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Oct 2018


MGM Grand Hotel & Casino 3799 Las Vegas Boulevard South Las Vegas , Nevada 89109
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&THEN 2018 The DMA Annual Event - Direct Marketing Association






Event Overview:

Each year, &THEN becomes the global HQ for the data-driven marketing industry. It’s a place where ideas take root and business gets done.

&THEN is a place for today’s empirically-driven, creatively-inspired marketers to convene, connect, and find new ways to create demand.  You’ll find hundreds of the most advanced solution providers and best practice case studies – all under one roof.

Attendee Information:


&THEN is coming to Las Vegas. Ignite discovery, make new connections and transform the future of the data and marketing industry.


If you’re a data-driven marketer, looking to learn best practices, gain actionable insights and meet other like-minded marketers, then you must attend &THEN.


&THEN gives marketers a 360° view of all the very latest and most effective marketing trends and tactics—social, mobile, search, retargeting, email, analytics, cutting-edge mail, and creative.

Exhibitor Information:


&THEN offers data-driven marketing organizations the unique opportunity to showcase their brand and engage with the largest community of marketers from around the world.

  • DMA is the only community that champions deeper consumer engagement through use of data-driven marketing
  • Thousands of marketing professionals gather to share best practices and discover innovative technology
  • Attendees come to develop new business, services and partners
  • Connect with clients, prospects, partners, and industry leaders to deepen your relationships and drive growth

About DMA:

DMA is the world’s leading independent organization for data-driven marketers. Our vision is for a world in which every marketer has the ability to provide their customers with exactly what they need, at precisely the right moment when they need it.

Keynote Speakers

Bozoma Saint John

Chief Brand Officer


Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trail blazing brand marketing executive and change agent. With almost 20 years of experience that spans multiple industries including digital music/entertainment, consumer packaged goods, fashion, automotive and sports, Boz is uniquely qualified for her current role as the Chief Brand Officer at Uber. In June 2017, Boz was appointed into the newly established role at Uber to utilize her years of expertise in combining her pop culture savvy, analytical consumer insights, and the ever changing media landscape to build a deeper, more meaningful connection between Uber and its drivers and riders.

Boz rose to fame in tech circles during her most recent role as the Head of Global Consumer Marketing for Apple Music and iTunes (including iTunes movies, iBooks and Apple News) where she spearheaded campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. Boz even stepped in front of the camera to represent the brand in a memorable commercial for Apple Music featuring James Corden, and Apple executives Eddy Cue and Jimmy Iovine which premiered on the 2016 Emmy Awards. However, her most electrifying moment at Apple was when Boz stole the show at Apple’s keynote World Wide Developers Conference when she introduced the new user interface for Apple Music. Following her presentation, Buzzfeed called her the “coolest person to ever go on stage at an Apple event” and Wired Magazine reminded the world “she was a bad ass long before she was at Apple.”

Before Apple Music and iTunes, Boz was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio (Pepsi, Mountain Dew and Aquafina) by engaging tastemaker-consumers using various channels in print, online, grassroots, events, and retail vehicles. She aligned teams internally and externally to create a formidable center of excellence which created partnerships with film studios for authentic product placement, record labels for breakthrough commercial deals, and the sports industry with the NFL for the Super Bowl Halftime Show (featuring Beyonce in 2013, Bruno Mars in 2014, and Katy Perry in 2015). Prior to Pepsi, Boz served as Vice President of Marketing for Ashley Stewart (a women’s fashion brand) as well as managed accounts at advertising agencies Arnold Worldwide and Spike Lee’s SpikeDDB. During her tenure, she has had the pleasure of developing strategic partnerships and activations with some of the world’s biggest stars like Kanye West, Tom Brady, Kerry Washington, Nicki Minaj, Eminem, Lady Gaga, Taylor Swift, Drake, & Mary J Blige and of course her idol, THE Michael Jackson.

