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EVENT DATES
Apr 2018
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Venue

Seattle Center 305 Harrison Street Seattle , Washington 98109
Tel: (206) 684-7200
Website
Google Map

Digital Summit Seattle 2018

Attendees

-

Exhibitors

-

Register

$275 - $995

Overview

Event Overview:

The definitive digital marketing gathering

YOU’RE GOING TO LEARN A TON!

Digital Summit fills your brain and professional toolkit with thought leadership and practical solutions designed to supercharge your customer strategies

Plus so much more! Over 55 sessions with best practices and actionable takeaways to make your business fly!

Attendee Information:

Why Attend:

Amazing Content.

55+ in-depth sessions & workshops will not only help you stay ahead of the latest digital trends but also provide you with tons practical, game-changing takeaways you can immediately apply to your marketing strategy. You might need a second brain to pack it all in.

Brilliant Speakers.

We ♥ smart people. Learn directly from the brands and thought leaders who are making the biggest impact on the world’s economy - now and into the future. Get under the hood and stay ahead of the strategic curve with Amazon, WIRED, Visa, Nieman Marcus, NASCAR, Cisco, and more!

Productive Networking.

It’s the all-important “hallway track.” We’re talking hundreds of seasoned marketers, strategists, designers, and more (just like you!) to mingle and connect with. You never know what inspiration, partnerships, or business deals you’ll leave with after two days at Digital Summit.

Fun With Friends.

Make it a team event! Divide and and conquer different “tracks” within the Digital Summit program. Use us as a lab for team building and max impact on your bottom line. Awesome team discounts and perks are available!

Be the Hero of the Office.

You’ll leave with access to our speakers’ presentation decks. Want to go deeper and be the hero of the office by bringing back more enhanced content? Ask about ticket packages that include access to audio + presentation slide recordings.

Nice Extras.

Free wi-fi, open bars, cool event swag, concierge service, exclusive meet & greets, onsite giveaways, parties and receptions…the list goes on. All hand-crafted for you to put a bow on your overall conference experience.

Agenda

Apr 17   

April 17 

 2:30 pm - 3:00 pm 

 Stage 1 

USING SOCIAL INTELLIGENCE TO DRIVE AUDIENCE FIRST MARKETING STRATEGY

JESSICA WILLIAMS, VISA

Disrupt and optimize your social strategy to better understand your target audiences

Understand when social intelligence is relevant and what value it can deliver

Replicate how Visa is leveraging social data to make more informed business decisions

 April 17 

 2:30 pm - 3:00 pm 

 Stage 2 

MANAGING AND MARKETING TO MILLENNIALS

EVE MAYER, SPLASH MEDIA

Attract, hire and retain Millennials that will surprise and delight you

Better understand what millennials want from their workplace leaders

Create marketing messages that resonate with millennials

Choose marketing platforms that millennials will respond to

 April 17 

 2:30 pm - 3:00 pm 

 Stage 3 

MOBILE IS CHANGING EVERYTHING: IMPLICATIONS FOR MARKETERS

TONY MARLOW, OATH

Better understand the consumer tech trends and what they mean for advertisers

Clearly articulate at the role of mobile within the media consumption landscape

Navigate generational differences in the media space, from Gen Z to Boomers

 April 17 

 3:15 pm - 3:45 pm 

 Stage 1 

DESIGN UPSTREAM: ADVANCING STRATEGIC USER EXPERIENCE WITHOUT GOING AGAINST THE CURRENT

CHRIS AVORE, NASDAQ

Show management the benefits of design to the organization, and how design should influence product strategy

Write concise, communicable vision statements that set the organization’s sights high

Scale design’s influence across different teams and into the C-suite

Identify & promote the champions and advocates who will help you on your journey to empower a design-enabled culture

 April 17 

 3:15 pm - 3:45 pm 

 Stage 2 

WINNING THE INBOX: 3 THINGS SAVVY EMAIL MARKETERS MUST KNOW

Make simple design and content tweaks to maximize engagement

Use the latest tips for automating your messages so they get noticed by the right people at the right time

Understand the key results to analyze so that you can iterate and improve your results as you go

 April 17 

 3:15 pm - 3:45 pm 

 Stage 3 

THE POWER OF VIDEO: INTEGRATE VIDEO CREATIVE INTO YOUR SOCIAL MEDIA STRATEGY

NIK SCOTT, UNIVERSITY OF DENVER

Identify the opportunities in your brand and marketing strategy where video will have the greatest impact

Create a concrete, actionable plan for integrating video into your social media strategy for the whole team to get excited about

Understand the breadth of social media video platforms available to you and choose the right tools for you

