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Aug 2018
Aug 2018


Chicago Navy Pier 600 East Grand Avenue Chicago , Illinois 60611
Tel: (800) 595-7437
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IGC Chicago 2018 - Independent Garden Centers






Event Overview:

IGC Show is the world’s largest trade show and conference for independent garden center owners, managers and buyers. It is not open to the general public. It presents an expansive and carefully selected showcase of garden center products available at wholesale from around the world. IGC Show is a juried show - this means that every exhibiting company has been meticulously screened to ensure the products offered for sale are relevant to garden centers. IGC buyers don’t have to wade through item after item irrelevant to their stores, as is so often the case at lesser events.

In addition to the trade show, IGC Show offers the industry’s most comprehensive educational program, with focused seminars, workshops, tours and keynotes led by the brightest minds in business. What's more, a variety of special events offer key opportunities to network. IGC's Free Party & Concert is the fun and networking event of the year for independent garden centers and vendors.

Exhibitor Information:

No other show delivers a more concentrated and cost-effective opportunity to present your entire line, attract new customers and close sales. You'll quickly discover the attendee in your booth is the same one who signs the order. That's because IGC is specifically targeted to garden center owners and managers who have the responsibility and resources to decide and buy. They are the ones whose decisions shape the direction of their businesses... and the commitment of their funds. 

About Garden Centers of America:

America's only association dedicated solely to the needs of independent garden centers 

Exhibitor Prospectus and Kit


Keynote Speakers

Daymond John

5 S.H.A.R.K. Points: Fundamentals for Success in Business & Life

From his wildly successful role on ABC television’s smash hit series, Shark Tank, to countless ventures in between, Daymond John’s entrepreneurial journey spans more than 25 years. While living in Queens, New York City, John started a global movement, FUBU, in the basement of his mother’s house by capitalizing on the then-fledgling hip-hop culture and pioneering a market that would eventually become a $20 billion dollar industry. Gleaning insights from his professional ventures, especially as a popular mainstay “Shark” on Shark Tank, John will empower the IGC Show audience to learn from his experiences and make changes not just in business but in all aspects of their lives. He’ll explain that the keys to success require establishing the right mindset and following a specific set of principles, which he distills into five key S.H.A.R.K. points.

Daymond John is globally recognized for his relentless commitment to promoting and supporting entrepreneurs. A distinguished Presidential Ambassador for Global Entrepreneurship, John first made his mark as the mind behind the groundbreaking lifestyle brand, FUBU, which has eclipsed more than $6 billion in global retail sales. In 2009, John joined the cast of a new business-reality concept, Shark Tank. After eight seasons, four Emmy Awards, multiple Critic’s Choice Awards and millions of dollars in investments, the ABC television show is the most-watched program on Friday nights and among the most successful business reality series of all time. John has written three books, the most recent of which, The Power of Broke, debuted at #2 on the New York Times Best-Seller list. A recipient of more than 35 awards, including Brandweek’s “Marketer of the Year” and Ernst & Young’s “Master Entrepreneur of the Year,” John serves as CEO of The Shark Group, which specializes in brand strategy and development, artist relations and talent development. The Shark Group works with a wide range of businesses and brands, including Capital One, HSN, Forbes, Miller Lite and Gillette, as well as superstars such as Muhammad Ali, Stan Lee, Carlos Santana, Jillian Michaels and others.

Dr. Charlie Hall

The Evolution of IGC Retail: How Our Todays Will Affect Our Tomorrows

In today’s ultra-competitive and fast-changing retail scene, it is imperative for IGCs to be aware of both historic and current economic trends and market forces to understand how we arrived at where we are today - and to avoid repeating past mistakes. For years, every major consulting firm has examined the evolution of the new retail economy. To be sure, the retail sector has been, and will continue to be, shaped by housing and development preferences (think “smart cities” and “agrihoods”), alternative distribution methods (think drones and driverless vehicles) and shopping behaviors ("save me time, not just money"). Consumer lifestyles are changing at an accelerating pace. We must think beyond the typical 3-to-5-year horizon, and forecast the economy and retail environment 10 years from now - especially the strategies brick-and-mortar IGC retailers must make in order to survive and thrive in the ever-evolving marketplace. The foundational elements of value, relevancy and authenticity will remain the three-pronged rules of successful retailing, but the messaging in your marketing and merchandising programs will likely look markedly different. In addition, future macroeconomic factors underlying the retail economy will be impacted by current monetary and fiscal policies – but will we be better off in a decade? The response to these driving forces will require insightful strategic thinking in the positioning of your garden center business. But first, you have to know what to respond to, and that is exactly what this keynote is all about.

Dr. Charlie Hall, Professor and Ellison Chair in International Floriculture at Texas A&M University, has spent his career helping green industry businesses be more profitable. He specializes in strategic management, market situation/outlook, cost accounting and financial analysis for firms across all green industry sectors. Hall currently serves as Chief Economist for AmericanHort and Co-Chair of the Advisory Council of Seed Your Future. He is the former president and past-president of the board of directors for America in Bloom. He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association, and the recipient of TNLA’s Award for Outstanding Service to the Nursery Industry. He is a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association.

Bob Negen

Retail Consultant and Best-Selling Author

Retail expert Bob Negen is bringing his ultimate marketing system for independent garden centers to the IGC Show to help boost your average sale and establish unshakable customer loyalty. His customer-focused marketing philosophy will earn your store new customers without a single penny spent on advertising. Negen’s creative marketing system builds on his personal tried-and- true methods, like gift certificate giveaways and cause marketing, that will earn your garden center recognition and respect within your local community while simultaneously growing your bottom line. You’ll take back new strategies for pricing, sales training, bundling and the secret to moving high-margin impulse items.

BONUS BREAKOUT: STOP SHOWROOMING DEAD IN ITS TRACKS! 10:30 AM IN THE IGC NETWORKING LOUNGE Don’t miss Negen’s bonus breakout session after his keynote, in the IGC Networking Lounge on the trade show floor at 10:30 a.m. You’ll learn how to turn the tables on showroomers in your store, along with a super-simple and incredibly effective loyalty program that will assure your customers keep shopping your garden center instead of the boxes. Bring your toughest questions - this special session will include time for Q&A.

Bob Negen is a retail consultant and best-selling author with the tools and knowledge to help independent garden centers realize higher profits. Since building his kite store business from $17,000 in annual sales to a multi-store, multi-million dollar operation, he has spent the past decade consulting retailers, store owners and managers on the customer-focused business philosophy that made his retail business a lasting success. Negen’s real-world retail strategies cover the gamut of issues confronting IGC retailers today, from big box competition to pricing pressures and 24/7 online shopping. He specializes in a wide range of interests, including how to jump-start sales on a shoestring marketing budget; what you need to know about practical financial management that your banker and CPA won’t tell you; how to manage and motivate so your staff is engaged and outperforming the competition; and how to control inventory to make more money.


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