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EVENT DATES
Mar 2018
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EXHIBITION HALL DATES
Mar 2018
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Venue

San Jose Convention Center 408 Almaden Blvd. San Jose , California 95110
Tel:
Website
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SMX West 2018 - Search Marketing Expo

Attendees

-

Exhibitors

30

Register

$599 - $2,695

Overview

Event Overview:

You’re Obsessed With Search. We Are, Too.

Search marketing continues to be the biggest and most powerful form of digital marketing. Search Marketing Expo (SMX®) has been the leading conference for SEO and SEM professionals since 2007, helping thousands of marketing practitioners from across the world succeed with their search marketing endeavors. Our dedicated SEO, SEM, and Retail tracks offer proven tactics to effectively attain your search and e-commerce goals.

Networking Events At SMX® West 2018

Meeting your fellow attendees, speakers, and exhibitors is a big part of the value of attending SMX West. Check out these networking activities for All Access pass holders and exhibitors.

Exhibitor Information:

Grow your business by sponsoring or exhibiting at Search Marketing Expo! The SMX Audience is composed of senior decision makers involved in buying media, tools, and services for their businesses. You won’t find a more interested and engaged audience.

Agenda

Mar 13   

7:00-9:00 AM

Breakfast & Registration

9:00-10:15 AM

Keynote: TBA

10:15-10:45 AM

Refreshments

10:45 AM-12:00 PM

ADVANCEDSEO Ranking Factors In 2018: What's Important, What's Not
Focus: SEO

 

ALLThinking Outside the SEM Box
Focus: SEM

 

ADVANCEDMan + Machine: The Exploding Brave New Universe For Today's Online Marketers
Focus: All

 

BEGINNERKeyword Research & Copywriting for Search Success
Focus: SEO

 

 

TBA
Learn With Google

Noon-1:30 PM

Lunch, Expo Hall & SMX Theater Opens
 

1:30-2:45 PM

ADVANCEDSEO For Google's Mobile-First Index & Mobile-Friendly World
Focus: SEO

 

ALLThe Art & Science Of Crafting Successful Ads
Focus: SEM

 

ALLHow Cisco Harnesses The Power Of SEO For Digital Transformation
Focus: All


ALLTBA

 

BEGINNERLink Building Fundamentals
Focus: SEO

 

 

TBA
 

2:45-3:15 PM

Refreshments & Expo Hall Time

3:15-4:30 PM

ALLGoing All-In On AMP
Focus: SEO

 

ALLBeyond Text: Mastering Other Ad Formats
Focus: SEM

 

ALLUsing Search Ads & Social To Deliver The Ultimate Knockout Punch
Focus: All

 

BEGINNERFundamentals of SEM
Focus: SEM

 

 

TBA
Learn With Google

4:30-4:45 PM

Break

4:45-6:00 PM

ALLAMP: Do Or Die?
Focus: SEO

 

ALLPerfect Your SEM Testing: How & Why To Evaluate Everything
Focus: SEM

 

ALLLocal Search: Significant Changes On The Horizon
Focus: All

 

BEGINNERSearch Engine-Friendly Web Design
Focus: SEO

 

 

TBA
 

6:00 - 7:00 PM

Expo Hall Reception


 

Mar 14   

7:00-9:00 AM

Breakfast & Registration

9:00-10:15 AM

Optimizing Content For Voice Search & Virtual Assistants
Focus: SEO

 

B2B SEM: Meeting Specific Challenges With Really Smart Tactics
Focus: SEM

 

ALLConversion Optimization: Turning Quick Wins Into Winning Streaks
Focus: SEM

 

 

10:15-10:45 AM

Refreshments, Expo Hall & SMX Theater Opens
 

10:45 AM-12:00 PM

ADVANCEDEnterprise SEOs, Unite!
Focus: SEO

 

Unleashing The Power Of Online Video Ads
Focus: SEM

 

ALLMust-Have Reports For Search Advertisers
Focus: SEM

 

 

Noon-1:30 PM

Lunch & Expo Hall Time
 

1:30-2:45 PM

ADVANCEDJavaScript & PWAs: What SEOs Need to Know
Focus: SEO

 

The Great SEM Toolbox Roundup
Focus: SEM

 

ADVANCEDHow To Develop Multichannel Attribution Models That Move The Needle
Focus: SEM

 

TBA
 

2:45 - 3:30 PM

Refreshments & Expo Hall Time

3:30-4:45 PM

ADVANCEDSuccessful SEO Using Markup & Structured Data
Focus: SEO


ALLAll Google Manual Penalties Explained
Focus: SEO

 

How To Maximize & Measure Performance On The Google Display Network
Focus: SEM

 

ALLAnalytics Clinic
Focus: All

 

 

9:00-11:00 PM

SMX After Dark

Mar 15   

7:30-9:00 AM

Breakfast & Registration

9:00-10:15 AM

ADVANCEDSolving SEO Issues In A World Of Constant Change
Focus: SEO

 

ADVANCEDAdvanced Audience Targeting & Management Tactics
Focus: SEM

 

10:15-10:45 AM

Refreshments

10:45 AM-12:00 PM

ADVANCEDThe Latest In Advanced Technical SEO
Focus: SEO

 

ALLFaster & Smarter: Moving From Manual to Automated SEM Campaign Management
Focus: SEM

 

Noon-1:00 PM

Lunch

1:00-2:00 PM

ALLAMA With Google Search
Focus: SEO

 

ALLCompetitive Research For SEM
Focus: SEM

 

2:00-2:15 PM

Break

2:15-3:15 PM

ADVANCEDMeet The SEOs
Focus: SEO

 

ADVANCEDUnderstanding Offline Targeting And Attribution
Focus: All

 

3:15-3:30 PM

Break

3:30-4:15 PM

ALLBest Of Show / Key SMX Takeaways

 

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