Suzanne Pruitt is Director of Marketing for the Gift, Souvenir and Apparel portfolio for Urban Expositions, a Clarion Events company. Before joining Urban, Suzanne owned and operated the boutique PR/marketing firm, Marsh Meadows Marketing, specializing in the gift, home and trade show industries. Throughout her career Suzanne has also held management roles for other trade show/mart management companies, including Vice President of Marketing for the LA Mart and Director of Marketing | Gift for AmericasMart.
Can you briefly describe the Womenswear in Nevada Show?
The Womenswear in Nevada Show (WWIN) is a semi-annual event that’s held at the Rio Hotel & Casino in Las Vegas.
WWIN is one of the shows that occur during the Las Vegas Fashion Week along with MAGIC and STITCH. Our vendors are manufacturers and representatives of women’s fashion in all sizes ranging from contemporary to missy, boutique, plus, tall as well as fashion accessories.
WWIN is the one-stop shop for independent boutiques, small chain stores, catalog buyers, or other types of small independent retailers. At WWIN, retailers can find everything they need for the coming season.
The show has 500 exhibiting companies that represent well over 1,500 lines of apparel.
When did the show start?
WWIN was started in 1998 by Roland Timney and Jeff Yunis. It was originally part of Specialty Trade Shows Inc. based in Coconut Grove, Florida; but in August 2015, the show was acquired by Urban Expositions.
How do you blend events in the show?
The show has a reputation for being a casual, relaxed and fun event. We provide a complimentary breakfast and lunch to buyers every day, and on the opening evening, the show remains open until 8 o’clock with a wine and cheese reception.
We offer educational sessions and seminars by a well-known woman in the apparel industry. T.J. Reed, with Fashion Advantage, leads all the seminars and networking sessions.
Participants are encouraged to share knowledge - everything from best practices to marketing strategies. The event gives retailers the opportunity to find out what products are selling especially well around the country.
How do you categorize your exhibitors?
The show is all about womenswear apparel, but there are a number of subcategories within the apparel universe.
In addition to items you would normally think of as apparel, like, blouses, slacks, and skirts, the show encompasses a variety of accessories like fashion jewelry, hats, belts, scarves, etc.
Who are your attendees and where do they come from?
This show is strictly limited to buyers and apparel retailers. The attendees represent retailers that range from small, independent, specialty fashion boutiques to large chain stores, department stores, or catalog mail order buyers.
We do have some attendees that come from the gift industry like hotels, hospitals, or college gift shops. The show draws attendees from every state in the United States and more than 27 foreign countries.
Domestically, most of our attendees are from the West, because we are located in Las Vegas, but we also have a nice draw from around the country.
What is unique about your show?
This is the only show focused just on women’s wear, where a retailer can come to buy everything they need. The WWIN show has a broad and deep selection of merchandise and where new companies have an opportunity to show their products.
Our Show Director, Chad Timney, who is actually Roland Timney’s son, does a phenomenal job in finding fresh new companies that haven’t exhibited at the show before.
We have a great combination of strong, top line suppliers along with many new suppliers introducing their collections and designs. Our fashion accessories area has a reputation for being a hunting ground for people to find items that they just haven’t seen before.
Is the registration already open now?
Registration is open and available online on the show website www.wwinshow.com. Online registrants will receive an ExpressPass via e-mail. When they arrive at the show, the pass will be scanned and used to print their official badge.
Do you have the show itinerary on your website?
Our website provides detailed information about the show including show hours and a complete listing of exhibitors. As we get closer to the start date, we will be adding additional details.
For example, we are going to add a promotion drawing called Terrific Tuesday, where exhibitors will offer specials and giveaways.
A full directory of the show with the floor plan will be on the website about three weeks before the show to allow attendees to start planning their visit. We will have a mobile app ready before the show that will have the floor plan and a searchable list of exhibitors by category.
Is there an option for advertising on your website?
We do offer a digital sponsorship package for exhibitors on our website. Sponsorships include participation in our e-mail campaign, banners, and product placements.
We also offer a number of on-site sponsorship opportunities for exhibitors. There is a long hallway between the show and Rio Casino where exhibitors can showcase their newest designs. That area is open round the clock. Buyers arriving at the show early can get an advance look at some of the exhibitors' products so they can plan to visit that booth once the show opens.
Can you give a brief overview of Urban Expositions?
Urban Expositions is a trade show management company based in Kennesaw, Georgia. They manage about 36 trade and consumer events every year focused on the gift, souvenir and apparel industries.
In September 2015, the company was purchased by London based Clarion Events. Clarion is a U.K. based organization that produces 200 events in 35 countries every year.
What are some of the other shows do you manage?
We produce a number of gift and souvenir shows including the Las Vegas Souvenir & Resort Gift Show, the Grand Strand Gift & Resort Merchandise Show, the Smoky Mountain Gift Show, and the Ocean City Resort Gift Show.
We also have events in a few other sectors including Art, Aviation, Foodservice & Restaurant, Jewelry and Gaming.