Menu
×
×

Sign Up

Your Profile will be reviewed by Admin
EVENT DATES
Oct 2018
MoTuWeThFrSaSu
1234567
891011121314
15161718192021
22232425262728
293031    
EXHIBITION HALL DATES
Oct 2018
MoTuWeThFrSaSu
1234567
891011121314
15161718192021
22232425262728
293031    

Venue

Wyndham New Yorker Hotel 481 8th Avenue New York , New York 10001
Tel: (212) 971-0101
Website
Google Map

Social Media Strategies Summit, Higher Ed

Attendees

200

Exhibitors

10

Register

$1,399 - $1,999

Overview

Learn best practices in social media marketing
from today's leading colleges and universities.

Agenda

Oct 11   

 7:45 am–8:45 am

General Summit Registration and Breakfast

 8:45 am–8:50 am

Conference Welcome by Summit Producer Breanna Jacobs

 8:50 am–9:00 am

Opening Remarks by Emcee, Mike Brown, SMSS Advisor

 9:00 am–9:45 am

Summit Opening Keynote

The Future of Social Media: The Art of Content and Science of Automation

Interested in speaking?
Click here to submit a proposal

SMSS Higher Education

SMSS General Conference

 10:00 am–10:45 am

PANEL: Tips, Best Practices, and Tools to Help You Make a Big Impact with Limited Resources

?

Jennie Moore Marshall
Director of Marketing
Regis College

Danielle Roberts
Assistant Director of Social Media
Rowan University

David Tytell
Director of Marketing - MIT Medical
Massachusetts Institute of Technology

 10:00 am–10:45 am

BRAND PANEL: How to Structure Your Team for Social Media Success

Scott Jaworski
Director of Global Social Media
Intel

 10:45 am–11:15 am

Sponsor Meet and Greet / Networking Break

SMSS Higher Education

SMSS General Conference

Theme

Evolving and Developing Your Social Media Strategy

Track A: Evolving and Developing Your Social Media Strategy

Track B: Content Creation and Storytelling Best Practices

Track C: Creating Engagement Across Social Media Channels

 11:15 am–12:00 pm

PANEL: Building Your Social Media Strategy for Crisis Communications

MODERATOR
Kelley Tuthill

VP of Marketing & Communications
Regis College

Krista Smith
Director of Social Media
Texas A&M University

Brian Wasson
Executive Social Media Director
St. Joseph’s College New York

Shawn Lindsey
Senior Director of Media Relations
University of Houston

 11:15 am–12:00 pm

Case study: How to Make Social Media an Integral Part of your B2B Marketing Plan

?

John Trembley
Managing Director and Partner
CheshireBeane, inc.

 11:15 am–12:00 pm

How a Tweet Got Us on Good Morning America...TWICE!

 

 

Ryan Peña
Social Media Strategiest
Be The Match

 11:15 am–12:00 pm

Social Media in Real-Time: Creating a Strategy to Reach and Engage Fans During Events & Grand Openings

?

Heather Brinckerhoff
Global Social Media Manager
LEGOLAND

 12:10 pm–12:55 pm

PANEL: Best Practices in Harnessing Social Media to Boost Recruitment Efforts

MODERATOR
Tony Dobies

Social Media Director
West Virginia University

Tearanny Street, M.S.
Director of Marketing and Communications
UCLA

 12:10 pm–12:55 pm

The Power of Personal Brand

 

 

 

John G. Graham Jr.
Employer Brand & Digital Strategy Lead
Merck Global Talent Acquisition

 12:10 pm–12:55 pm

How OWN Creates Community and Multi-Platform Success With Social Video

?

Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network

 12:10 pm–12:55 pm

Building Brand Trust Through Personalized Social Experiences

Interested in speaking?
Click here to submit a proposal

 1:00 pm–2:00 pm

Networking Hour — Hot Buffet Lunch Provided

 2:00 pm–2:45 pm

PANEL: Setting KPIs and Measuring the Performance of Your Social Media Programs

Mike Petroff
Director, Content Strategy
Harvard University

Matt Baldwin
Associate Director of Social Media
Kellogg School of Management at Northwestern University

 2:00 pm–2:45 pm

Gaining Leadership Support (Even Skeptics): An Open Story of One’s Corporate Journey

 

Carissa LaPura
Storyteller, Senior Marketing Manager 
McKesson Corporation

 2:00 pm–2:45 pm

How Ben & Jerry's Builds Authentic Relationships In A Digital Age

 

Jay Tandan

US Digital Marketing Manager
Ben & Jerry's

 2:00 pm–2:45 pm

Case Study: Social Media for Unsexy Organizations

?

Andreas Sandre
Press and Public Affairs Officer
Embassy of Italy in the United States

 2:55 pm–3:40 pm

PANEL: How to Leverage Social Media to Engage with Alumni and Support Your Institution's Fundraising Initiatives

Jason Boucher
Social Media Manager
University of New Hampshire

 2:55 pm–3:40 pm

Avoiding Legal Pitfalls with Social Media

 

 

Thaddeus Hoffmeister
Professor
University of Dayton

 2:55 pm–3:40 pm

Why (and How) You Should Be Consistently Creating High-Quality Social Media Content Every Day

?

Matthew Kobach
Manager, Digital and Social Media
New York Stock Exchange

 2:55 pm–3:40 pm

Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip

?

