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EVENT DATES
Oct 2018
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EXHIBITION HALL DATES
Oct 2018
MoTuWeThFrSaSu
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891011121314
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22232425262728
293031    

Venue

Wyndham New Yorker Hotel 481 8th Avenue New York , New York 10001
Tel: (212) 971-0101
Website
Google Map

Social Media Strategies Summit, NYC

Attendees

250

Exhibitors

15

Register

$1,399 - $1,999

Overview

SMSsummit is your reliable source for the latest best practices in social media marketing. Over the course of 3 days, we craft the perfect balance of case studies, deep-dive and how-to sessions — all to equip you with the tools and strategies you need to create a strong-performing, engaging social media presence for your brand.

Agenda

Oct 11   

Keynote

The Future of Social Media: The Art of Content and Science of Automation

Interested in speaking?
Click here to submit a proposal

 10:00 am–10:45 am

Brand Panel

How to Structure Your Team for Social Media Success

Scott Jaworski
Director of Global Social Media
Intel

 10:45 am–11:15 am

Sponsor Meet and Greet / Networking Break

Track A: Evolving and Developing Your Social Media Strategy

Track B: Content Creation and Storytelling Best Practices

Track C: Creating Engagement Across Social Media Channels

 11:15 am–12:00 pm

Case Study: How to Make Social Media an Integral Part of your B2B Marketing Plan?

John Trembley
Managing Director and Partner
CheshireBeane, inc.

 11:15 am–12:00 pm

How a Tweet Got Us on Good Morning America...TWICE!

 

Ryan Peña
Social Media Strategist
Be The Match

 11:15 am–12:00 pm

Social Media in Real-Time: Creating a Strategy to Reach and Engage Fans During Events & Grand Openings?

 

Heather Brinckerhoff
Global Social Media Manager
LEGOLAND

 

 12:10 pm–12:55 pm

The Power of Personal Brand

 

John G. Graham Jr.
Employer Brand & Digital Strategy Lead
Merck Global Talent Acquisition

 12:10 pm–12:55 pm

How OWN Creates Community and Multi-Platform Success With Social Video?

 

Conner LeBas
Director, Marketing & Social Media
OWN: Oprah Winfrey Network

12:10 pm–12:55 pm

Building Brand Trust Through Personalized Social Experiences

 

Interested in speaking?
Click here to submit a proposal

 1:00 pm–2:00 pm

Networking Hour — Hot Buffet Lunch Provided

 2:00 pm–2:45 pm

Gaining Leadership Support (Even Skeptics): An Open Story of One’s Corporate Journey

 

Carissa LaPura
Storyteller, Senior Marketing Manager
McKesson Corporation

 2:00 pm–2:45 pm

How Ben & Jerry's Builds Authentic Relationships In A Digital Age

 

Jay Tandan
US Digital Marketing Manager
Ben & Jerry's

 2:00 pm–2:45 pm

Case Study: Social Media for Unsexy Organizations

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Andreas Sandre
Press and Public Affairs Officer
Embassy of Italy in the United States

 2:55 pm–3:40 pm

Avoiding Legal Pitfalls with Social Media

 

Thaddeus Hoffmeister
Professor
University of Dayton

 2:55 pm–3:40 pm

Why (and How) You Should Be Consistently Creating High-Quality Social Media Content Every Day?

 

Matthew Kobach
Manager, Digital and Social Media
New York Stock Exchange

 2:55 pm–3:40 pm

Away: How This Global Travel Brand Uses Social Media to Build a Brand and Inspire People to Plan Their Next Trip?

 

Kelsey Vanderlip
Senior Manager of Brand and Campaign Strategy
Away

 3:40 pm–4:00 pm

Networking Break and Refreshments

 4:00 pm–4:45 pm

Brand Panel

Best Practices to Develop A Cross-Channel Social Media Strategy

Nilukshi De Silva
Global Brand Marketing and Digital Media Director
Urban Decay Cosmetics (L'Oréal Luxe Division)

Matt Hensler
Social Media Marketing Manager, US & Global
Toshiba

 4:55 pm–5:30 pm

Keynote

Tangible Ways You Can Realize Social Media Innovation within Your Company

Interested in speaking?
Click here to submit a proposal

 5:30 PM

Cocktail Hour

Meet your peers, speakers, and recap the day's talks over drinks and appetizers!

Oct 12   

Opening remarks by Emcee, Mike Brown, SMSS Advisor

 10:00 am – 10:40 am

Keynote

Boosting Your Bottom Line Through Influencer Marketing

Interested in speaking?
Click here to submit a proposal

 10:40 am - 11:00 am

Sponsor Meet and Greet / Networking Break and Refreshments

Track A: Social Media Advertising and Paid Media Best Practices

Track B: Driving Revenue and ROI through Social Media Channels

Track C: Harnessing Social Media Data and Insights to Improve Strategy

 11:00 am – 11:40 am

The Rise of Ethical Marketing

 

 

Maura Tuohy
Global Head of Social Content & Experiential Marketing
Mozilla

 11:00 am – 11:40 am

Best Practices in Lead Generation through Social Media

Tyler Anderson
CEO
Tack

 11:00 am – 11:40 am

Meeting your Audience Where They Are - A Case Study in Data-Driven Social Media Strategy

 

Interested in speaking?
Click here to submit a proposal

 11:50 am – 12:30 pm

Attribution Challenges: Effective Paid Media Reporting Across Multiple Touchpoints

 

Interested in speaking?
Click here to submit a proposal

 11:50 am – 12:30 pm

B2B Case Study: Leveraging Social Media to Drive Sales

Jennifer Janowski
Women’s Health Segment Leader, Ultrasound
GE Healthcare

 11:50 am – 12:30 pm

Developing a High-Performing Social Listening Strategy

 

Interested in speaking?
Click here to submit a proposal

 12:30 pm – 1:30 pm

Networking Lunch

 1:30 pm – 2:10 pm

Hacks for Developing Your Best-Performing Facebook Ads

 

Interested in speaking?
Click here to submit a proposal

 1:30 pm – 2:10 pm

How a Major Cancer Hospital Partnered with Influencer Humans of New York to Create a Truly Moving Campaign

 

 

 

Jon Amihud
Social Media Strategiest
Memorial Sloan Kettering Cancer Center

 1:30 pm – 2:10 pm

Case Study: The Art and Science of Brand Advocacy

 

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Jamie Rutter
Manager, Digital Engagement & Advocacy Programs
United Airlines

 2:20 pm – 3:00 pm

Closing Keynote

Developing the Marketing Function of the Future to Drive Business Growth

Interested in speaking?
Click here to submit a proposal

 3:00 pm

Summit Concludes

Keynote Speakers

Scott Jaworski

Director of Global Social Media

Intel

As Intel’s Director of Global Social Media & Digital Marketing Media, Scott leads a global team of strategic-minded experts responsible for creating, deploying and maintaining Intel’s worldwide social strategy.  His 15 years+ of experience in the industry reflects a diversified skill set of design, media, and strategy… applied across brand, agency, and start-up; with a proven track record of evolving concepts into revenue-generating experiences.  In both previous and current roles, Scott implements and manages an eclectic range of Omni-channel awareness, acquisition, and retention-based programs. 

When Scott’s not immersed in the digital space, you might find him snowboarding in the great outdoors… or happy at home enjoying family time with his wife, son & boxer “T-Rex”.

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