The Progressive® International Motorcycle Shows® is the world’s largest consumer motorcycle show tour. The IMS Tour provides attendees with an all-access pass to the world of motorcycling, connecting hundreds of thousands of motorsports enthusiasts with top manufacturers and premier aftermarket brands.
For the 800+ exhibiting brands, IMS delivers motorsports enthusiasts, emerging new riders, and a growing percentage of the highly desirable under 35-year-old audience. They are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons consumers attend the shows are to see new bikes and to evaluate and purchase aftermarket parts, gear and accessories.
The Progressive® International Motorcycle Shows® is managed by Advanstar Communications, Inc., dba UBM, a member of the Motorcycle Industry Council.
IMS attracts powersports enthusiasts, emerging new riders, and the highly desirable under 35 year old audience. IMS attendees are affluent and ready to purchase, engaged with the sport and lifestyle, and influenced by the brands they meet. The top two reasons that enthusiasts attend the shows are to see new 2, 3 and 4-wheel vehicles and to evaluate and purchase aftermarket parts, accessories and gear.
Expand Your Brand Exposure
IMS is dedicated to providing exhibitors with a platform to market their brand and reach new audiences nationwide. Through a seven-month marketing campaign and with nearly 200 media outlets attending the shows, IMS gives exhibitors exposure beyond the show floor to maximize their investment.
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