibit Move In Exhibit Halls, Phoenix Convention Center
11:00 am - 6:00 pm Education Programs

Phoenix Convention Center 

5:30 pm - 6:00 pm                  Newcomers Welcome Session

Ballroom, Phoenix Convention Center

6:30 pm - 8:30 pm                  Icebreaker ?Happy Hour Ballroom, Phoenix Convention Center
Jan 19   
7:00 am - 6:00pm Registration Main Lobby, Phoenix Convention Center
8:00 am - 5:00 pm Exhibit Move In                 Exhibit Halls, Phoenix Convention Center 
8:00 am - 9:00 pm Education Programs         Phoenix Convention Center 
4:00 pm - 5:00 pm  New Product Media  Main Lobby, Phoenix Convention Center 
5:00 pm - 6:30 pm                 New Product Networking Event                 Main Lobby, Phoenix Convention Center 
Jan 20   
7:30 am - 6:00 pm Registration Main Lobby, Phoenix Convention Center
7:45 am - 8:45 am Industry and Hall of Fame Awards  Ballroom, Phoenix Convention Center 
8:50 am - 9:50 am Keynote Presentation  Ballroom, Phoenix Convention Center 
10:00 am - 6:00 pm Show Floor Open Exhibit Halls, Phoenix Convention Center 
12:00 pm - 5:00 pm Education Programs         Phoenix Convention Center 
Jan 21   
7:30 am - 6:00pm Registration Main Lobby, Phoenix Convention Center
7:45 am - 8:50 am General Session                Ballroom, Phoenix Convention Center 
9:00 am - 6:00 pm Show Floor Open Exhibit Halls, Phoenix Convention Center 
10:00 am - 5:00 pm Education Programs         Phoenix Convention Center 
6:30 pm - 9:00 pm             The After Party The Duce
Jan 22   
7:30 am - 8:15 am Annual Business Meeting Phoenix Convention Center 
8:30 am - 12:00 pm Registration Main Lobby, Phoenix Convention Center
8:25 am - 8:50 am Town Hall             Phoenix Convention Center 
9:00 am - 4:00 pm Show Floor Open

Exhibit Halls, Phoenix Convention Center 

9:30 am – 11:00 am  Ultimate Pitch Exhibit Halls, Phoenix Convention Center 
10:00 am - 1:00 pm Education Programs Phoenix Convention Center 
4:00 pm - 10:00 pm Exhibit Move Out Exhibit Halls, Phoenix Convention Center 

Keynote Speakers

Shama Hyder

Momentum: How to Grow Your Business and Brand in the Digital Age
We’re thrilled to announce Shama Hyder as Creativation’s Keynote Speaker. Whether you’re an independent retailer, solo designer, manufacturer or larger brand in the craft industry, growing your brand and attracting customers in the Digital Age is more challenging than ever. There is a cacophony of platforms, messages and choices, making it difficult to integrate your marketing efforts and produce results. How can you create the momentum necessary to stand out and compete in today’s noisy marketplace?

In this keynote, you’ll learn the five principles you need to thrive in the Digital Age and how to consistently market and grow your organization in the face of unrelenting change, including how to: 

  • Generate more ROI from your current marketing and integrate the 5 Momentum principles into your overall strategy
  • Understand how to leverage digital trends to attract more customers and reach a wider audience
  • Learn ways to measure, test and achieve more ROI from your social strategy
  • Learn how to successfully reach, manage, and sell to Millennials

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