The Interact Conference is a fun, fast-paced event designed by and for digital marketers, now with a second day! Day 1 features in-depth, objectives-based workshops with actionable takeaways and advice. Then, on Day 2, you’ll experience a day full of talks and insights on content marketing, social media, search, analytics and all-things-interactive.
DIGITAL MARKETING PROFESSIONALS APLENTY
Account Manager / Client Strategy Director / Content Marketing Director / Creative and UX Director Digital Analyst / Digital Marketing Specialist (SEO) / Director of Digital Marketing / Global Marketing Manager / Marketing Communications Manager / Marketing Manager / Senior Designer / VP, e-Commerce
9:00 AM - 10:30 AM
10:45 AM - 12:15 PM
12:15 PM - 1:15 PM
1:30 PM - 3:00 PM
9:00 AM - 10:00 AM
Opening + Morning Keynote: Are You Ready For Next?
John Fimiani, Interact Conference Founder, Co-Founder + Brand/Strategy Director at Upward Brand Interactions
10:10 AM - 11:00 AM
Keynote: The Copywriting Snapshot - Making Prospects See, Believe and Buy
Amy Harrison, Sales Copywriter, Consultant and Speaker in Brighton, United Kingdom
Copywriting is the language of persuasion and people have been writing to persuade for thousands of years. So why is it still so hard to apply to our marketing? Is it a mysterious art available only to a privileged few? No. It is a language you can learn it and you don’t have to study it for years to benefit. This talk is not about trick words, it’s about a roadmap to help you zero in on what motivates your prospect. The Copywriting Snapshot is a simple but powerful plan to vividly plot your prospects pain, desire and the four beliefs and barriers that stop them buying (even if you know they would love what you do). Once you understand these you’ll know how to write more compelling headlines, bullet points, sales copy and calls-to-action.
11:10 AM - 12:00 PM
Choose from multiple breakout sessions to attend during this hour.
Shaping Signals: Preparing for the Future through Speculative Design
Phil Balagtas, Experience Design Director, McKinsey & Company, San Francisco
In this session, participants will learn: How speculative design can be used to address important social, cultural ethical issues about the future; How speculative design can be used practically in any business setting; How to use speculative design as a tool for enhancing and expanding your lens in design thinking; See striking and confrontational projects that address real issues that need to be addressed in today’s world
Even Moonshots Need a Place to Land
Nathan Vega, Vice President, Business and Product Development at Columbus Collaboratory
During this session, the audience will learn about the tools and process for taking emergent technologies to market. The session will cover how Marketers and Product Managers can leverage Design Thinking, storytelling, use case development, and partner ecosystems to build sophisticated technology offerings and go-to-market strategy. The speaker’s background includes productizing Watson in the cloud, developing advanced analytics consulting offerings, and bringing analytics based cybersecurity products to market. Join to learn more about bridging the gap from IP to revenue.
How to Capitalize on Alexa and Google Assistant in Business
Stuart Crane, Founder/CEO, Voice Metrics
Voice technologies are taking off – from Amazon Alexa to Google Assistant, these platforms are the fastest-growing segments of computing – and will affect how businesses connect with consumers and users. Stuart Crane, an expert in the voice space, will take this somewhat complex subject and make it simple to understand, while giving you tips and techniques to get started in this exciting area of Voice.
12:00 PM - 1:10 PM
Luncheon Keynote: Non-Obvious Content Marketing
Andy Crestodina, Speaker, Author and Co-Founder/Strategic Director for Orbit Media Studios, Chicago
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working harder for the same results you got last year. It’s time to adapt. To go beyond the obvious. To be more resourceful approach to your content. We’re going to teach you to get more traffic in less time.
Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Collaborate with your sales prospects and referral partners
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
1:20 PM - 2:10 PM
Featuring digital marketing leaders from around the region. They will share practical insights taken straight from their businesses. Choose from multiple sessions to attend.
Education Perspectives: Brandon Coppernoll, Director of Digital Marketing, Ball State University
B2B Perspectives Panel
Digital Transformation in Health Care – An Omnichannel, Customer-Centric Approach
Morgan Griffith, Vice President of Digital Strategy, Mercy Health
Learn how Ohio’s largest health care system is putting consumers and patients at the center of their digital marketing efforts and leveraging omni-channel data-driven strategies to acquire, convert, and engage consumers and connect the customer journey with innovative digital technologies.
Getting Blood from a Turnip (AKA... Making MORE Money from the Channel)
Sherri Swabb, Director of Marketing, Yaskawa Motoman
This interactive session will discuss the strategy, multi-touch campaign and revenue impact developed with a targeted channel partner to create interest and awareness of a co-branded palletizing automation solution.
2:10 PM - 2:30PM
Afternoon Snack Break & Networking
2:30 PM - 3:20 PM
Keynote: Return On Audience - Rebooting Content Marketing & Customer Experience In A Post-Digital World
Robert Rose, Author, Strategist and Storyteller in Los Angeles | Chief Strategy Officer of the Content Marketing Institute
We’ve all seen the recent headlines: Content Marketing isn’t for everyone. Businesses Struggle with Digital Content. Content Marketing is more expensive or takes too long. Well, the truth is – those headlines are mostly true. But they don’t have to be. Content can be a transformative business strategy, or simply the rut into which we drive to mediocrity. Let’s reboot the whole notion of owned media, reset and peel back the covers of what’s actually going on with successful content marketing approaches in today’s digital enterprise. Let’s take a hard look at the actual business strategy of content and how we might fix content marketing and get to real, demonstrable, and profitable value to our business.
3:30 PM - 4:20 PM
Closing Keynote: Your Brain Is Lying To You: Become A Better Marketer By Overcoming Confirmation Bias
Michael Aagaard, Senior Conversion Optimizer, International Keynote Speaker in Vancouver, Canada
Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favoring information that confirms your worldview is extremely common human behavior. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this? In this session, we'll learn: the facts about confirmation bias and why it is such a dangerous pitfall for marketers; a framework for becoming aware of and overcoming your own confirmation bias; and hands-on techniques for cutting through the clutter and getting information rather than confirmation.
John is partner and brand + strategy director at Upward Brand Interactions. He specializes in building and positioning brands with fresh ideas and effective strategies that are rooted in thorough research, drive home unique value propositions, and capture market share.
Amy is a professional sales copywriter, consultant and speaker from Brighton, United Kingdom. In her keynote, she will teach you to say NO to boring business content. She’s a sought-after copywriter and content-trainer who teaches businesses how to avoid drab business content and instead write copy customers love to read.