About Us

Hollister City Council selected Roadshows, Inc. (producer of Street Vibrations) to manage the Hollister Independence Rally for the next 5 years, 2020 - 2024.

The Hollister Rally began in 1947. It’s believed to be the event that gave rise to the “American Biker” and was the inspiration for the powerful 1953 cult classic movie, “The Wild One, starring Marlon Brando and Lee Marvin. The cast, adorned in leather jackets, introduced hipster biker phrases to movie audiences and defined biker fashion for decades to come. The movie is considered a cultural milestone and motorcycle enthusiasts return to Hollister every 4th of July weekend to celebrate this cultural icon.

The epicenter of the Independence Rally is San Benito Street in downtown Hollister. The rally features magnificent motorcycles, live music, vendors selling everything related to motorcycles, festival foods, free motorcycle parking on the main street. The event is free and open to the public.

Vendor, sponsor and VIP opportunities are available from Roadshows, Inc. You can register by clicking on "VIP FORMS" to the left of this page and printing the form. Mail the form with your check or credit card information to the Roadshows address on the form.

Hollister Independence Rally Sponsor Opportunities

Download a sponsor benefit sheet to see how you can promote your business and attract new customers by supporting your Hollister Independence Rally for as little as $5,000! Custom sponsorships are available to fit almost any budget.

Source : Event Website