Boz has been recognized for her breakthrough work by both the industry and her peers, having been inducted in the American Advertising Federation Hall of Achievement in 2014. She currently sits on their Executive Committee. She was named 2016’s Executive of the Year by Billboard Magazine, featured in Fortune Magazine’s Disruptors, Innovators & Stars 40 Under 40 feature, Billboard’s Top Executives 40 Under 40 and Power 100 lists, Fast Company’s 100 Most Creative People, Ad Age’s 50 Most Creative People, Ebony Magazine’s 100 Powerful Executives, Black Enterprise’s Most Powerful Women in Business, and made the cover of AdWeek as one of the most exciting personalities in Advertising. Additionally, Boz has been awarded African Health Now’s Inaugural Gift of Life Leadership Award as well as BET’s Leading Women Defined Butterfly Award. In March, 2017, she was named as a Henry Crown Fellow in the Aspen Institute.

In spite of all of her professional accomplishments, Boz recognizes her greatest job is as mother to her 7 year old daughter, Lael. After the death of her husband Peter to cancer in 2013, Boz also took on the efforts of raising funding for cancer research, and was recognized by the TJ Martell Foundation at their Women of Influence gala for her devotion to the cause. Boz’s other philanthropic efforts include serving on the Leadership Council for the United Nation’s partnership with the PVBLIC Foundation, and as a mentor for the Levo League.

Boz was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs CO when she was 12 years old. She received her Bachelor’s degree in English and African American Studies from Wesleyan University (at which she currently sits on the President’s Advisory Council). After becoming an adopted daughter of Harlem NYC for over a decade, she now resides in Los Angeles, CA with offices in LA and San Francisco.

Bill Hoffman

Chief Analytics Officer and Head of CRM

US Bank

Bill Hoffman joined U.S. Bank in February 2015 as Chief Analytics Officer and leads the Enterprise Research & Analytics (ERA) team which includes enterprise customer analytics, workforce analytics, and direct marketing analytics. Bill also has responsibility for Customer Relationship Management (CRM) strategy and governance for U.S. Bank. He joined from Tradecraft Insights where he was Founder and CEO of the Customer Insights & Analytics consultancy with clients primarily in Retail, including Walmart, Bass Pro Shops, and Target.

Prior to Tradecraft he served as Senior Vice President of Customer Insight & Strategy for Best Buy where he created and led the Consumer Insights Unit (CIU) responsible for the Customer Analytics, Customer Research, Competitive Strategy/Market Intelligence, Market Analytics, and VOCE (Voice of the Customer through the Employee) teams. He also served as Senior Expert in McKinsey & Company’s Strategy Practice, a Partner at The Gallup Organization, and in SVP Strategy roles for Bank of America, including leading the Mass Affluent segment strategy.

Hoffman began his career at the Central Intelligence Agency where he earned the Balkans service medal & two exceptional performance awards; he also served in the United States Navy ending his tenure as a Lieutenant (Intel).

He was selected for the Minneapolis/St. Paul 40 Under Forty award in 2012.

Rhonda Vetere



Rhonda Vetere is a seasoned technology professional and has joined nThrive’s Executive Leadership Team as President. Rhonda will be working across several businesses as an industry change agent to assist with multiple mergers, creating synergies across all the lines of business, and for her onshore/offshore experience. Rhonda has a very deep domain expertise in technology and data which is why she was asked to join nThrive from Estee Lauder where she was Chief Technology Officer. There, she led global technology and enterprise-wide functions, including analytics, and transformed the company’s technology, digital, social and retail technology approach

During her career, she has led 21 successful global mergers, and her ability to consistently deliver global results has earned her over 12 Industry awards including Top 100 STEM, Global Top 150 for business transformation, Global 100 Industry Leaders for innovation and leadership along with The Stevie Award for global business leadership. She has worked across industry sectors from telecommunications, network, financial services, Fintech, service management, outsourcing, insourcing, insurance, retail to prestige beauty. As a results-oriented, client-focused executive, Rhonda adds value by delivering technology that improves cost and performance to drive the right business outcomes.

She has a tremendous social following, most recently won the prestigious Gold Medal Stevie Award focused on transformation/innovation, and was named by SWAAY magazine as one of the most “prominent female voices in tech.”


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