 April 17 

 4:00 pm - 4:30 pm 

 Stage 1 

CONTENT AMPLIFIED – BUILDING CONVERSION VOLUME WITH FULL-FUNNEL AMPLIFICATION

SHANA SULLIVAN, VERTICAL MEASURES

Understand what is content amplification is

Identify content gaps and distribution gaps

Craft a holistic amplification strategy

Measure amplification ROI

 April 17 

 4:00 pm - 4:30 pm 

 Stage 2 

5 COPYWRITING SECRETS, BACKED BY PSYCHOLOGY, THAT TRIPLED SALES REVENUE

SCOTT TOUSLEY, HUBSPOT

Write sales copy that converts (as proven by psychological frameworks)

Generate more leads by automating your sales funnel

Save your sales team hundreds of hours by automating their prospecting

Earn more revenue by putting all the pieces together

 April 17 

 4:00 pm - 4:30 pm 

 Stage 3 

MAKE YOUR MESSAGES COUNT: USING CONSUMER INSIGHTS FOR COMPELLING CONTENT

Identify the common business process pitfalls that lead to boring content and how to avoid them

Understand the importance of tying business needs and brand truths to consumer passion points and platform expectations

Describe how deep consumer insight methodologies such as digital ethnography and in-context interviewing lead to rock-solid content strategy

Describe how strategic planning techniques such as narrative mapping and agile creative briefs lead to compelling content

Create their own process for developing effective, consumer-centered digital and social content

 April 17 

 4:45 pm - 5:15 pm 

 Stage 1 

FIVE KEY TRAITS FOR HIGH PERFORMING MARKETING ORGANIZATIONS

MATHEW SWEEZEY, SALESFORCE

Understand how progressive businesses leverage stretch budgets for marketing wins

Re-think marketing budgets based on growth stages of your business

Use the power of agile workflows for content and email marketing

 April 17 

 4:45 pm - 5:15 pm 

 Stage 2 

THE JOURNEY IS THE INTERFACE – DESIGNING ECOSYSTEMS IN THE INTERNET OF THINGS

Develop a deeper appreciation for the thoughtfulness that should go into the design and marketing of an IoT experience.

Leverage traditional UX/CX research techniques to gather market data relevant to the IoT consumer experience

Add more agile design and marketing techniques for marketing and marketing IOT products/experiences

 April 17 

 4:45 pm - 5:15 pm 

 Stage 3 

COMBINING CREATIVITY AND DATA TO DEVELOP PERSONALIZED CONTENT

Build unstoppable story engines, stories told by people through people

Create personalized moments throughout their customer journey to be present when matters

Understand which social algorithms are best for your audience relevancy

Apr 18   

April 18 

 8:30 am - 9:00 am 

 Stage 1 

MAKING YOUR BRAND STORY ASSETS WORK ON DIFFERENT PLATFORMS

NATALIE DIBLASIO, WIRED MAGAZINE

Understand the types of assets that are currently over-performing on the top social platforms

Interpret changes in how social platforms are prioritizing content

Determine the difference between a trend in the marketplace, and a brand-specific problem

Uncover secret Facebook groups that audience development and engagement leaders use to connect to one another and share insights

Think about data in new ways. You'll surprise yourself with the answers you already have

 April 18 

 8:30 am - 9:00 am 

 Stage 2 

BRIDGING SILOS BETWEEN SEO, UX, AND CONTENT FOR BIG MARKETING WINS

Leverage keyword data to unite your UX, SEO, and content efforts

Avoid classic marketing mistakes that stem from fractured strategies and disconnected teams

Holistically optimize your digital presence across the web with practical, real-world approaches

 April 18 

 9:15 am - 9:45 am 

 Stage 1 

HOW TO FIND AND TELL THE STORY OF YOUR IDEAS

TAMSEN WEBSTER, TEDXCAMBRIDGE

Understand why you're wired to miss what your messages needs most

Use a simple tool for identifying the key concepts needed to drive understanding and action in any presentation or message

Turn those key concepts into messages that create the connections (and conversions) you need

 April 18 

 9:15 am - 9:45 am 

 Stage 2 

MEASURING THE MOMENT: PRO TIPS FOR MONITORING USER BEHAVIOR

Create and use events to better understand user behavior

Utilize new tag manager tips and tactics to measure events, goals and other data points

Use your data to more expertly track your users and prospects, not a collection of disjointed sessions

 April 18 

 9:15 am - 9:45 am 

 Stage 3 

PROVE IT: CAPTURING THE MARKETING METRICS THAT MATTER

ANDREA TARRELL, SERCANTE

Determine the data you need to improve your campaigns vs. the vanity metrics to ignore

Take the next step toward improving attribution for your organization -- even with gaps in data and technology

Effectively report on results to senior leadership and internal stakeholders

Demonstrate marketing's contribution to pipeline, including sourced and influenced revenue

 April 18 

 10:00 am - 10:30 am 

 Stage 1 

EVERY BRAND HAS ADVOCATES. ARE YOU IGNORING YOURS?

