The International Floriculture Expo (IFE) was formerly called the Super Floral Show (SFS) until its current producers, Diversified Communications, acquired it from Gainshare Media in 2005, expanding Diversified’s portfolio of grocery events. Diversified produces over 100 trade shows, conferences, and publications. IFE remains the largest high-volume B2B floral show in North America, uniting floral category vendors with mass market floral buyers from supermarkets, chain stores, wholesale florist distributors, online retailers and more. Product categories span from fresh cut flowers and greens to potted plants, containers, plush, technology, balloons, care and handling, design, and everything in between.
Source, Learn, and Connect
Monday, June 25 is dedicated to floral education, with multiple sessions developed by leaders in the industry to give professionals ideas, tips, and deep industry insights. This full day of education is produced in partnership with Super Floral and burton + BURTON. PLUS all expo attendees can get up close and dive in to our Flower Field Chats, which feature trend analysis and design demonstrations on the show floor.
Join Your Floral Friends and Colleagues
If you are a floral buyer, manager, or merchandiser, IFE is the place for you. If you are a designer or event planner, IFE is where you should be to get inspired. Whether you are a brick and mortar store, a chain, or on onliner retailer, IFE offers the space to expand your business acumen and bring back ideas and products that will benefit your team. In fact, we encourage you to bring the whole team!
Reach the TOP floral buyers!
The established Key Buyer Program attracts hundreds of the industry’s highest-volume buyers. IFE offers Key Buyers special perks to make it more productive and efficient for them to attend. Key Buyer incentives include complimentary hotel rooms, free registration, shuttle services to the event, meeting rooms, and several other amenities.
IFE’s marketing strategy includes significant audience development efforts, which includes creating and fostering lasting relationships with key players. Additionally, if there is someone you would like to see at the show, we will reach out to directly.
Exhibiting at IFE puts you face-to-face with serious, qualified decision makers from the mass market, wholesale and retail florist sectors. From the one full day of education, to two days of exhibits, and numerous networking events in between, you’ll have dozens of opportunities to make connections that will last long after the show.
Former Director of Communications Strategy for Harley-Davidson Motor Company
Make Some Noise: Open the Throttle and Dominate Your Marketplace
The road to creating a passionately vocal, fanatically loyal customer base starts here. Ken Schmidt will tell a fascinating story of how businesses of any size and scope can position themselves to ignite customer demand, maximize sales growth, and dominate their marketplace, even in the most commoditized environments. His signature ingredients: Harnessing basic drivers of human behavior for competitive advantage and bulletproof reputation building. Schmidt leaves audiences knowing their businesses can’t become dominant until they can answer three vital questions: What do your customers – and other important publics – say about you? What do you want them to say? And, What are you doing to make them say it?
One of the most in-demand speakers and communications consultants in America, Ken Schmidt has lived a life that most can only dream about. He has toured the world on two wheels, met with presidents and royalty, partied with movie and music legends, and appeared numerous times on network news. As the former director of communications for Harley-Davidson Motor Company, he played an active role in one of the most celebrated turnarounds in corporate history – and got paid to ride motorcycles. He is widely known as one of the business world’s most outspoken and provocative thought leaders and has partnered with many of the world’s most successful brands. He shares stories and insights on the road to building a fanatically vocal customer base, creating a passionately loyal corporate culture, and developing leaders who inspire and motivate.
Harley-Davidson. The longtime motorcycle enthusiast’s formal association with Harley-Davidson began in 1985. As a specialist in corporate positioning and media relations, Schmidt was asked to
work with the then-struggling Harley-Davidson to help restore the company’s image and create demand for its motorcycles. Within a few short years, Harley-Davidson became one of the most visible and frequently reported-on companies in the world, while sales of its motorcycles rocketed upward. Schmidt became director of Harley-Davidson’s corporate and financial communications and served as its primary spokesperson to the media and the financial communities. He appeared numerous times on network news programs and was frequently called upon by business media to share his insights on non-traditional communications, customer attraction, and brand-building.
Life After Harley. Now, Schmidt is a frequent speaker to business groups and academic communities throughout the world. Few speakers generate more positive word-of-mouth and referrals. “I love to startle people by exposing them to proven ideas and concepts they’ve never imagined,” he said. Whether he’s talking about how to leverage basic needs to improve competitiveness, build an entirely new corporate culture, or reach out to new customers in completely untraditional ways, Schmidt never follows a predictable course. “Whether I’m talking about how perfectly average people can do extraordinary things or how to build an entirely new corporate culture, rekindle relationships with customers, or reach out to new ones in completely untraditional ways, I’m teaching people to throw conventional approaches out the window. I see opening hearts and minds as my life’s work.”
Today, Schmidt shares his expertise with many of America’s leading brands but happily states that he is “semi-retired,” which allows him to pursue his other passions. He calls working with the grandson of one of Harley-Davidson’s founders to create 100 Years of Harley-Davidson, the best-selling motor sports book of all time, one of the greatest highs in his life. After all he has accomplished his philosophy of life and business hasn’t changed: “Never do what’s expected, make yourself as noticeably different as possible, and have a lot more fun than you’re supposed to.”