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Apr 2018


Gaylord National Resort & Convention Center 201 Waterfront Street National Harbor , Maryland 20745
Tel: (301) 965-4000
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XDP - Experience Design Project 2018






$195 - $495


Event Overview:


The Xperience Design Project (XDP) is a two-day, business-focused experience for association professionals and partners. Think of it as an “events hackathon” for the association industry.

If you plan, build, or support association events, you cannot miss XDP.

Attendee Information:


XDP will help you create better experiences for your event audiences and increase the success of your association events, conferences, and trade shows.

XDP is:
    The place to collaborate with colleagues and develop business partnerships.
    A testing lab for the meetings industry.
    An idea accelerator for association professionals across all functions, including marketing, meeting planning, technology, programming, and executive management.
    A hub for subject-matter experts to share best practices and industry trends.
    The most efficient environment for association professionals and their partners to conduct business.
    The first event of its kind, designed and produced by ASAE, an industry leader in association meetings, conferences, and trade shows.

 The Lab
Collaborate and Learn

The Lab is a full-day collaborative learning environment where you work side by side with industry partners to share ideas, uncover opportunities, and tackle the most important industry issues in the meetings industry today. Led by a dynamic host and industry thought leaders serving as zone facilitators, The Lab will challenge you to engage with your peers and partners.

Through a hub-and-spoke-designed learning environment, you will spend the morning exploring each of six zones of educational content. In the afternoon, you will be able to select the zone most relevant to you.

Renew, Relax and Connect
(evening event included in the overall registration price)

“Connections” is a can’t-miss social event. After you spend the day learning and experimenting in The Lab, enjoy an evening celebration that offers an opportunity to meet new people and deepen relationships. Enjoy all-star entertainment and VIP networking.

 Business Exchange
Get Down to Business

Taking place on day two, The Business Exchange is a series of one-on-one conversations where business gets done.

Kick off with breakfast and a TED-style recap of breakthroughs from The Lab. Following the recap, you’ll have the opportunity to conduct individual meetings with industry partners that you would like to consider for your upcoming events. You are not required to set up appointments—you will indicate your specific needs during registration so that we can match you with solutions providers to meet them.

Exhibitor Information:

 XDP for Business Partners

XDP connects you directly with association meeting professionals and decision makers who are seeking to provide new experiences for their event audiences.
As an XDP business partner, you’ll:

    Work side-by-side in The Lab with association professionals in marketing, meeting planning, technology, programming, and executive management to develop solutions for trending issues in the industry.
    Relax and network with current and prospective association professional clients over a shared evening of entertainment at Connections.
    In The Business Exchange, meet one-on-one with association professionals matched to your specific objectives, driven by responses to the registration survey, as well as self-selection throughout the first day of the event.

What sets XDP apart:

    The XDP experience was designed from the ground up in collaboration with business partners.
    The XDP audience has true buying and influencing authority.
    Access to cross-functional, interdependent association teams creates connections across organizational silos.
    Multi-tiered investment opportunities are available for companies of any size.
    XDP is focused on income and outcome for business.
    Business partners are incorporated into the entire experience as trusted advisors and solution providers.
    Every aspect of The Lab, Connections, and The Business Exchanges contributes to an environment that encourages consultative, relationship-based solutions.
    Customized appointments with organizations that meet your customer criteria are pre-arranged for The Business Exchange.
    Partnerships investment provides direct access to your audience in a non-transactional environment.
    The industry partner packages have been developed to ensure partners of all sizes can participate, starting at a $7,500 participation level.

About ASAE:

ASAE is the essential organization for association management, representing both organizations and individual association professionals. We believe associations have the power to transform society for the better. Our passion is to help association professionals achieve previously unimaginable levels of performance. We do this by nurturing a community of smart, creative, and interesting people: our members. In short, we are the Center for Association Leadership.

XDP has replaced the ASAE Springtime Expo.


Apr 19   

6:30 a.m. – 7:30 a.m.

Morning Kickstarters

7:30 a.m. – 6:00 p.m.

At Your Service

8:00 a.m. – 8:30 a.m.

Doors open to The Lab

8:00 a.m. – 9:00 a.m. 

Arrival & Breakfast

9:05 a.m. – 9:15 a.m.

Doors Close to The Lab

9:15 a.m. – 10:45 a.m. 

Welcome & Lab Kick-Off 

10:45 a.m. – 11:00 a.m. 

Refresh Break

11:00 am –12:30 p.m. 

Zone Rotation 1

12:30 p.m. – 12:45 p.m. 

Pop-Up Talk 

12:45 p.m. –1:30 p.m. 

Zone Refresh/Rotate/Lunch 

1:45 p.m. – 2:45 p.m. 

Zone Rotation 2

2:45 p.m. – 3:00 p.m. 

Pop-Up Talk 

3:00 p.m. – 3:30 p.m. 

Zone Refresh/Rotate

3:30 p.m. – 4:30 p.m. 

Zone Rotation 3

4:30 p.m. – 5:00 p.m. 

Highlights/Wrap Up

5:30 p.m. – 8:00 p.m. 

Connections - Reception & Entertainment

Apr 20   

7:00 a.m. – 7:45 a.m.

Morning Kickstarters

7:30 a.m. – 3:00 p.m. 

At Your Service 

8:00 a.m. – 8:45 a.m. 


8:45 a.m. – 10:30 a.m. 


10:30 a.m. – 11:00 a.m. 

Refresh Break 

11:00 a.m. – 11:20 a.m. 

Business Exchange Appointment 1

11:00 a.m. – 11:45 a.m. 

Idea Accelerators 

11:30 a.m. – 11:50 a.m. 

Business Exchange Appointment 2

12:00 p.m. – 12:20 p.m. 

Business Exchange Appointment 3

12:00 p.m. – 12:45 p.m. 

Idea Accelerators 

12:00 p.m. – 2:45 p.m. 

Lunch in the Business Exchange

12:30 p.m. – 12:50 p.m. 

Business Exchange Appointment 4

1:00 p.m. – 1:20 p.m. 

Business Exchange Appointment 5

1:00 p.m. – 1:45 p.m. 

Idea Accelerators 

1:00 p.m. – 2:00 p.m. 



Lunch in the Idea Accelerators


1:30 p.m. – 1:50 p.m. 

Business Exchange Appointment 6

2:00 p.m. – 2:20 p.m. 

Business Exchange Appointment 7

2:15 p.m. – 3:00 p.m. 

Idea Accelerators 

2:30 p.m. – 2:50 p.m. 

Business Exchange Appointment 8

3:15 p.m. – 4:15 p.m.

XDP Closing Experience 


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