 April 18 

 10:00 am - 10:30 am 

 Stage 2 

THE FUTURE OF B2B MARKETING: THINK LIKE DISNEY AND 6 OTHER TRENDS

JON LOMBARDO, LINKEDIN

Appreciate the true value of thought leadership

Apply the Disney model of ""total merchandising"" to your marketing

Scale your brand through your most valuable touchpoint: your employees

Understanding how to structure a ""60/40"" brand and why it'll lead to more growth

 April 18 

 10:00 am - 10:30 am 

 Stage 3 

WHY BEING HUMAN WINS: STRATEGIES FOR MORE AUTHENTIC, ORIGINAL CONTENT

Uncover identity problems that commonly lead to marketing failures

Refocus your marketing efforts to tell more authentic stories

Make small tweaks immediately to boost engagement, trust and reputation

Lead others in transforming creative ideas into truly original ones

 April 18 

 11:00 am - 11:30 am 

 Stage 1 

MAKING LEMONADE: TRAITS BEYONCÉ CAN TEACH THE MODERN MARKETER TO RUN THE WORLD

MICHAEL BARBER, BARBER&HEWITT

Understand why the Bee is such an important framework for your marketing decisions

Take the Beyoncé approach to your marketing efforts

Approach how you keep you and your organization aligned to your customer's needs, and

Enjoy some of Sasha Fierce's favorite jams along the way

 April 18 

 11:00 am - 11:30 am 

 Stage 2 

ACCELERATING RETURN: MAKING PAID ADS YOUR MOST VIABLE CHANNEL THROUGH AI

JEREMY HUDGENS, GENIUS MONKEY

Move beyond reach, frequency & CPM

Use Artificial Intelligence (AI) to be a smarter marketer

Speak to the right now generation, understand your audience, & impact the bottom line with AI

Create heavy competition among publishers & networks to stretch your ad dollars in real-time

 April 18 

 11:00 am - 11:30 am 

 Stage 3 

ENHANCE CUSTOMER EXPERIENCE USING ANALYTICS AND EXPERIMENTATION

Effectively use data and anaytics to improve Customer Experience.

Draw from specific CX metrics use cases to make product improvement decisions.

Set up new technical integrations between various analytics tools to seamlessly analyze all relevant CX data

Effectively apply qualitative and quantitative data to analyze user behavior

 April 18 

 11:45 am - 12:15 pm 

 Stage 1 

HOW TO USE MOBILE TO BUILD A BRAND CUSTOMERS LOVE

Leverage mobile customers as a built-in focus group

Test and iterate on new features quickly by collecting feedback from thousands of customers within days

Make data-backed decisions about the direction of the company to ensure you’re building a brand in-line with customer expectations

 April 18 

 11:45 am - 12:15 pm 

 Stage 2 

ADVANCED TRACKING & ENRICHED SERP RESULTS VIA GOOGLE TAG MANAGER

Implement and track advanced engagement metrics

Find and analyze new data in Google Analytics

Add enriched data code snippets to improve SERP results and CTR

 April 18 

 11:45 am - 12:15 pm 

 Stage 3 

HOW TO STRENGTHEN UX WITH TACTICAL AND STRATEGIC INVOLVEMENT

CHRISTOPHER LAROCHE, MIT

Understand how organizations have prospered because they’ve adapted to Tactical-Strategic UX mindset

Advocate for and strengthen the concept of user experience within your company

Obtain strategic buy in for user experience from management

Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience

 April 18 

 1:40 pm - 2:10 pm 

 Stage 1 

STORYTELLING IS THE ONLY STRATEGY

JEREMY GILBERT, THE WASHINGTON POST

Understand what separates a great story from the great mass of storytelling

Know how to shape an organization to deliver great stories

Measure successful storytelling

And target and improve stories not living up to their potential

 April 18 

 1:40 pm - 2:10 pm 

 Stage 2 

EXTRACTING EMOTIONAL SIGNALS & UNDERSTANDING HAPPINESS

Assess the state of computational approaches to emotional sensing in both hardware and software modalities.

Better understand the scientific complexities of measuring human emotion.

Develop a perspective on computational approaches to emotional sensing.

