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Aug 2018
Aug 2018


Sheraton Boston Hotel 39 Dalton Street Boston , Massachusetts 02199
Tel: (617) 236-2000
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ETail East 2018






Event Overview:

We launched eTail in 1999, and have been dedicated to supporting the growth of the retail industry ever since. What started off as 100 people in a room discussing where this sector is headed, has lead to 2000 senior-level eCommerce executives being inspired whilst learning and developing their company as well as their careers.

Attendee Information:

Transforming Retail. Together.

Born in 1999, eTail is where the top minds at America's most successful retailers meet and learn. With the most disruptive eCommerce content and a focus on technology, eTail is designed to help you optimize the profits from your business.

No commercials. No egos. We cut out the fluff to give you hundreds of strategic takeaways.

The eTail Audience

From the Billion dollar club, to the start-ups. From travel, beauty, arts, electronics and much more – eTail is for retailers that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.

Inspiration & Innovation: Your Speakers

Over 100 speakers representing the best from America’s largest retailers, innovative start ups, and eCommerce disruptors. We purposely find the executives that are in trenches, doing the dirty work – so they can tell you the why, how, and what they would change next time. Our content is all about your growth and education.

Exhibitor Information:

More Buyers Than Sellers

With limited vendor participation, eTail makes it easy for you to get business done. It won't feel like a stuffy tradeshow, because it isn't one. eTail is proud of its industry-unprecedented 65% retailer rate - In fact, we're the industry's only event that brings more buyers than sellers.

Targeting Made Easy

Awesome opportunities like hosting a private event (anyone up for a bowling party?), 1:1 meetings, and the famous eTail evening receptions. Plus, with tools like the annual attendee investment report, your sales team will be thanking you

The eTail Audience

From the Billion dollar club, to the start-ups. From travel, beauty, arts, electronics and much more – eTail is for retailers that want world-class eCommerce. This community is one of a kind, and the perfect balance of quality, quantity, and variety.

Exhibitor Prospectus and Kit


Keynote Speakers

Oisin Hanrahan

Co-Founder & CEO


Oisin Hanrahan is a serial entrepreneur with deep knowledge of two-sided marketplaces and a keen interest in technology and politics. Oisin is currently the co-founder and CEO of Handy, the nation’s leading provider of home services. With millions of transactions nationwide, Handy has changed the way that people buy services every day.  Over 100,000 home cleaners, handymen, electricians and carpenters have worked on the Handy platform, serving over half a million customers. Oisin has raised over $120 million in capital to help Handy address the $400 billion home services market.

Prior to Handy, Oisin started a political technology platform in Dublin and a real estate development business in Budapest. He also co-founded The Undergraduate Awards, a foundation that supports and celebrates outstanding undergraduate students globally. Oisin has taken an active stance on a number of political issues around labor and technology and has advised the US Department of Commerce. Oisin also advises and invests in startups, particularly in New York City. Oisin’s work has been extensively featured in major media, including CNBC, The Wall Street Journal, and The New York Times. He studied at Trinity College Dublin, London School of Economics and Harvard Business School.

PJ Oleksak

Chief Growth Officer


Essential Elements Of A Successful Brand Experience

John Mulliken



Visualizing The Future Of Shopping And Emerging Tech

As a tech company that’s committed to creating the best possible shopping experience for home, Wayfair knows the importance of visual merchandising. CTO John Mulliken will discuss the company’s approach to staying on the cutting-edge of visualization techniques like augmented reality and 3D modeling, and how it has combined a customer-centric philosophy with a culture of experimentation to become a leading innovator in the e-commerce space.

John Mulliken leads software development, infrastructure, technology innovation and catalog merchandising for Wayfair. Previously, John led the company’s international operations. In 2010, John founded Joss & Main, the Wayfair brand where beautiful furniture and finds meet irresistible savings. In 2013, he drove the creation of Birch Lane and led the integration of DwellStudio into Wayfair's growing portfolio of lifestyle brands. A management consultant for more than a decade, John was a Principal at The Boston Consulting Group, where he helped found the multi-channel retail group and the Global Center for Consumer Insight. He also held leadership roles at two internet start-ups, where he was the first employee and first software developer. John received an M.B.A. from the London Business School and a B.A. in mathematics from Reed College. Originally from New York City, John and his family currently live in Boston.

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