Oct 11, 2016
InnerWorkings and PNC Bank to Share Innovations at 2016 DMA Conference
CHICAGO--(BUSINESS WIRE)-- InnerWorkings (NASDAQ: INWK) plans to revolutionize DMA &THEN Conference attendees' direct marketing efforts.
Pamela Spain, Vice President of Enterprise Accounts at the premier global marketing execution firm, will offer a first look at insights and innovations gleaned from InnerWorkings' ongoing work with PNC Bank, N.A.
Joined by Tanya Herriott, Senior Vice President of Credit Card Marketing at PNC, and Jody Berenblatt, Senior Consultant at GrayHair Advisors, Spain will discuss how an optimized marketing execution platform—in combination with the right partner—can transform direct marketing efforts.
"Many marketers are challenged with executing direct marketing campaigns effectively because they lack visibility into the process itself," Spain notes. "Marketers will walk away from this session with immediately applicable strategies to assess their current direct marketing efforts, and guidance on how to implement critical course corrections."
The panel will also share how attendees can ramp up analytics use in direct marketing efforts. Using the lens of the PNC / INWK partnership, Herriott will explore how she leveraged analytics to not only refine PNC's direct marketing strategy, but also to transform collaboration throughout the entire direct marketing process.
"InnerWorkings has helped my team optimize our direct marketing, from campaign development to in-home delivery. This has translated to considerable time and cost savings, as well as increased response rates," said Herriott. "I'm looking forward to revealing some of the best practices I've learned through our relationship over the years."
Spain, Herriott and Berenblatt's panel discussion at the DMA &THEN Conference in Los Angeles will be held on October 18 from 2:30 to 3:15 p.m. For more information, visit http://andthen.thedma.org/schedule/#141-8.
Oct 4, 2016
InnerWorkings Announces Peter Thompson as Chief Commercial Officer
CHICAGO--(BUSINESS WIRE)-- InnerWorkings, Inc. (NASDAQ: INWK), the leading global marketing execution firm, announced today that Peter Thompson has joined the Company as Chief Commercial Officer. Peter will lead the global sales and marketing efforts for the company, and will focus on helping InnerWorkings achieve its growth objectives.
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, brings a wealth of experience in leading high performing sales teams in a business-to-business growth environment. While at Perkins, he drove the firm's asset growth from $8.9 to $22 billion and extended the client base across the United States, Asia and European institutional, retail and intermediary markets.
"Peter has a successful track record of collaborating with CEOs and management teams across the Fortune 500 to deliver against ambitious growth targets," said Eric D. Belcher, Chief Executive Officer of InnerWorkings. "As we continue to develop our company's high-end professional sales growth engine, the addition of Peter to our leadership team is a big step forward."
Mr. Thompson also previously served as President and Chief Executive Officer of Chicago Asset Management Company, LLC (2007-2009) and Executive Vice President of Ariel Capital Management (1994-2006), where he oversaw Institutional Business Development and Client Service and was a central figure in helping Ariel's asset base grow from $2 billion to more than $21 billion. Mr. Thompson currently serves on a variety of boards including the University of Chicago Booth School of Business, Providence College, and the WGA/Evans Scholars Foundation.
Mr. Thompson commented, "I share Eric's enthusiasm—and vision—for the future of InnerWorkings. The opportunities are very real, and very exciting. I'm looking forward to getting started."
Sep 28, 2016
InnerWorkings Announces Exclusive Partnership with Preferred Hotels & Resorts
CHICAGO--(BUSINESS WIRE)-- InnerWorkings, the leading global marketing execution firm, today announced a new partnership with Preferred Hotels & Resorts, the world's largest independent hotel brand.
Under the exclusive multi-year agreement, InnerWorkings will facilitate the production of all branded items that Preferred Hotels & Resorts creates for its offices, member hotels, current and potential partners and loyal guests, from the company's Preferred Travel magazine to collateral for its iPrefer hotel rewards program, as well as all related shipping and freight logistics.
"InnerWorkings will help us improve time and cost efficiencies by consolidating our global marketing supply chain," said Ken Mastrandrea, Chief Operating Officer at Preferred Hotels & Resorts. "We look forward to the transparency and simplicity of their single, global solution."
With its global footprint and $1 billion buying power, InnerWorkings will capture timing and cost efficiencies, leveraging innovative strategies that streamline global distribution and reduce costs for Preferred Hotels & Resorts.
Added Pat McCusker, President of North America at InnerWorkings: "For global brands like Preferred Hotels, the impact of our streamlined solutions on the marketing supply chain is transformative. We're looking forward to our collaboration, and to celebrating the results of our work together."
Sep 19, 2016
InnerWorkings Receives Top Award for Innovation in Packaging
CHICAGO--(BUSINESS WIRE)-- InnerWorkings, Inc. (NASDAQ: INWK), the premier global marketing execution firm, continues to receive industry recognition for its innovation and outstanding work in marketing execution for brands worldwide.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160919006194/en/
including Best in Show - Super Premium for the Penfolds' Global Travel Retail Gifting Range. The Penfolds' range also received the top Drinks Presentation - Super Premium award. InnerWorkings' 2015 Harrods Christmas Hamper Range took home the Seasonal Gift Pack award.
Drawing entries from multiple countries in Europe and North America, the 2016 Luxury Packaging Awards were revealed in London with hundreds of the industry's top designers, manufacturers and enthusiasts in attendance. The elite international panel of judges selected winners based on great design and packaging innovation in five specific areas: quality and innovation, functionality, shelf stand-out, adding value to the brand, and luxury feel.
"We are truly honored to receive three notable awards at this year's 2016 Luxury Packaging Awards," states Simon Bell, General Manager of InnerWorkings Luxury Packaging Division. "We are razor-focused in our partnerships with luxury brands and committed to providing innovative packaging solutions that not only drive cost savings and accountability, but also make customers stop in their tracks."
These three latest awards from Packaging News join InnerWorkings' impressive roster of recent awards including several from Point of Purchase Advertising International (POPAI) and PromaxBDA.