The Legislature privatized the Utah State Fair Organization in 1995, giving the gubernatorial appointed board of directors a mandate to make the Fair profitable. The desire was to allow the Fair to no longer be subsidized by taxpayers. The Fairpark Staff works diligently to establish year-round events at the Fairpark to ensure there will always be a Utah State Fair.
The Utah State Fair has continued to promote Utah and it's products with events by the Utah Dairy Council, Utah Beef Council, Utah Wool Growers Association, and the Utah Farm Bureau. "Utah's Own" Food Court features locally grown and prepared foods from around the state. The Utah State Fair strives to blend the best of Utah tradition and heritage with new technology and modern ideals.