I like to talk about B2B Online Marketing, Industrial Online Marketing, Distributor Online Marketing, Manufacturer Online Marketing and Social Selling.
I help B2B and indutrial companies harness the power of search engine marketing, a customer-focused Website, social media marketing, email marketing and Web analytics into an integrated marketing system that will continually generate new business, strengthen relationships with customers and maximize the results from your marketing investments.
Through my speaking, writing, and consulting, I make online marketing understandable and empower business leaders with actionable tips and strategies to grow their leads, sales and profits online.
I earned an M.B.A. from New York University, Stern School of Business, and a B.S. from Villanova University. My online marketing career began in the early 1990's as a strategic planner for Dean Witter, Discover & Co. specializing in Internet and online marketing strategies. While at Dean Witter, I spearheaded the launch of the first Discover Card Website and Dean Witter Website.
As president of SVM E-Marketing Solutions, a leading B2B online marketing agency, Bob works with a wide variety of companies—from Fortune 500 companies to small family-owned businesses—to help them leverage online marketing to achieve bottom-line results,
“Bob DeStefano really knows Online Marketing! He lays it out in a simple, step-by-step process that can be implemented by any company, big or small. Bob’s session alone was well worth the price of tuition to the University of Industrial Distribution! Our company will use his plan to take our online presence to the next level, quickly.”
Vice President, Marketing
cfm Distributors, Inc.
“The comments of the attendees say it best: ‘Excellent speaker, very informative, very useful information,’ ‘Excellent, especially for the non-tech people’ and ‘Great info – well presented and easy to understand.’ Wow! Those are some great comments and those are just a few! I always want the audience to have a good ‘take away’ of practical information from this workshop. Bob hit a home run!”
Director of Marketing
Forging Industry Association
“Bob provides so much value to distributors looking to enhance or upgrade an online marketing presence. Every business needs a carefully integrated content marketing strategy, where our messaging and online relationship building are carefully planned to create value and not spam. We all have to get more sophisticated about how we engage with our customers and prospects. Bob knows his stuff. He is not only deeply enthusiastic and passionate about how to do that, but his tactics are spot on – he knows how to produce results.”
President & Publisher
Modern Distribution Management
“I have had the privilege of attending Bob’s presentation on social media marketing and the chance to talk with him, in detail on the subject, one on one. Bob’s ability to tailor his knowledge to our specific industry was invaluable. He is able to take this cutting-edge information and distill it down to make it understandable and useable so that even the “non-tech” professional can implement his great ideas.”
Vice President of Marketing
“It has been my pleasure to work with Bob on several speaking engagements at MarketingProfs. Bob consistently provides organized, educational content that clearly conveys his expertise and knowledge. He customizes content for each audience to meet the educational objectives, never missing a project deadline. Working with Bob ensures a smooth and successful event.”
Senior Program Manager
“Bob’s sessions were the perfect bookends to our two meetings — having him do an overview session at our Spring meeting, then following up at the Fall Convention with a detailed “how to” session, was well received by our members. His sessions were very well-targeted to our industry, were fast-paced and offered lots of information that was right on target with what our members are trying to accomplish. As a member said in their critique — “This guy was fantastic!”
Executive Vice President
“Bob DeStefano spoke at the NAW Large Company CEO/COO Roundtable and delivered a first-rate presentation on social media marketing. Not only are his presentation skills engaging, but his ability to clearly explain the business-building impact of social media helped our group of top executives learn how to effectively market their companies through Social Media. I highly recommend Bob to any group that wants to learn how to put online marketing to work.”
Senior Vice President
National Association of Wholesaler-Distributors (NAW)
Social Selling - How Sales Reps can Leverage Social Media to Attract, Engage and Close More CustomersSocial Selling - How Sales Reps can Leverage Social Media to Attract, Engage and Close More Customers
Stop Marketing Like it's 1999!Stop Marketing Like it's 1999!
7 Keys to B2B Online Marketing Success7 Keys to B2B Online Marketing Success
Available Upon Request
Bob DeStefano is a B2B online marketing strategist and professional speaker with over 20 years of experience helping industrial and B2B companies leverage online marketing to produce bottom-line results. Bob makes online marketing understandable and empowers business leaders with actionable tips and strategies to grow their leads, sales and profits online.