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Apr 2018


Orange County Convention Center 9800 International Dr Orlando , Florida 32819
Tel: (407) 685-9800
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Digital Dealer 24 Conference & Expo






$745 - $1,545


Event Overview:

The Digital Dealer Conference & Exposition is where top dealers go to stay ahead of the technology curve, delivering the largest array of industry speakers, peer to peer opportunities, and exhibit hall offerings - all carefully designed to impart groundbreaking business strategies for your dealership.


Build specific solutions for your dealership with over 100 educational sessions led by top dealership executives, trainers, and consultants.

Learn best practices and new ideas with peers from similarly sized dealerships at the Peer Strategy Roundtables.

Demo the latest products & services from 120+ technology-focused providers at the Digital Dealer Exhibit Hall.

Receive expert counsel from top keynote speakers, including executives from the country’s top 100 dealership groups.


The Digital Dealer Conference provides the most progressive educational content found anywhere in the automotive industry. It’s no wonder why 88 of the top 100 dealership groups in the U.S. have continued to attend this conference to learn how to better use the Internet and technology to sell and service more vehicles, more profitably.

Exhibitor Prospectus and Kit


Apr 10   

8:00am | Badge Pickup & Onsite Registration (Closes at 4:30pm)
9:00am – 9:50am | Concurrent 50-minute Sessions
10:05am – 10:55am | Concurrent 50-minute Sessions
11:00am – 1:20pm | Exhibit Hall Grand Opening | Product & Service Demos
12:00pm – 1:20pm | Lunch in Keynote Hall
1:25pm – 2:15pm | Concurrent 50-minute Sessions
2:30pm – 3:20pm | Concurrent 50-minute Sessions
3:30pm – 6:30pm | Product & Service Demos in Exhibit Hall
3:40pm – 4:30pm | KEYNOTE PANEL: The Future of Automotive
4:30pm – 5:20pm | DISNEY INSTITUTE KEYNOTE: The Customer Experience
5:20pm – 6:30pm | Cocktail Reception in Exhibit Hall

Apr 11   

8:00am | Badge Pickup & Onsite Registration (Closes at 4:30pm)
8:00am – 9:00am | Breakfast in Keynote Hall
9:00am – 9:50am | Concurrent 50-minute Sessions
10:05am – 10:55am | Concurrent 50-minute Sessions
11:00am – 12:00pm | Products & Service Demonstrations in Exhibit Hall
12:00pm – 1:20pm | Lunch in Keynote Hall
1:20pm – 2:10pm | Concurrent 50-minute Sessions
2:20pm – 3:10pm | Peer Strategy Roundtable
3:15pm | Product & Service Demos in Exhibit Hall
3:15pm – 4:35pm | Tech Tank
4:35pm – 5:25pm | KEYNOTE: Automotive is Changing Dramatically – Are You Future Ready?
8:00pm – 11:00pm | Digital Dealer Party

Apr 12   

8:00am | Badge Pickup & Onsite Registration (Closes at 11:30am)
8:00am – 9:00am | Breakfast in Keynote Hall (Exhibit Hall Closes at 11:00am)
9:00am – 9:50am | KEYNOTE ADDRESS: THE “IF” FACTOR
10:05am – 10:55am | Concurrent 50-minute Sessions
11:10am – 12:00pm | Concurrent 50-minute Sessions
12:15pm – 1:05pm | Concurrent 50-minute Sessions

Keynote Speakers

Brett Oubre

President/Dealer Ville Platte Chrysler Dodge Jeep Ram, Winnsboro Chrysler Dodge Jeep Ram and Lakeside Ford

Brett Oubre brings to the panel his experiences as President/Dealer of Ville Platte Chrysler Dodge Jeep Ram, Winnsboro Chrysler Dodge Jeep Ram and Lakeside Ford. In addition to this, he is a talented speaker and coaches on everything from sales to leadership.

John Marazzi

General Manager / Managing Partner Sun Toyota / Brandon Honda

John Marazzi has been in the automobile business since he first started washing cars part-time at his father’s New Jersey dealership at the age of 12. He moved to Tampa, Florida at 17 and got a job as a car salesman at Clearwater Toyota, where he was promoted to sales management in just one month for standout achievement. 

He is not an “ivory tower” kind of guy, but a down-to-earth, hands-on leader with a clear vision. Over the years, he has created a powerful personal brand that has become synonymous with honesty, integrity, and fair dealing. Setting a higher standard for all dealerships, John has built a following of loyal customers who willingly drive further for a hassle-free car buying experience and greater satisfaction. He first made a name for himself at the age of 27, when he became General Sales Manager and then General Manager of Ft. Myers Toyota, a small, family-run dealership, where he completely reengineered the sales and service teams and operations to be more customer-centric. By 2007, Ft. Myers Toyota had become the #1 volume pre-owned dealer and #8 volume Toyota dealer in the United States.

He moved on to two other Southwest Florida dealerships in Naples and Fort Myers, where he again transformed the entire culture to focus on the customer experience. He hired adaptable, motivated achievers, training them to listen and interpret customers’ needs, energizing, empowering them, and rewarding them better than competitors. He turned both dealerships into sharp, responsive teams that functioned cohesively, solved problems, and turned in results that set records in sales, service and customer satisfaction.

In 2011, John moved back to Tampa to join Larry Morgan and Brett Morgan of the Morgan Auto Group in buying Brandon Honda. Five years later, he was also named General Manager of Morgan Auto Group’s Sun Toyota. Both dealerships saw dramatic sales, service and customer service results soon after John took the helm.

Matt Lasco

Vice President Lasco Auto Group

Matt Lasco, Vice President of Lasco Auto Group and President of Matt Lasco Advertising & Consulting. Son of a 30+ year Ford dealer, 20 year veteran of Sales and automotive marketing, and a Keynote Speaker at Digital Dealer 21 in Las Vegas. Matt is a genuine auto enthusiast with vast experience in consulting Automotive Dealers on process, marketing, and financials. The family Ford dealership started at 80 units per month and has grown to selling 350 units per month over the last 10 years. Spring of 2017 Lasco Auto Group grew gaining a Mitsubishi store which has been Ranked #1 for the state of Michigan since pening. Matt studied marketing and automotive at Northwood University. When Matt isn’t at work he’s spending time with his wife Jamie Lasco and their son, Maxx.

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