Build a concrete action plan for integrating emotional intelligence into your marketing strategies

 April 18 

 1:40 pm - 2:10 pm 

 Stage 3 

CONTENT MARKETING BOOM OR BUST? SURPRISING TRUTHS AND MYTHS BEHIND BEST PRACTICES

LORRAINE GOLDBERG, ALLRECIPES.COM

Choose between being data informed vs. data driven

Create a holistic approach to developing and delivering highly engaging content that makes a connection with your audience at multiple touch points

Have a deeper understand your audience’s passions and links to brand loyalty

Discover new, unsuspected ways to measure success and ROI

 April 18 

 2:20 pm - 2:50 pm 

 Stage 1 

INFLUENCER MARKETING: WHY INFLUENCERS AS CONTENT CREATORS ARE BECOMING A MUST HAVE FOR EVERY BRAND

LINDSAY GRIFFIN, BBC INTERNATIONAL

Develop an influencer marketing strategy that fits your brand

Understand the goals and actionable measures that can be used in influencer marketing

Replicate what has worked for some brands, and understand why

Put together and understand a follow up report to an activation

 April 18 

 2:20 pm - 2:50 pm 

 Stage 2 

LET’S GET PERSONAL: 7 STEPS TO BUILD 1:1 RELATIONSHIPS WITH EMAIL

Understand how to set your marketing team up for success with the right marketing tools

Know how to get the right data you need about your audience

Leverage that data to personalize the experience for every individual.

Optimize how and when you send emails based on your marketing goals to maximize your results.

 April 18 

 2:20 pm - 2:50 pm 

 Stage 3 

POETRY IS THE ONE SIMPLE HACK TO INCREASE CREATIVITY

SHAWN PFUNDER, GODADDY

Uncover how poetry can rewire our brains to create better ideas

Review 3 poetic rules that can help us become better marketers, business owners, and human beings

Expand your creativity limitlessly to solve your current content marketing challenges

 April 18 

 3:00 pm - 3:30 pm 

 Stage 1 

DEVELOPING INNOVATIVE SOLUTIONS FOR A BETTER CUSTOMER EXPERIENCE

SCOTT EMMONS, NEIMAN MARCUS

Understand the key ingredients and see examples of successful innovation projects

Evaluate your consumer-facing technology stack

Develop practices to constantly discover and infuse innovation nto your business strategy

Measure the ROI of current and prospective tech investments driving innovation in your business

 April 18 

 3:00 pm - 3:30 pm 

 Stage 2 

B2B OMNI-CHANNEL: TRANSFORMING AN ORGANIZATION WITH PEOPLE, PROCESS AND TECHNOLOGY

JENNY HOOKS, CISCO

Understand the dependencies of people, process and technology on delivering an omni-channel customer experience

Crush organizational siloes to deliver the best experience for customers

Implement small things that can make a big difference in your customer experience, regardless of which technologies you have access to

 April 18 

 3:00 pm - 3:30 pm 

 Stage 3 

FACEBOOK ADS: MASTERING THE POWER OF THE DEMOGRAPHIC FIRE HOSE

Know how to translate your customer journey into the structure of Facebook advertising

Understand tracking, optimization, and bidding strategies

Distinguish between the campaign types and creative possibilities, and how/when to use what type

Find new ways to leverage your existing customers and fans to acquire new ones

 April 18 

 3:40 pm - 4:10 pm 

 Stage 1 

EVOLVING TO A HOLISTIC APPROACH TO GROW ENGAGEMENT AND CONVERSIONS

SAMANTHA IODICE, INTOUCH SOLUTIONS

Execute an effective customer experience discovery

Employ data to identify cross-channel opportunities

Expand your digital blueprint to evolve towards 1:1 customer journeys

Apply advanced learnings from to grow engagement and ROI

 April 18 

 3:40 pm - 4:10 pm 

 Stage 2 

KEYS TO YOUR ORGANIZATION’S DIGITAL FITNESS AND SUCCESS

Learn 5 important traits of “digitally fit” organizations and brands

Get a framework to assess your organization’s digital fitness level

Discover how marketers are leading change and helping their brands get fit today

Learn how to make the case for changes in your organization, collaborate across teams, and exceed digital expectations

 

 April 18 

 3:40 pm - 4:20 pm 

 Stage 3 

MANIFESTO MARKETING: HOW TO FUEL A LIFELONG LOVE AFFAIR WITH YOUR CUSTOMERS

Incorporate your brand’s values and beliefs into every aspect of marketing, from advertising to communications to packaging

Create marketing campaigns that deliver meaning and authenticity, and are about subjects bigger than the brand or the product

Cultivate lasting, loyal relationships with customers by helping them become happier, healthier and wiser in their everyday lives

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