Kelsey Vanderlip
Senior Manager of Brand and Campaign Strategy
Away

 3:40 pm–4:00 pm

Networking Break and Refreshments

 4:00 pm–4:45 pm

PANEL: Building your Brand Ambassador Program

Terry Coniglio
Director of Content Strategy
Georgia State University

Robert Fougner
Account Executive
Hootsuite

 4:00 pm–4:45 pm

BRAND PANEL: Best Practices to Develop A Cross-Channel Social Media Strategy

Nilukshi De Silva
Global Brand Marketing and Digital Media Director
Urban Decay Cosmetics (L'Oréal Luxe Division)

Matt Hensler
Social Media Marketing Manager, US & Global
Toshiba

 4:55 pm–5:30 pm

Keynote

Session details coming soon!

Nikki Sunstrum
Director of Social Media
University of Michigan

 4:55 pm–5:30 pm

Keynote

Tangible Ways You Can Realize Social Media Innovation within Your Company

Interested in speaking?
Click here to submit a proposal

 5:30 PM

Cocktail Hour

Meet your peers, speakers, and recap the day's talks over drinks and appetizers!

 

Oct 12   

 9:00 am – 9:50 am

Hot Breakfast Provided for Attendees

 9:50 am – 10:00 am

Opening Remarks by Summit Emcee

SMSS Higher Education

SMSS General Conference

 10:00 am–10:40 am

Keynote

Don’t Shy Away from Tough Topics on Social: Using an Instagram Story to Help Sexual Assault Victims

 

 

 

Jon McBride
Media Relations and Social Media Manager
BYU

Joe Hadfield
Director of Online Communications
BYU

 10:00 am–10:40 am

Keynote

Boosting Your Bottom Line Through Influencer Marketing

Interested in speaking?
Click here to submit a proposal

 10:40 am – 11:00 am

Sponsor Meet and Greet / Networking Break and Refreshments

SMSS Higher Education

SMSS General Conference

Theme

Content Creation and Storytelling Best Practices

Track A: Social Media Advertising and Paid Media Best Practices

Track B: Driving Revenue and ROI through Social Media Channels

Track C: Harnessing Social Media Data and Insights to Improve Strategy

 11:00 am – 11:40 am

PANEL: Best Practices from Top Universities on How to Integrate Video into Your Social Media Strategy

MODERATOR
Vincent Orleck

Social Media Manager, Knowledge Enterprise Development
Arizona State University

Kristopher Karol
Director of Social Media Strategy
Indiana University

 11:00 am – 11:40 am

The Rise of Ethical Marketing

 

 

Maura Tuohy
Global Head of Social Content & Experiential Marketing
Mozilla

 11:00 am – 11:40 am

Best Practices in Lead Generation through Social Media

Tyler Anderson
CEO
Tack

 11:00 am – 11:40 am

Meeting your Audience Where They Are - A Case Study in Data-Driven Social Media Strategy

Interested in speaking?
Click here to submit a proposal

 11:50 am – 12:30 pm

PANEL: Creating Quality, Consistent Content that Engages Students Throughout Their Higher Education Journey

Kristen Convery
Senior Director, Marketing Content
Ohio State University

Lesli Larson
Director of Content Strategy
University of Oregon Communications

Rachel Colleen Smith
Associate Director, Social Media
Columbia Business School

 11:50 am – 12:30 pm

Attribution Challenges: Effective Paid Media Reporting Across Multiple Touchpoints

Interested in speaking?
Click here to submit a proposal

 11:50 am – 12:30 pm

B2B Case Study: Leveraging Social Media to Drive Sales

Jennifer Janowski
Women’s Health Segment Leader, Ultrasound
GE Healthcare

 11:50 am – 12:30 pm

Developing a High-Performing Social Listening Strategy

Interested in speaking?
Click here to submit a proposal

 12:30 pm – 1:30 pm

Networking Lunch

 1:30 pm – 2:10 pm

Strategic Content at Notre Dame: Longform Journalism and Social Media Success

?

Liz Harter
Social Media Manager
University of Notre Dame

 1:30 pm – 2:10 pm

Hacks for Developing Your Best-Performing Facebook Ads

Interested in speaking?
Click here to submit a proposal

 1:30 pm – 2:10 pm

How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign

 

Jon Amihud
Social Media Strategist
Memorial Sloan Kettering Cancer Center

 1:30 pm – 2:10 pm

Case Study: The Art and Science of Brand Advocacy

?

Jamie Rutter
Manager, Digital Engagement & Advocacy Programs
United Airlines

 2:20 pm – 3:00 pm

Closing Keynote

Developing the Marketing Function of the Future to Drive Business Growth

Interested in speaking?
Click here to submit a proposal

 3:00 pm

Summit Concludes

Keynote Speakers

David Tytell

Director of Marketing - MIT Medical

Massachusetts Institute of Technology

David Tytell has a proven track record for building, managing, and monetizing websites. He currently leads the communications team for MIT’s on-campus clinic and the university’s self-funded health insurance plan. His group is responsible for public health communication across the MIT campus, as well as all internal communications for MIT Medical. A former astronomer, Tytell brings his strong science background and science journalism experience to healthcare and higher education communication. Tytell has spent his career in print and web publishing, and has worked at both Sky & Telescope magazine and America’s Test Kitchen.

Press Releases

Videos +

SERVICE PROVIDERS

MORE events +

I Want to


Send me discounts and offers from hotels nearby
By Signing up you agree to User Agreement and Privacy Policy
I want to list my services