Press Releases

Aug 9, 2016

BDA Expands its Operations into Europe, the Middle East and Africa

Aug 9 2016 Print Download PDF

Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier Merchandise Agency serving Fortune 1000 companies worldwide, today announced it has opened a new office in the United Kingdom (UK) to support Europe, Middle East and Africa (EMEA) markets and respond to the growing international demand for branded merchandise.

The new BDA office is located just outside of London and will be the strategic launch point and corporate office location for the BDA UK team. With the UK acting as its hub, BDA will be able to better service both existing and new enterprise client’s worldwide go-to market campaigns and growth initiatives through in-territory support and market-specific expertise.

“We are so excited to be able to combine the power of merchandise and BDA’s service excellence for our amazing clients both existing and future, on a global scale,” said Jay Deutsch, CEO and co-founder of BDA. “As more and more Fortune 1000 companies both in the U.S. and abroad are fueled by market expansion, and the growing demand for localized in-territory activations, BDA is committed to helping our clients win.”

The new BDA UK team brings more than 75 years cumulative experience to the EMEA, where the BDA Merchandise Agency model will help drive innovative in-store features and displays, gifting programs and custom bespoke opportunities. BDA UK will actively seek out potential clients in need of branded merchandise solutions and assist existing clients with expanding into these new geographic regions. In addition, to support its global expansion, BDA has invested in its supply chain and fulfillment and distribution across the U.S. and Asia, with offices in both Shenzhen and Shanghai, China.

Aug 3, 2016

Cyprium Partners Announces New Sponsorless Mezzanine Investment in Bensussen Deutsch & Associates, LLC (BDA)

Cleveland, OH, – Cyprium Partners, a non-control private equity firm, is pleased to announce its new sponsorless mezzanine investment and commitment in Bensussen Deutsch & Associates, LLC (BDA). This investment was the eleventh transaction from the firm’s Cyprium Investors IV fund, which closed in December 2014.

Founded in 1984, and headquartered in Woodinville, Washington, BDA is a full service promotional agency specializing in holistic branded merchandise solutions designed for its Fortune 1000 customers, major professional sports leagues and teams, and worldwide entertainment properties. The Company also has a consumer products division that, including other initiatives, is one of the largest 3rd party video game accessories innovators under its “PowerA” brand (see and

BDA is led by its co-founders and childhood friends, Eric Bensussen and Jay Deutsch who inspire their company every day and have orchestrated tremendous revenue growth and customer diversity over the past 32 years. “Cyprium is excited and honored to have the opportunity to invest in Eric and Jay’s company, the largest privately held advertising specialties and branded merchandise agency for enterprise clients in the United States,” said Mike Conaton, a Managing Partner at Cyprium Partners. “We look forward to supporting BDA’s aggressive growth through organic expansion and strategic acquisition.”

“They are a very progressive company, and this is why we chose to partner with Cyprium. Mike and his team share our commitment and market outlook, and we know this will further drive our value and opportunities,” said Jay Deutsch, CEO of BDA. “We plan on keeping both sides very busy over the next few years.” 

Jul 19, 2016

Bensussen Deutsch & Associates Expands Entertainment Division

WOODINVILLE, Wash., July, 19, 2016 -- Bensussen Deutsch & Associates, LLC (BDA), the nation's premier branded Merchandise Agency serving Fortune 1000 companies worldwide, today announced the expansion of its entertainment division to broaden the company's properties both domestically and around the globe.

BDA has promoted to national account director, Jeff Kern, who will oversee the entertainment team out of the company’s Los Angeles office. Kern brings more than 25 years of experience in promotional merchandising for the entertainment industry and licensed property management. In his new role, Kern will be responsible for creating new client revenue streams and managing the company’s in-territory merchandise strategy for entertainment clients worldwide.

Additionally, BDA has hired two new industry veterans, Kory Kugler and Anita Sebetic. With more than 30 years cumulative experience in promotional products and specifically in the entertainment marketing space, Kugler and Sebetic will focus on raising brand awareness for clients by leveraging the company’s relationships, including those with major retailers in the U.S. and abroad. Kugler and Sebetic will work in Los Angeles and report directly to Kern.

BDA services a growing client roster of high-profile entertainment brands such as Sony Pictures Entertainment, FOX, HBO, FremantleMedia and Loot Crate, among others.

Jul 14, 2016

BDA Director Celebrated as Industry's International Person of the Year Winner

Bensussen Deutsch & Associates, LLC (BDA), the nation’s premier branded Merchandise Agency serving Fortune 1000 companies worldwide, celebrates LeeAnn Schumacher who was recognized as the 2016 International Person of the Year at the Advertising Specialty Institute (ASI) Counselor Awards Banquet, held Wednesday evening July 13, 2016 at the Field Museum in Chicago.

Schumacher, senior director of sourcing at BDA, oversees all U.S. import activities and BDA Asia operations and was one of 10 individuals to receive exclusive accolades at the ASI ceremony. The International Person of the Year Award is presented annually to an individual who has shown unprecedented expertise throughout the international marketplace and has demonstrated significant accomplishments within the industry as a whole.

An industry veteran with more than 15 years of experience in sourcing, product development and merchandising, Schumacher spearheaded the opening of the company’s new office in Shanghai which launched – start to finish – in less than five months. In addition, she has been responsible for the company’s Shenzhen office operations. The Counselor magazine editorial staff selected Schumacher from nominations across the promotional products industry.




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